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HootSuite vs Qualtrics XM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
4th
Average Rating
7.6
Number of Reviews
7
Ranking in other categories
Social Media Management Solutions (4th), Social Media Analytics Software (1st)
Qualtrics XM Platform
Ranking in Social CRM
3rd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Customer Experience Management (1st), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)
 

Mindshare comparison

As of July 2025, in the Social CRM category, the mindshare of HootSuite is 13.0%, up from 9.7% compared to the previous year. The mindshare of Qualtrics XM Platform is 4.6%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

Anish Bajracharya - PeerSpot reviewer
Efficient management of social media campaigns while noting pricing challenges
If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals. It makes life easier and somehow lowers stress, which is why I would recommend HootSuite It saves me…
VinayakMishra - PeerSpot reviewer
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"It has a social media presence outside of the hours people are able to devote to an organization."
"We can integrate data and run an algorithm."
"Its comprehensive features and ease of use make it a valuable tool for efficient data management and analysis, contributing significantly to our organization's operations."
"The solution allows the development of multiple surveys based on the lifecycle"
"Text iQ is a great feature."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."
"The solution is very simple to use."
 

Cons

"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"Most of the improvements made constantly cause some friction in the platform."
"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."
"The solution's integration with Salesforce should be improved."
"It is not easy to implement."
"The process of creating, updating, and importing participants needs to be more flexible"
"Sometimes, a lot of emails bounce back during email distribution."
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"It needs to focus more on broader CX programs and customer experience."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"The product is not cheap."
"Pricing depends upon the different kinds of use cases."
"The solution is fairly expensive, but it would be money well spent."
"Delighted by Qualtrics is more expensive than the competitor solutions"
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
12%
University
10%
Manufacturing Company
8%
University
14%
Computer Software Company
12%
Government
10%
Educational Organization
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HootSuite?
HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts.
What needs improvement with HootSuite?
Would you say there are any areas that still could be improved? Can they make it better in some ways?
What is your primary use case for HootSuite?
If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals. It m...
What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
 

Also Known As

No data available
Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
Aetna, 1 800 Contacts, GE
Find out what your peers are saying about HootSuite vs. Qualtrics XM Platform and other solutions. Updated: July 2025.
863,564 professionals have used our research since 2012.