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Hitachi VSP E Series vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
All-Flash Storage (15th)
Hitachi VSP E Series
Ranking in NVMe All-Flash Storage Arrays
14th
Average Rating
7.2
Reviews Sentiment
6.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
All-Flash Storage (2nd)
 

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.2%, up from 1.7% compared to the previous year. The mindshare of NetApp AFF is 20.0%, up from 19.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Mir Gulzar Ahmed - PeerSpot reviewer
Achieves high performance and availability with a reliable and flexible storage solution
The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"The most valuable features of this solution are its ease of use and performance."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The high availability of the product is the most valuable feature."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"The product is generally quite stable."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"It offers good file sharing."
"We are using the Hitachi VSP E Series for high IOPS."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"The stability is solid. It doesn't fail on us, which is exactly what we want. We are in a critical business that we can't have any percentage of downtime."
"The NetApp technology that has delivered the most value to our organization is FabricPool."
"The performance. The flash performance helps move data pretty fast."
"The speed of data retrieval is the most valuable feature. We mostly use it for our SAP database and we are getting good IO from the hard drive."
"The features that I found most valuable are SnapMirror and SnapVault; these provide DR and backup for data redundancy."
"We reduced our floor space by reducing 44 racks units to four rack units. It has helped us with our data center economies of scale. It reduces our support costs too, which is great."
"The AFF series SSDs delivered the most value to our business."
"The tool's most valuable feature is SVM. I also like the speed and response of the filers."
 

Cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"The tool's portfolio is minimal. It is expensive."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"In terms of what needs improvement, the dashboard and management could be simplified."
"There is room for improvement in simplifying the overall complexity of the environment."
"Hitachi should work on unified storage platforms."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"Hitachi should work on unified storage platforms."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"The solution's support duration or end-of-support life is very short."
"It's a little behind on security. It's starting to get into multi-factor authentication, they just started to introduce it but not for all products."
"The certification classes are good, but they don't cover enough of the material, and the exams only test on what is covered in class."
"Another issue is that for smaller customers, NetApp doesn't have enough disk sizes. You begin with a 980-gigabyte disk and the next size is 3.8 terabytes. There aren't any disk sizes in between. Competitors have more choices in disk sizes."
"I need faster Fibre Channel over Ethernet. They top out at 10GBs today and I would like that to go to 40 or 100."
"We would like to have more behavioral reporting."
"The dashboard needs improvement. The dashboard needs some uplift"
"NetApp could lower the price and offer a true cluster architecture. It's currently a 1.4 cluster, not a real 2.0 cluster."
"The product has size limitations on fax volume. They have increased from 100 to 300, which is still less than other vendors. Or flex groups are not supported."
 

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Our licensing fees are $500,000+ USD."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"We pay approximately $50,000 USD per year in licensing fees."
"With VMware, we pay $300,000 annually."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The pricing is fair, with additional costs for support services."
"Hitachi VSP E Series is an expensive solution."
"It is pretty expensive compared to other solutions. I would give it a seven or eight out of 10 in price (where 10 is expensive) compared to similar solutions."
"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."
"Disk level encryption is already in the solution, but it is very costly. Its pricing should come down."
"NetApp AFF is an expensive solution."
"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."
"Using NetApp, our total cost of ownership decreased by 17%."
"In addition to simplifying the management across a mix of solutions, AFF simplifies the cost. That was one of the main reasons we purchased AFF."
"NetApp AFF is an expensive product, although not compared to other vendors."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
No data available
Educational Organization
52%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about Hitachi VSP E Series?
Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...
What needs improvement with Hitachi VSP E Series?
Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Hitachi VSP E Series vs. NetApp AFF and other solutions. Updated: June 2025.
856,874 professionals have used our research since 2012.