Hitachi VSP E Series vs Hitachi Virtual Storage Platform comparison

Hitachi VSP E Series vs. Hitachi Virtual Storage Platform

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

6.2

Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.

Sentiment score

1.0

Hitachi VSP E Series' ROI varies by use case, excelling in high IOPS workloads, with efficient manageability and support.

If you wait more than seven years to buy another one, you get a return on your investment.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Return on investment depends on the use case, especially for workloads demanding high IOPS.

For more quotes and insights, download the Hitachi VSP E Series report

IT Manager at Synergy Computers

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.2

Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.

Sentiment score

3.6

Hitachi VSP E Series support receives mixed reviews, with higher-level interactions providing better experiences than initial support.

Customers always have their issues resolved promptly.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Associate Vice President at Federal Bank Ltd

The support and AI-driven initiatives are well-suited for accommodating specific workloads like AI and storage for transactional workloads.

IT Manager at Synergy Computers

If the call reaches a senior engineer, then the support is quite good.

For more quotes and insights, download the Hitachi VSP E Series report

Technical Architect at ASG Group

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.3

Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.

Sentiment score

4.9

Hitachi VSP E Series offers excellent scalability with flexible upgrades, handling up to 3,000 users but at a high cost.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

No quotes available

For more quotes and insights, download the Hitachi Virtual Storage Platform report

These products are highly scalable, offering excellent compute, memory, and storage scalability.

IT Manager at Synergy Computers

The product is easy to scale, although it is expensive.

For more quotes and insights, download the Hitachi VSP E Series report

Technical Architect at ASG Group

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.2

Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.

Sentiment score

7.0

The Hitachi VSP E Series has mixed stability reviews, praised for performance but criticized for maintenance downtimes.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Associate Vice President at Federal Bank Ltd

There have been no known glitches or performance issues.

For more quotes and insights, download the Hitachi VSP E Series report

Technical Architect at ASG Group

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.

Hitachi VSP E Series is costly, has a complex interface, and requires unified storage and improved marketing and documentation.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

The interface management and monitoring need improvement.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

I recommend creating one product for unified use, like other manufacturers, which includes both block and file storage in one platform.

IT Manager at Synergy Computers

Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it.

For more quotes and insights, download the Hitachi VSP E Series report

Technical Architect at ASG Group

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.

Hitachi VSP E Series is an enterprise-level, costly storage solution ideal for banks requiring high performance and availability.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Associate Vice President at Federal Bank Ltd

Hitachi is generally expensive, providing products designed for enterprise customers like banks with transactional workloads.

IT Manager at Synergy Computers

The solution is expensive, which can be considered a con.

For more quotes and insights, download the Hitachi VSP E Series report

Technical Architect at ASG Group

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.

Hitachi VSP E Series provides high-performance, all-flash storage with NVMe, offering reliability, scalability, and user-friendly automation features.

Its data compression feature is the best that we have ever seen.

For more quotes and insights, download the Pure FlashArray X NVMe report

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

Hitachi offers this twenty-four by seven without needing downtime.

IT Manager at Synergy Computers

The Hitachi VSP E Series is all-flash storage, so it is fast.

For more quotes and insights, download the Hitachi VSP E Series report

Technical Architect at ASG Group

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.6% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.5%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	4.0%
Hitachi VSP E Series	2.5%
Other	85.6%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Reliable and secure storage solution supports core banking operations effectively

Associate Vice President at Federal Bank Ltd

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Enhanced speed and integration benefit hybrid environments but cost remains a concern

Technical Architect at ASG Group

The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.

Read full review

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879,768 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Insurance Company

15%

Computer Software Company

11%

Financial Services Firm

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

What needs improvement with Hitachi VSP E Series?

Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...

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Compared 3% of the time

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Compared 11% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 9% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

NetApp FAS Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

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Dell PowerStore vs Hitachi VSP E Series

Compared 24% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 16% of the time

Dell PowerMax vs Hitachi VSP E Series

Compared 13% of the time

Hitachi VSP 5000 Series vs Hitachi VSP E Series

Compared 10% of the time

IBM FlashSystem 9100 NVMe vs Hitachi VSP E Series

Compared 9% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

NVMe All-Flash Storage Arrays

Download Hitachi VSP E Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi VSP E Series vs. Hitachi Virtual Storage Platform