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Hitachi VSP E Series vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
6.7
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
Sentiment score
1.0
Hitachi VSP E Series' ROI varies by use case, excelling in high IOPS workloads, with efficient manageability and support.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Return on investment depends on the use case, especially for workloads demanding high IOPS.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.4
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Sentiment score
3.6
Hitachi VSP E Series support receives mixed reviews, with higher-level interactions providing better experiences than initial support.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
Pure has good storage.
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
The support and AI-driven initiatives are well-suited for accommodating specific workloads like AI and storage for transactional workloads.
If the call reaches a senior engineer, then the support is quite good.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.4
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
Sentiment score
4.9
Hitachi VSP E Series offers excellent scalability with flexible upgrades, handling up to 3,000 users but at a high cost.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
These products are highly scalable, offering excellent compute, memory, and storage scalability.
The product is easy to scale, although it is expensive.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
Sentiment score
7.0
The Hitachi VSP E Series has mixed stability reviews, praised for performance but criticized for maintenance downtimes.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
There have been no known glitches or performance issues.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
Hitachi VSP E Series is costly, has a complex interface, and requires unified storage and improved marketing and documentation.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.
The interface management and monitoring need improvement.
I recommend creating one product for unified use, like other manufacturers, which includes both block and file storage in one platform.
Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
Hitachi VSP E Series is an enterprise-level, costly storage solution ideal for banks requiring high performance and availability.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would give it a nine out of ten in terms of costliness.
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
Hitachi is generally expensive, providing products designed for enterprise customers like banks with transactional workloads.
The solution is expensive, which can be considered a con.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Hitachi VSP E Series provides high-performance, all-flash storage with NVMe, offering reliability, scalability, and user-friendly automation features.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Hitachi offers this twenty-four by seven without needing downtime.
The Hitachi VSP E Series is all-flash storage, so it is fast.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (14th)
Hitachi Virtual Storage Pla...
Ranking in NVMe All-Flash Storage Arrays
5th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), All-Flash Storage (9th)
Hitachi VSP E Series
Ranking in NVMe All-Flash Storage Arrays
11th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.9%, up from 2.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.1%, up from 8.2% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.4%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Bratislav Petkovic - PeerSpot reviewer
Active data management enhances performance and simplifies operation
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.
Paolo Brega - PeerSpot reviewer
Rated highly for robust integration and diverse features
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, we work with NetApp. We work with more or less all the stack of Hitachi products, starting from the small machine up to the VSP, the big family, the high-end, depending on the customer, the end user. We have very poor experience with Hitachi VSP E Series because we don't have big customers, just a couple. We had experience with VSP, specifically the E Series. We don't take care of data protection features from Hitachi because our customers do not generally involve us in this area as it is not our focus. Integrating Hitachi VSP with a hybrid cloud environment is not particularly complex. The automation process is handled by our storage administrator; I support them in the choice but don't work directly with that. I would rate Hitachi's pricing around a three, stability an eight, and Hitachi VSP's scalability a 10, as you can scale whenever you want. Hitachi VSP can compete absolutely on the market. When comparing solutions, Hitachi VSP is the best for me. I have rated this solution 9 out of 10.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Computer Software Company
17%
Financial Services Firm
16%
Manufacturing Company
9%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...
What do you like most about Hitachi VSP E Series?
Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi VSP E Series vs. Hitachi Virtual Storage Platform and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.