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Hitachi VSP E Series vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (2nd)
Hitachi VSP E Series
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
NVMe All-Flash Storage Arrays (9th)
NetApp ASA
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (6th), All-Flash Storage (21st), NVMe All-Flash Storage Arrays (7th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Paolo Brega - PeerSpot reviewer
Business Developer Manager & Marketing Manager at a computer software company with 51-200 employees
Rated highly for robust integration and diverse features
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, we work with NetApp. We work with more or less all the stack of Hitachi products, starting from the small machine up to the VSP, the big family, the high-end, depending on the customer, the end user. We have very poor experience with Hitachi VSP E Series because we don't have big customers, just a couple. We had experience with VSP, specifically the E Series. We don't take care of data protection features from Hitachi because our customers do not generally involve us in this area as it is not our focus. Integrating Hitachi VSP with a hybrid cloud environment is not particularly complex. The automation process is handled by our storage administrator; I support them in the choice but don't work directly with that. I would rate Hitachi's pricing around a three, stability an eight, and Hitachi VSP's scalability a 10, as you can scale whenever you want. Hitachi VSP can compete absolutely on the market. When comparing solutions, Hitachi VSP is the best for me. I have rated this solution 9 out of 10.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If it's financially viable for you and you can afford it, it's worth it."
"Simplicity and reliability are the most valuable feature of Pure Storage FlashArray."
"We noticed a dramatic increase in application performance when moving it from NetApp to Pure Storage."
"As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
"It's very fast, easy to use, and the cloud-based management is good."
"The most valuable feature of Pure Storage FlashArray is its high stability level."
"Manageability is its most valuable feature; it is simplified storage, as we don't have to maintain or administer it on a daily basis, which is good, and we can depend on the solution's ability to phone home and leverage the built-in support function of the product."
"Has also helped simplify storage for us. The other person we put in there, took about a week to implement. And we had both arrays set up within around four hours with a thirty minute drive time between the two locations."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."
"It offers good file sharing."
"We are using the Hitachi VSP E Series for high IOPS."
"The product is generally quite stable."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
 

Cons

"The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper."
"I would prefer that they lower their pricing."
"With the introduction of Albireo technology and 81x data de-duplication reduction, Pure Storage better start looking at more effective de-duplication techniques."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."
"The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM."
"We would like to integrate it more with our backup solutions."
"I would love to see a true one click upgrade solution."
"On a couple of occasions, the waiting time for an upgrade has been pretty substantial."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"The solution's support duration or end-of-support life is very short."
"Hitachi should work on unified storage platforms."
"There is room for improvement in simplifying the overall complexity of the environment."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
 

Pricing and Cost Advice

"We have a seen a reduction in TCO. It is definitely a cost-effective solution for us. We have seen ROI."
"The cost has room for improvement."
"It's expensive, but you get what you pay for."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"I don't know the exact cost but it's around $1,000."
"We have 16 or 18 arrays. We like to do the three-year support model so that we get Evergreen and therefore, we get free upgrades. We pay around more than 1.5 million dollars."
"The pricing is fair, with additional costs for support services."
"Hitachi VSP E Series is an expensive solution."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
6%
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
11%
Outsourcing Company
7%
Manufacturing Company
22%
Financial Services Firm
10%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...
What advice do you have for others considering Hitachi VSP E Series?
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, w...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
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Find out what your peers are saying about Hitachi VSP E Series vs. NetApp ASA and other solutions. Updated: June 2026.
904,680 professionals have used our research since 2012.