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Hitachi VSP E Series vs NetApp ASA comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Hitachi VSP E Series
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
NVMe All-Flash Storage Arrays (9th)
NetApp ASA
Average Rating
9.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
Enterprise SAN (6th), All-Flash Storage (22nd), NVMe All-Flash Storage Arrays (7th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
BM
Technical Architect at ASG Group
Enhanced speed and integration benefit hybrid environments but cost remains a concern
The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.
KS
Team Lead at kiran@ncrust.com
Virtualization platform has delivered consistent low-latency SAN storage and 24-7 data access
The stand-out feature for me is the SAN storage because of its ability to deliver consistent sub-millisecond latency, 100% availability, active-active paths, and no performance tuning headache. When maximum users connect at the same time, there is no latency experienced. The main impact of NetApp ASA on my organization is that my data is available 24/7. Whenever I have a requirement over the VPN or inside the LAN, I can access my data anytime and anywhere as per my need.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Their support is top-notch, and their NPS scores reflect this."
"Firstly, dedupe is the most valuable feature, hands down, and simplifying storage is also a big win overall."
"Everpure FlashArray is very user-friendly, easy to learn, and makes it easy to identify issues while providing more redundancy on both the controller and host sides."
"VMware has benefited our IT organization because we're 100% VMware, everything is running on it."
"The most valuable feature of this solution is the support."
"My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it."
"The predictive performance analytics are good."
"With Pure Storage, we don't see any latency or IOPS. It has been a very seamless integration."
"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."
"The product is generally quite stable."
"It offers good file sharing."
"The most valuable features of Hitachi VSP series include its high performance and availability."
"We are using the Hitachi VSP E Series for high IOPS."
"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."
"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."
"The main impact of NetApp ASA on my organization is that my data is available 24/7."
"I love the SnapMirror and autonomous ransomware protection features."
"Their dedupe functionality is probably the best in the industry. We also find their support model to be good. When we purchase something, we have a very good understanding of how long that product will be supported by them. That helps."
 

Cons

"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"The cost of the storage needs improvement."
"I would like to see active replication. I know that it's available now but I haven't tried it yet. I hope that it works."
"It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."
"The solution is expensive."
"In terms of improvement, Everpure FlashArray could have more attractive UI/UX design compared to other solutions."
"The scalability of the solution is extremely costly."
"It is a bit expensive."
"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."
"Hitachi should work on unified storage platforms."
"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."
"The solution's support duration or end-of-support life is very short."
"There is room for improvement in simplifying the overall complexity of the environment."
"I'm handling pre-sales and post-sales. From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow. The tools, such as hardware universe, fusion.netapp.com, and partnerhub.netapp.com, operate very slowly. These tools should be more efficient as they enter a hung state repeatedly."
"NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect."
"I would like to see more in terms of replication between storage classes. They provide different lines of storage. They have a lower class. They have a capacity class. They have their enterprise class. Currently, we have interoperability at the same plane with ONTAP, but we would like to see some more mix-and-match features."
"The areas of NetApp ASA that could be improved include features such as the active sync feature that allows a customer to write on either data center A or data center B."
"From a partner's point of view, the tools that I'm using to create the quote or do the sizing are very slow."
 

Pricing and Cost Advice

"We have seen a reduction in total cost of ownership (TCO)."
"Pure Storage has not helped to reduce our HANA licensing costs."
"While more expensive than NetApp, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall."
"Pure Storage is expensive. It comes with features, so you get what you pay for. It is expensive compared to our old storage systems, but from the amount of human effort that you have to pay to babysit a storage system, it reduces that. I don't know if the TCO is reduced, but it's not a concern for us."
"We do not incur additional costs beyond the licensing fee."
"The price of the solution is not expensive."
"Dell and Pure Storage offer competitive pricing, but Pure Storage might have a slight advantage."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"Hitachi VSP E Series is an expensive solution."
"The pricing is fair, with additional costs for support services."
"It's more expensive than other storage vendors such as Dell, Pure Storage, HPE, Lenovo, etc. It provides the value, but some of the customers don't look at the value. They first look at the cost. It should be reduced by 20% to 30%."
"It is pretty good. It is definitely cheaper than Dell EMC. It is cheaper than Pure. It is cheaper than VAST. It is definitely cheaper than HPE. The only one that is on par with NetApp's pricing for enterprise customers is IBM."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Outsourcing Company
13%
Financial Services Firm
12%
Computer Software Company
10%
Construction Company
9%
Manufacturing Company
20%
Financial Services Firm
10%
Computer Software Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...
What advice do you have for others considering Hitachi VSP E Series?
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, w...
What is your experience regarding pricing and costs for NetApp ASA?
I am not much aware of the pricing of NetApp ASA, but I estimate a NetApp ASA system could cost several hundreds of t...
What needs improvement with NetApp ASA?
NetApp ASA is somewhat expensive, and I believe they should work on the pricing aspect. I understand that pricing can...
What is your primary use case for NetApp ASA?
NetApp ASA has three or four main use cases including mission-critical applications, SAN environments, block storage,...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
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Find out what your peers are saying about Hitachi VSP E Series vs. NetApp ASA and other solutions. Updated: June 2026.
908,858 professionals have used our research since 2012.