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Dell PowerStore vs Hitachi VSP E Series comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
6.8
Dell PowerStore provides cost savings, improved performance, efficiency, and a positive ROI through effective data management and storage optimization.
Sentiment score
1.0
Hitachi VSP E Series' ROI varies by use case, excelling in high IOPS workloads, with efficient manageability and support.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.
It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.
We have reduced infrastructure but the same performance.
Return on investment depends on the use case, especially for workloads demanding high IOPS.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.0
Dell PowerStore's support quality varies by region and service level, with mixed reviews on responsiveness, expertise, and resolution times.
Sentiment score
3.6
Hitachi VSP E Series support receives mixed reviews, with higher-level interactions providing better experiences than initial support.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
Pure has good storage.
If necessary, they will search for a specialist within their Dell network who we can approach with our questions.
I would rate the technical support of Dell PowerStore between nine and ten out of ten.
They're responsive, knowledgeable, and have a quick turnaround.
The support and AI-driven initiatives are well-suited for accommodating specific workloads like AI and storage for transactional workloads.
If the call reaches a senior engineer, then the support is quite good.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.1
Dell PowerStore offers scalability with easy expansion, NVMe technology, and flexible upgrades, meeting diverse enterprise demands efficiently.
Sentiment score
4.9
Hitachi VSP E Series offers excellent scalability with flexible upgrades, handling up to 3,000 users but at a high cost.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
The solution's scalability is a ten out of ten.
The customer likely exceeds 20,000 users globally.
You can create as many tools as needed, providing scalability based on the use case.
These products are highly scalable, offering excellent compute, memory, and storage scalability.
The product is easy to scale, although it is expensive.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
7.6
Dell PowerStore is highly stable and reliable, praised for performance and seamless integration with minimal significant issues.
Sentiment score
7.0
The Hitachi VSP E Series has mixed stability reviews, praised for performance but criticized for maintenance downtimes.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
When I removed all the cables, it failed over within five minutes.
There are no bugs or glitches and it doesn't crash or freeze.
I would rate the stability of Dell PowerStore as ten out of ten.
There have been no known glitches or performance issues.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell PowerStore needs better VMware integration, enhanced features, cost efficiency, improved user interface, and refined support and documentation.
Hitachi VSP E Series is costly, has a complex interface, and requires unified storage and improved marketing and documentation.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.
If you want to delve into where your I/Os are going, the reporting might need more in-depth information to make informed decisions.
In my organization, we have had to go through two weeks with no replication, which is not very handy for our production environment.
Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.
I recommend creating one product for unified use, like other manufacturers, which includes both block and file storage in one platform.
Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell PowerStore is costly but justified by performance, scalability, and features, with competitive cost-per-compute and inclusive licensing.
Hitachi VSP E Series is an enterprise-level, costly storage solution ideal for banks requiring high performance and availability.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would give it a nine out of ten in terms of costliness.
Likely the cost is $400,000 whereas IBM may be $250,000.
Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.
There's no need to pay for a license; it's all-inclusive.
Hitachi is generally expensive, providing products designed for enterprise customers like banks with transactional workloads.
The solution is expensive, which can be considered a con.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell PowerStore is valued for its ease, flexibility, performance, NVMe support, VMware integration, scalability, reliability, and cost-effectiveness.
Hitachi VSP E Series provides high-performance, all-flash storage with NVMe, offering reliability, scalability, and user-friendly automation features.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
The solution promotes data reduction, often meeting the compression ratio.
The PowerStore's compression ratio is even higher than the Unity system.
The deduplication part of the solution is valuable since, as a user, you get more space for less money.
Hitachi offers this twenty-four by seven without needing downtime.
The Hitachi VSP E Series is all-flash storage, so it is fast.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (14th)
Dell PowerStore
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
120
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st), All-Flash Storage (1st)
Hitachi VSP E Series
Ranking in NVMe All-Flash Storage Arrays
14th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.9%, up from 2.6% compared to the previous year. The mindshare of Dell PowerStore is 22.6%, down from 25.2% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.4%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Paolo Brega - PeerSpot reviewer
Rated highly for robust integration and diverse features
Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, we work with NetApp. We work with more or less all the stack of Hitachi products, starting from the small machine up to the VSP, the big family, the high-end, depending on the customer, the end user. We have very poor experience with Hitachi VSP E Series because we don't have big customers, just a couple. We had experience with VSP, specifically the E Series. We don't take care of data protection features from Hitachi because our customers do not generally involve us in this area as it is not our focus. Integrating Hitachi VSP with a hybrid cloud environment is not particularly complex. The automation process is handled by our storage administrator; I support them in the choice but don't work directly with that. I would rate Hitachi's pricing around a three, stability an eight, and Hitachi VSP's scalability a 10, as you can scale whenever you want. Hitachi VSP can compete absolutely on the market. When comparing solutions, Hitachi VSP is the best for me. I have rated this solution 9 out of 10.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What do you like most about Hitachi VSP E Series?
Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...
What needs improvement with Hitachi VSP E Series?
Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
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Find out what your peers are saying about Dell PowerStore vs. Hitachi VSP E Series and other solutions. Updated: July 2025.
864,053 professionals have used our research since 2012.