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Dell PowerStore vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
119
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st)
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The database workloads are pretty fast because I frequently move data from here to there."
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"Overall stability is very good. It is a very stable solution."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The most valuable features of this solution are its ease of use and performance."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"The most valuable feature of this solution is its ease of use."
"PowerStore is easy to use, powerful, reliable, and highly customizable to customer's needs."
"Currently, the features of replication and deduplication have been very important to us."
"We used Cloud IQ. The central management and outside support functionality were great since we had systems all over the world."
"PowerStore's compression ratio is a valuable feature for our VMs because it gives us a lot back."
"he support for Dell PowerStore is exceptional."
"The most valuable feature is that it is easy to use this frame. I am a SAN administrator, but I was able to train my colleague, who had only been a VMware administrator, on the PowerStore in about half a day. Now he's autonomous in assigning volumes and creating data stores..."
"The use of NVMe is notable, and the speed and performance it provides are commendable."
"I have seen a return on investment with Dell PowerStore as it does what we wanted it to do. It gives me peace of mind."
"We are spending less time putting out fires, so there's a tangible benefit right there."
"We found AFF systems very competitive in terms of performance, storage efficiency, feature richness, and scalability."
"The design has been great."
"NetApp AFF's flash technology offers great performance. This feature has been my go-to for managing data and ensuring speed and reliability."
"It is a stable solution."
"We are a large-scale company, and our growth has been pretty significant over the last five or six years. We like the scale, and the way NetApp grows, so that's why we use it. It's mostly for block storage."
"We can go through and do an upgrade without worrying about any issues with the process"
"Easier to manage with the clustered system and everything with the newest ONTAP 9."
 

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"The tool's pricing is higher than competitors."
"In the future, I would like to see integration with enterprise backup systems."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"During the installation phase, the licensing part was not straightforward. It was very difficult for the technicians, who are not trained Dell EMC technicians, to do the licensing because the information on their website is not straightforward... Eventually, I had to pass this task to our business partner and they did it for us."
"The cost of technical support is high."
"We have not seen an ROI and it would be good to have an ROI calculator made available by Dell."
"Technical support rates at a seven out of ten, primarily due to response time rather than knowledge."
"The interface of Dell PowerStore reminds me of the Cisco mentality where it's just boxes moving around as you're clicking; it's not easy to understand what you're trying to do, and you have to have solid documentation to navigate the system and make changes to ensure you're not jeopardizing your system as you present and remove storage and expand LUNs."
"One of the big differences when we were looking at Pure is that they had more of an in-place upgrade option going forward, kind of future-proofing things. We hear Dell is working towards that, but they weren't quite there, especially three years ago."
"There seems to be a lack of a price range in the small company, small medium company segment."
"Upgrading an old model to a new one can be complex, particularly when using VMware."
"I would like it to be an IP as our network is mainly IP-based."
"When you look at the competitors, they have some features available, for example on the deduplication side.​"
"Implementation needs to be improved."
"There needs to be compatibility with upgraded applications. We don't want the system to be upgraded, but not have backwards compatible to existing applications."
"The price of NVMe storage is very expensive."
"The quality of technical support has dwindled over time and needs to be improved."
"A graphical user interface displaying efficiency metrics, such as compression and deduplication rates, would be a great addition."
"It has not reduced our data center costs. NetApp charges a pretty penny for their stuff."
 

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Our licensing fees are $500,000+ USD."
"With VMware, we pay $300,000 annually."
"The product is expensive."
"Given its price, Pure is not the first option."
"The support cost per array is about $20,000 a year for 24/7 support."
"The licensing is on a yearly basis."
"Pricing depends on the model and negotiation. Sometimes we manage to get good discounts, sometimes not."
"We purchased it with a five-year warranty."
"Dell PowerStore has been priced aggressively, especially when compared to other NVMe storage options. It is likely one of the most cost-effective options for organizations seeking a pure NVMe play in terms of pricing."
"We are currently using Dell PowerStore for our smaller storage and there is no competition for pricing."
"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."
"The software features are included in the pricing without any additional purchase requirements."
"Licensing is very simple. Everything is included in the basic license. There are no concerns about having to pay to add a feature. Everything is there."
"The solution’s pricing is always too high."
"The total cost, the pricing of it, has gone up quite a bit."
"When we bought NetApp, it was very reasonably priced. When you factor in the time savings, it's highly cost-effective."
"NetApp AFF is somewhat pricey. If they weren't as pricey, that would be a big deal for us."
"NetApp AFF is an expensive solution."
"Using NetApp, our total cost of ownership decreased by 17%."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"NetApp AFF is an expensive solution."
"I would like it to be a lot less expensive, but it's been a very good solution for us."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
6%
Educational Organization
28%
Computer Software Company
13%
Manufacturing Company
12%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerStore vs. NetApp AFF and other solutions. Updated: May 2025.
861,170 professionals have used our research since 2012.