Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe comparison

Hitachi Vantara and IBM are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #10 with an average rating of 7.2, while IBM is ranked #8 with an average rating of 8.6. Hitachi Vantara holds a 2.4% mindshare in N, compared to IBM’s 1.4% mindshare. Additionally, 83% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of IBM users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

IBM FlashSystem 9100 NVMe and Hitachi VSP E Series are competitive within the storage solutions category. IBM FlashSystem 9100 NVMe is seen as superior due to its advanced features and potential for higher ROI.

Features: IBM FlashSystem 9100 NVMe is distinguished by its high-performance NVMe interface, AI-enhanced storage optimization, and flexible scalability options. Hitachi VSP E Series is known for its strong data encryption, comprehensive data protection, and robust storage virtualization capabilities.

Ease of Deployment and Customer Service: Hitachi VSP E Series offers simplified deployment with strong integration capabilities and comprehensive customer service. IBM FlashSystem 9100 NVMe provides more complex integration options requiring technical expertise but benefits from IBM’s extensive customer support.

Pricing and ROI: IBM FlashSystem 9100 NVMe generally requires a higher initial setup cost with the promise of greater long-term ROI. Hitachi VSP E Series offers a more cost-effective initial investment with dependable ROI from efficient storage management and lower total cost of ownership.

To learn more, read our detailed Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe Report (Updated: September 2025).

Buyer's Guide

Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.4%, up from 2.3% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.4%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	3.2%
IBM FlashSystem 9100 NVMe	1.4%
Hitachi VSP E Series	2.4%
Other	93.0%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Paolo Brega

Business Developer Manager & Marketing Manager at a computer software company with 51-200 employees

Rated highly for robust integration and diverse features

Currently, we are not approaching the virtual storage. We are working with Hitachi and Pure Storage; in some cases, we work with NetApp. We work with more or less all the stack of Hitachi products, starting from the small machine up to the VSP, the big family, the high-end, depending on the customer, the end user. We have very poor experience with Hitachi VSP E Series because we don't have big customers, just a couple. We had experience with VSP, specifically the E Series. We don't take care of data protection features from Hitachi because our customers do not generally involve us in this area as it is not our focus. Integrating Hitachi VSP with a hybrid cloud environment is not particularly complex. The automation process is handled by our storage administrator; I support them in the choice but don't work directly with that. I would rate Hitachi's pricing around a three, stability an eight, and Hitachi VSP's scalability a 10, as you can scale whenever you want. Hitachi VSP can compete absolutely on the market. When comparing solutions, Hitachi VSP is the best for me. I have rated this solution 9 out of 10.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable features of this solution are its ease of use and performance."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It has good, reliable, fast storage."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Technical support has been helpful and responsive."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"It offers good file sharing."

"The product is generally quite stable."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"We are using the Hitachi VSP E Series for high IOPS."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."

"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."

"It's easy to use, has good stability, and many features."

"The features I find most valuable include its use for storage and performance."

"It is a very stable solution."

"The most valuable feature is the speed."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

More IBM FlashSystem 9100 NVMe pros

Cons

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The tool's portfolio is minimal. It is expensive."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"There are some challenges with data encryption and reduction."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"In terms of what needs improvement, the dashboard and management could be simplified."

"The UI for this solution needs to be improved."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"Hitachi should work on unified storage platforms."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"There is room for improvement in simplifying the overall complexity of the environment."

"The solution's support duration or end-of-support life is very short."

"Hitachi should work on unified storage platforms."

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

"The solution's compression feature could be better."

"The pricing should be more competitive."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."

"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."

"The storage system itself should have built-in capabilities for different ransomware attacks."

"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"With VMware, we pay $300,000 annually."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

"The product has an average cost."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"The solution is priced well."

"Compared to its competitors, IBM's offering is the most cost-effective."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"The solution's price is competitive."

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

No data available

Computer Software Company

11%

Government

10%

Manufacturing Company

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...

See all answers

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

See all answers

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi VSP E Series

Compared 41% of the time

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 35% of the time

Dell PowerMax vs Hitachi VSP E Series

Compared 12% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 12% of the time

More Hitachi VSP E Series Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe

Compared 26% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

August 2025

Download Hitachi VSP E Series product report

Buyer's Guide

IBM FlashSystem 9100 NVMe

September 2025

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe

September 2025

Free Report: Hitachi VSP E Series vs. IBM FlashSystem 9100 NVMe

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