GoToWebinar vs Webex vs Zoom Workplace Business comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Cisco is ranked #2 with an average rating of 7.9. GoTo holds a 2.0% mindshare in VM, compared to Cisco’s 11.3% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

298 Views
298 Comparison Views

100% willing to recommend

Webex

Read 126 Webex reviews

2,105 Views
2,042 Comparison Views

87% willing to recommend

Zoom Workplace Business

Read 227 Zoom Workplace Business reviews

2,684 Views
2,630 Comparison Views

95% willing to recommend

GoToWebinar

Webex

Zoom Workplace Business

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between GoToWebinar, Webex, and Zoom Workplace Business based on real PeerSpot user reviews.

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings.

To learn more, read our detailed Virtual Meetings Report (Updated: October 2025).

Buyer's Guide

Virtual Meetings

October 2025

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Helped 872,837 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of November 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.2% compared to the previous year. The mindshare of Webex is 11.3%, down from 16.6% compared to the previous year. The mindshare of Zoom Workplace Business is 13.0%, up from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	13.0%
Webex	11.3%
GoToWebinar	2.0%
Other	73.7%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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AlexandruCioruta

Senior manager at Ernst & Young

Used to conduct online third-party client meetings or third-party vendor meetings

The solution's video conferencing quality is good, and I rate it a nine out of ten. The solution's security features are end-to-end encrypted, and I rate them ten out of ten. The version we're using requires no technical team for deployment and maintenance. The solution has an enterprise version, but we're not currently using it. I would recommend the solution to other users because it has good video conference quality. I mostly leverage the solution for third-party client meetings or third-party vendor meetings. Overall, I rate the solution a nine out of ten.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"The interface is browser-based and simple, which is an advantage over other solutions."

"The product's initial setup is easy."

"The solution is useful for communication."

"The best feature is to be able to share the screen or just some application we want, even a video or audio, then request the remote control of the device with which they have connected."

"Webex has one-click calling, which makes things easier. You click, and it automatically dials in to the meetings without pressing additional buttons. It's easy for people who aren't on WebEx. That was helpful."

"Webex is easy to use, even for people who are just learning it."

"What I value most about Webex is its stability compared to other solutions."

"The product's most valuable feature is its ability to integrate with multiple products."

"Cisco is a pioneer in this particular technology. The features and technology have been adopted and they have been integrated with other solutions."

More Webex pros

"Screen sharing is valuable. It is very easy to install, and there are 45 minutes free of charge."

"The most valuable features of Zoom are the very stable video and audio, the quality of the voice is good, and it is very easy to connect to the sessions. This is also the reason why we use Zoom."

"There are many valuables features of Zoom. The visibility is very good. The ability to see everyone that is talking and the indication spotlight of who the primary speaker is helpful. The solution is interactive, the participants are able to raise their hand, comment, give gestures, such as thumbs up or down."

"With Zoom or Teams, it is very easy to share content and the ability to conduct reviews is beneficial."

"It's popular. Many people use it not only personally, but also in businesses."

"I like Zoom's ease of use and how easy it is for non-tech people to interface with it. Other video conferencing solutions can be somewhat challenging for non-tech people, so you often end up waiting for people to connect."

"Compared to any other platform, Zoom has been very stable for meetings and conference calls."

"The main benefit is that it allows us to easily connect and collaborate, even in areas with less reliable internet."

More Zoom Workplace Business pros

Cons

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The sharing of cameras is limited to meeting organizers."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"Webex could improve the performance."

"The licensing could be a bit simpler."

"Some concerns are raised by the company's team when it comes to the screen portion of the tool. There is a need to hire engineers to deal with the aforementioned issue."

"The solution’s pricing could be improved."

"I'd like to see a modernized user interface, something a bit more colorful."

"The connectivity can be improved because sometimes when we talk to clients that are overseas the connection is kind of poor. The video will be pixelated and we will need to turn off the video because the voice gets delayed."

"The solution could improve by adding a survey or form feature to show for the users to be able to vote or answer any questions."

"The solution should come as a big client for the system. It should be able to be used just like chat software when necessary, similar to instant messaging."

More Webex cons

"I would like to see an integration with Microsoft."

"Recently, most of the people in my organization have not been able to dial in using the telephone number and have been required to join meetings using their devices."

"Zoom should improve aspects of its security."

"I found it very confusing to set up a meeting."

"In the free version, you are restricted to just 40-minute meetings, however, it is free, and therefore you can't ask for too much. It's still okay."

"Non-technical support should be improved, such as that involving invoicing."

"Zoom could be more scalable."

"When you join a meeting in Zoom, you may feel it is difficult to find some windows until you click a few buttons to help you eventually get to the window you want to see."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a six out of ten."

"The price of Webex is in the middle range compared to the market."

"There are licenses for business to use the solution but for end-users, there is not."

"The price should be improved significantly."

"There is a need to pay the licensing charges to use Webex Enterprise Edition."

"I use the solution for free because I don't use the solution's enterprise version."

"I have recently switched to a different solution. WebEx is more costly. There are equivalent solutions at a lower cost."

"The charges attached to the subscriptions of the product are okay. There are no extra charges to be paid in addition to the standard licensing fees."

More Webex pricing and cost advice

"Licensing fees are paid on a yearly basis."

"A licensing fee is required."

"We have subscribed to a package for Zoom and it is a monthly payment."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"We do not incur any licensing costs, as we use the free version."

"Zoom is free to use."

"The personal version is free. However, there are fees required to use the solution for business."

"There is a free version of Zoom which allows you a certain limited amount of time usage and there is a corporate version of the solution where you have to pay."

More Zoom Workplace Business pricing and cost advice

See which vendors are best for you

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872,837 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Government

14%

Computer Software Company

11%

Manufacturing Company

11%

Comms Service Provider

Performing Arts

14%

University

11%

Educational Organization

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	24
Large Enterprise	61

By reviewers
Company Size	Count
Small Business	97
Midsize Enterprise	32
Large Enterprise	101

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

Webex is expensive. If it weren't that expensive, we would probably use it for all our telecommunication needs, not j...

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What needs improvement with Webex?

I would appreciate improvements in communication stability and performance. Sometimes we experience a poor communicat...

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

I am not aware of the pricing. My IT staff might know, but I have no information about it.

See all answers

Comparisons

Microsoft Teams vs GoToWebinar

Compared 46% of the time

More GoToWebinar Competitors

Skype for Business vs Webex

Compared 22% of the time

Adobe Connect vs Webex

Compared 11% of the time

Cisco Meeting Server vs Webex

Compared 11% of the time

TeamViewer Business vs Webex

Compared 9% of the time

GoToMeeting vs Webex

Compared 4% of the time

More Webex Competitors

Skype for Business vs Zoom Workplace Business

Compared 15% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 7% of the time

FreeConferenceCall.com vs Zoom Workplace Business

Compared 6% of the time

Zoho Meeting vs Zoom Workplace Business

Compared 6% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

October 2025

Download GoToWebinar product report

Buyer's Guide

Webex

October 2025

Download Webex product report

Buyer's Guide

Zoom Workplace Business

October 2025

Download Zoom Workplace Business product report

Also Known As

No data available

Cisco Spark

No data available

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings. Updated: October 2025.

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