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GoToWebinar vs Webex vs Zoom comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.9% compared to the previous year. The mindshare of Webex is 16.9%, up from 15.5% compared to the previous year. The mindshare of Zoom is 11.2%, down from 13.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Wajid Khattak - PeerSpot reviewer
Easy to use, enables remote meetings, and saves time and money
We deployed the product in our headquarters and connected our four plants. It enables us to meet remotely. We use the tool for remote meetings. I work in the manufacturing sector The product is easy to use. We are very comfortable with it. The video call features are compatible with different…
Luiz Kazan - PeerSpot reviewer
Utilizing versatile features for efficient personal and work meetings
Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."
"The interface is browser-based and simple, which is an advantage over other solutions."
"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."
"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"The chat and meeting scheduling features in Webex are most valuable for our team's productivity."
"Lag-free video communication and virtual meeting software which runs smoothly."
"The product's initial setup is easy."
"We use Webex for virtual meetings."
"Seamless integration with Microsoft Outlook."
"You can configure whatever you want in great detail."
"I am completely satisfied with the tech support."
"Overall the quality of the solution is very good."
"I would recommend Zoom to others because it's easy and serves its intended purpose well."
"The product's most valuable features are chat and video streaming."
"Zoom's most valuable feature is communication."
"The ability to record our online language lessons is great and helps our students"
"A good option for online meetings."
"Zoom helps you to share your screen and allows someone to take remote control during Zoom meetings. Compared with other platforms like Teams and Webex, it's on par."
"Zoom is a very reliable solution."
"The ability to discuss and share training content would be the most valuable features of Zoom."
 

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"The sharing of cameras is limited to meeting organizers."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"All the features are not enabled in the web mode of the product."
"One area that could use improvement in Webex is the connection speed."
"It would be great if they had a directory that you could consult for the meeting dial-in numbers."
"Webex could improve by adding captions for the translation."
"It is not so easy to obtain information in areas like the number of participants, comments, and file transfers inside the application."
"It should be more integrated with third-party vendors."
"The high price of the product is an area of concern where improvements are required."
"It would be better if I could just join meetings directly on the web without extra downloads and steps."
"Our licensing model prevents us from switching off the meeting recording functionality"
"Zoom should improve aspects of its security."
"Sometimes when I try to share my screen in a conference room, I have to click the share button more than once. This happens around fifty percent of the time."
"One thing that Zoom can improve is the chat. You can send messages to a specific person without messaging everyone. But everyone sees the whole chat if the administrator lets them see the chat. Maybe they could add an option to let you open a private conversation on the side with a person."
"Zoom could be more scalable."
"I would appreciate it if the updates weren't so frequent."
"In the next release, I would like to see an easily accessible bandwidth feature so that you can see how much data you've used on a particular call."
"The platform's feature for screen sharing needs improvement."
 

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"This is a free solution."
"Features matter more than the price for us. As long as we get all the features we want and it fits our budget, then the price doesn't matter. I can't speak for other companies. We have tried other applications, and we run into some problems that we don't see in Webex."
"You can opt for yearly licensing with Webex."
"The price of Webex is in the middle range compared to the market."
"I am using the free version of Webex."
"For me, there is no licensing fee."
"This is an expensive product compared to Teams and it should be cheaper."
"The price of the license for the solution could be less expensive."
"Webex is a cheaply priced tool."
"I have been using the free version of Zoom."
"I am not paying any licensing costs for the solution."
"Zoom is free."
"Zoom can be used for free."
"I use the free version of Zoom that is available for download."
"The cost of Zoom has led me to use WeChat, instead."
"There are no licensing fees required."
"I am using the free version."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
20%
Financial Services Firm
13%
Government
13%
Manufacturing Company
9%
Educational Organization
84%
University
3%
Financial Services Firm
2%
Computer Software Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about Webex?
Webex improved our overall team collaboration.
What is your experience regarding pricing and costs for Webex?
Webex is expensive. If it weren't that expensive, we would probably use it for all our telecommunication needs, not j...
What needs improvement with Webex?
Usability needs improvement. Webex is more complex compared to Zoom ( /products/zoom-reviews ). Zoom ( /products/zoom...
LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. ...
What is your experience regarding pricing and costs for Zoom?
Zoom offers a free version for up to forty minutes.
 

Comparisons

 

Also Known As

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Cisco Spark
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Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings. Updated: June 2025.
858,469 professionals have used our research since 2012.