GoToWebinar vs Webex vs Zoom Workplace Business comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Cisco is ranked #2 with an average rating of 7.9. GoTo holds a 2.0% mindshare in VM, compared to Cisco’s 11.3% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 87% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

298 Views
298 Comparison Views

100% willing to recommend

Webex

Read 126 Webex reviews

2,105 Views
2,042 Comparison Views

87% willing to recommend

Zoom Workplace Business

Read 227 Zoom Workplace Business reviews

2,684 Views
2,630 Comparison Views

95% willing to recommend

GoToWebinar

Webex

Zoom Workplace Business

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between GoToWebinar, Webex, and Zoom Workplace Business based on real PeerSpot user reviews.

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings.

To learn more, read our detailed Virtual Meetings Report (Updated: October 2025).

Buyer's Guide

Virtual Meetings

October 2025

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Helped 872,837 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of November 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.2% compared to the previous year. The mindshare of Webex is 11.3%, down from 16.6% compared to the previous year. The mindshare of Zoom Workplace Business is 13.0%, up from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	13.0%
Webex	11.3%
GoToWebinar	2.0%
Other	73.7%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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AlexandruCioruta

Senior manager at Ernst & Young

Used to conduct online third-party client meetings or third-party vendor meetings

The solution's video conferencing quality is good, and I rate it a nine out of ten. The solution's security features are end-to-end encrypted, and I rate them ten out of ten. The version we're using requires no technical team for deployment and maintenance. The solution has an enterprise version, but we're not currently using it. I would recommend the solution to other users because it has good video conference quality. I mostly leverage the solution for third-party client meetings or third-party vendor meetings. Overall, I rate the solution a nine out of ten.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The interface is browser-based and simple, which is an advantage over other solutions."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"The product improves team collaboration in our company since it integrates with Microsoft Teams or other vendors."

"The most valuable option is screen sharing."

"The most valuable feature of Webex is if you are using the Cisco hardware it is simple to integrate. Additionally, it can integrate well with mobile devices."

"Cisco is a pioneer in this particular technology. The features and technology have been adopted and they have been integrated with other solutions."

"Webex is easy to use, even for people who are just learning it."

"Webex improved our overall team collaboration."

"One of the most valuable features of WebEx is that it's very quick for ad hoc meetings, and I use it all day, every day, for internal chat with my team. It's just a good platform."

"The most valuable feature of the solution is the fact that it is easy to share screens, a major reason I chose it."

More Webex pros

"There have been no stability issues or downtimes."

"I like Zoom because of the quality of the image and the resolution. Of course, I know that depends on the hardware you're using. But, still, the image and sound quality are excellent."

"Zoom's content shareability and chat support are the most valuable features."

"The product's most valuable features are chat and video streaming."

"The initial setup is straightforward."

"Zoom is easy to set up and is a very stable video communications app."

"The most valuable feature is the sharing capabilities. Whether it's a simple screen for PowerPoint or sharing videos, it works really well."

"The main benefit is that it allows us to easily connect and collaborate, even in areas with less reliable internet."

More Zoom Workplace Business pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The sharing of cameras is limited to meeting organizers."

"I do not like the solutions functions."

"One area that could use improvement in Webex is the connection speed."

"The licensing model doesn't work because if I want to implement it for an organization, I need to pay a per-user license, which makes it very restrictive."

"I have had issues with the frequent updates from Webex."

"No private chat option."

"The product needs to improve its integration. I'm not sure how difficult it is for the IT team to set up the integration. Once set up, it's easy but still not as straightforward as other platforms, like Microsoft Teams, where everything is within the same technical environment. To ensure further security, face authentication should also be added for all internal corporate users logged into the platform."

"I'd like to see a modernized user interface, something a bit more colorful."

"The UX should be more user-friendly. I know others don't like the UX because it's a little complicated to use."

More Webex cons

"I find while using Zoom sometimes there is a lot of disturbance while on the call. There is a lot of network issues, and sometimes the screen freezes, and you have no way of figuring out what went wrong. You have to restart the computer all over again, or you lose some of the words that someone was saying during the meeting, such as what the person is trying to say in the midst of that conversation. Additionally, there have been times it has disconnected and was not able to start."

"Yesterday, we had a call, but Zoom closed after 20 or 25 minutes, and we didn't get any alerts. That could be because there was a time limit set. There should be an option, like a button, that allows us to increase or reduce the meeting time."

"Zoom should continue to add new features to the product."

"Zoom should introduce AI features that allow you to understand a person's emotions."

"While the communication and video-audio conferencing features on Zoom are excellent, unlike Microsoft Teams, there is no direct integration with SharePoint. For us, that is the disadvantage of Zoom."

"Although I have not experienced this issue directly, I have heard that there are a lot of security issues with Zoom. Security is very important to us and I have read in the news, there have been a few security issues with them, which worries us in general. We have to update this solution to use it for business purposes soon. We have to check it with an independent security product to verify its safety."

"Zoom could improve by having more tools."

"The cost should be cheaper."

More Zoom Workplace Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"The price of Webex is in the middle range compared to the market."

"The cost is pretty high compared to the competitors."

"This is an expensive product compared to Teams and it should be cheaper."

"There are licenses for business to use the solution but for end-users, there is not."

"The tool's licensing is expensive, but it should be cheaper."

"The price of the license for the solution could be less expensive."

"You can opt for yearly licensing with Webex."

"The price should be improved significantly."

More Webex pricing and cost advice

"We have to pay for the product's license."

"There are no licensing fees required."

"There is a licensing fee and although the price is fair, it can be a little cheaper."

"We pay a yearly licensing fee."

"I am using the free version."

"The free version has a time limit, but paid subscriptions are available."

"I use the free version of Zoom."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

More Zoom Workplace Business pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

No data available

Government

14%

Computer Software Company

11%

Manufacturing Company

11%

Comms Service Provider

Performing Arts

14%

University

11%

Educational Organization

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	24
Large Enterprise	61

By reviewers
Company Size	Count
Small Business	97
Midsize Enterprise	32
Large Enterprise	101

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

Webex is expensive. If it weren't that expensive, we would probably use it for all our telecommunication needs, not j...

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What needs improvement with Webex?

I would appreciate improvements in communication stability and performance. Sometimes we experience a poor communicat...

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

I am not aware of the pricing. My IT staff might know, but I have no information about it.

See all answers

Comparisons

Microsoft Teams vs GoToWebinar

Compared 46% of the time

More GoToWebinar Competitors

Skype for Business vs Webex

Compared 22% of the time

Adobe Connect vs Webex

Compared 11% of the time

Cisco Meeting Server vs Webex

Compared 11% of the time

TeamViewer Business vs Webex

Compared 9% of the time

GoToMeeting vs Webex

Compared 4% of the time

More Webex Competitors

Skype for Business vs Zoom Workplace Business

Compared 15% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 7% of the time

FreeConferenceCall.com vs Zoom Workplace Business

Compared 6% of the time

Zoho Meeting vs Zoom Workplace Business

Compared 6% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

October 2025

Download GoToWebinar product report

Buyer's Guide

Webex

October 2025

Download Webex product report

Buyer's Guide

Zoom Workplace Business

October 2025

Download Zoom Workplace Business product report

Also Known As

No data available

Cisco Spark

No data available

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings. Updated: October 2025.

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