GoToWebinar vs Webex vs Zoom comparison

GoTo and Cisco are both solutions in the Virtual Meetings category. GoTo is ranked #24, while Cisco is ranked #2 with an average rating of 8.0. GoTo holds a 2.0% mindshare in VM, compared to Cisco’s 17.1% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 86% of Cisco users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

253 Views
165 Comparison Views

100% willing to recommend

Webex

Read 124 Webex reviews

3,208 Views
1,404 Comparison Views

86% willing to recommend

Zoom

Read 215 Zoom reviews

5,977 Views
1,083 Comparison Views

95% willing to recommend

GoToWebinar

Webex

Zoom

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between GoToWebinar, Webex, and Zoom based on real PeerSpot user reviews.

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings.

To learn more, read our detailed Virtual Meetings Report (Updated: April 2025).

Buyer's Guide

Virtual Meetings

April 2025

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Helped 849,963 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of May 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, up from 1.9% compared to the previous year. The mindshare of Webex is 17.1%, up from 15.4% compared to the previous year. The mindshare of Zoom is 11.2%, down from 13.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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AlexandruCioruta

Senior manager at Ernst & Young

Used to conduct online third-party client meetings or third-party vendor meetings

The solution's video conferencing quality is good, and I rate it a nine out of ten. The solution's security features are end-to-end encrypted, and I rate them ten out of ten. The version we're using requires no technical team for deployment and maintenance. The solution has an enterprise version, but we're not currently using it. I would recommend the solution to other users because it has good video conference quality. I mostly leverage the solution for third-party client meetings or third-party vendor meetings. Overall, I rate the solution a nine out of ten.

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Kallol Chaudhuri

Principal Consultant at Oracle

Helped us tremendously in collaborating with each other and getting our work done and offers the breakout rooms feature.

We are a team located across various locations. Not in the same geographic location. We are distributed. And it's not possible to physically travel and meet people. Sometimes it's simply not possible. But Zoom has helped us tremendously in collaborating with each other and getting our work done. Without Zoom, it would have been very, very difficult. The breakout rooms feature is also helpful. For example, I have a meeting attended by hundreds of people and want to create subgroups. I typically use it for different role-play scenarios during training if we are trying to conduct some training on presentation skills. So there's a large group, which is initially trained by an instructor. Then you get instructions that the room will be split into smaller breakout rooms. I'll give you a topic, and you'll practice in these smaller groups. That's one way I use it. So it's like a simulation of a real brainstorming session I'd have in a physical space.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"Webex improved our overall team collaboration."

"Webex's clarity is good for video and audio. I have found it better than Zoom. We can receive notifications of meetings which is helpful."

"Team members do not need to use public solutions to collaborate on complex projects, share files and screens."

"It is very powerful and stable."

"Integrates well with other Cisco solutions."

"I have found a lot of virtual meeting solutions seem the same. Some might work a little bit better, it is difficult to pinpoint a particular functionality that's widely different, they all have screen sharing and video in-voice."

"The most valuable features of Webex are the depth of the tone and the quality of the picture. I find them better than Teams or Zoom."

"I appreciate the developers of Webex because it's a wonderful tool. What I found most valuable in it is the seamless experience it offers, in terms of connecting with any person at any time remotely, without any glitches. This is the main advantage of Webex. I also like that the platform is user-friendly, so anyone using the tool for the first time won't find any difficulties when logging in or accessing it."

More Webex pros

"Zoom is incredibly easy to install. You can download it immediately on a mobile phone or go to the website. You don't need a lot of IT skills to get it running."

"The sharing and recording, are the most valuable features of Zoom."

"Zoom helps us because it provides a whiteboard during the meeting. This is a very good feature."

"One of the biggest features of Zoom is its stability."

"The installation process is very simple."

"A good option for online meetings."

"The initial setup is straightforward as this is a cloud application. It only takes a few seconds."

"The initial setup was very easy...The solution is worth the money."

More Zoom pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The sharing of cameras is limited to meeting organizers."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The collaborative features could improve in Webex. There should not be the typical one on one connection that we have had in the past."

"When I use it personally, not in my enterprise, there is a time limit of about 60 minutes. After one hour, the call gets cut off. This limit should be increased."

"I would like the next release to be more user-friendly."

"The base application uses a lot of resources. They could work on the performance of the application so that it's less heavy."

"The initial implementation was a bit difficult. If they could simplify that aspect of the solution, it would be helpful for future users."

"Currently, I'm unable to find any loophole in Webex, but in terms of areas for improvement, it would be better if a user is informed about any new updates or new features added to the tool."

"The modification of the email template is not very intuitive."

"The solution should have better integration with Microsoft."

More Webex cons

"The paid version is quite expensive. There's no middle ground between free and paid."

"Although I have not experienced this issue directly, I have heard that there are a lot of security issues with Zoom. Security is very important to us and I have read in the news, there have been a few security issues with them, which worries us in general. We have to update this solution to use it for business purposes soon. We have to check it with an independent security product to verify its safety."

"Compared to Skype and Teams, Zoom is missing one feature, and that's the ability to call people. In Teams, I can call anyone I want. It's like a telephone. I can do the same on Skype, but I have to send a link in Zoom."

"One thing that Zoom can improve is the chat. You can send messages to a specific person without messaging everyone. But everyone sees the whole chat if the administrator lets them see the chat. Maybe they could add an option to let you open a private conversation on the side with a person."

"It is difficult to see and control whether you're muted or not, so the interface should be improved."

"The security and chat features should improve in Zoom."

"There are occasional latency, sound and audio quality difficulties."

"Zoom could be more secure."

More Zoom cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"There is a need to pay the licensing charges to use Webex Enterprise Edition."

"Webex is expensive, especially compared to Zoom or Google."

"The price of the license depends a lot on the type of service required and whether it is for the entire company or only for a few users."

"There is a subscription needed to use this solution and we pay approximately $5,000 per year."

"The price of Webex is in the middle range compared to the market."

"Webex is a cheaply priced tool."

"The tool's licensing is expensive, but it should be cheaper."

"I rate the platform's pricing a six out of ten."

More Webex pricing and cost advice

"I am making yearly payments. So, I am paying 250 USD a year."

"I am using the free version."

"We do not incur a licensing fee."

"We generally have a strict budget so the pricing for Zoom is reasonable."

"There are no licensing fees required."

"We pay a yearly licensing fee for Zoom, which is expensive in our part of the world."

"There are both free and paid versions available."

"I use the free version that is available, so I'm not sure what the licensing prices are."

More Zoom pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

No data available

Educational Organization

68%

Computer Software Company

Government

Financial Services Firm

Educational Organization

91%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

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What do you like most about Webex?

Webex improved our overall team collaboration.

See all answers

What is your experience regarding pricing and costs for Webex?

Webex is expensive. If it weren't that expensive, we would probably use it for all our telecommunication needs, not j...

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What needs improvement with Webex?

Usability needs improvement. Webex is more complex compared to Zoom ( /products/zoom-reviews ). Zoom ( /products/zoom...

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

There is a concern about the free version's forty-five-minute limit. For education use, having more affordable access...

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 53% of the time

More GoToWebinar Competitors

Skype for Business vs Webex

Compared 33% of the time

Cisco Meeting Server vs Webex

Compared 16% of the time

Adobe Connect vs Webex

Compared 12% of the time

TeamViewer vs Webex

Compared 10% of the time

join.me vs Webex

Compared 4% of the time

More Webex Competitors

Skype for Business vs Zoom

Compared 32% of the time

TeamViewer vs Zoom

Compared 8% of the time

ON24 Platform vs Zoom

Compared 6% of the time

GoToMeeting vs Zoom

Compared 5% of the time

Polycom RealPresence Desktop vs Zoom

Compared 5% of the time

More Zoom Competitors

Product Reports

Buyer's Guide

GoToWebinar

April 2025

Download GoToWebinar product report

Buyer's Guide

Webex

April 2025

Download Webex product report

Buyer's Guide

Zoom

April 2025

Download Zoom product report

Also Known As

No data available

Cisco Spark

No data available

Overview

Web conferencing SaaS for larger webinars

GoTo

Webex is designed to help companies improve communication and increase productivity with unlimited HD video meetings in shared meeting spaces.

Companies can use Webex, a Cisco product, to collaborate with peers, share documents and other information, create high-impact webinars and online events, and present dynamic online courses. It can be tailored to your exact company needs and can be fully integrated with mobile apps for iPhone, iPad, Android, and BlackBerry.

Cisco

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Seagate Technology, Kohn Pedersen Fox, World Vision International, Glen Raven, University of Notre Dame, CEV Multimedia, The Food Group, LUMEDX, California Baptist University, and Georgetown University Law Center.

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings. Updated: April 2025.

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849,963 professionals have used our research since 2012.