Looker Studio vs Salesforce Einstein Analytics comparison

The compared Google and Salesforce solutions aren't in the same category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.7% mindshare in the category. Salesforce is ranked #11 in BIT , with an average rating of 8.5, and holds a 1.2% mindshare. Additionally, 85% of Google users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.

Looker Studio

Read 12 Looker Studio reviews

1,002 Views
1,112 Comparison Views

85% willing to recommend

Salesforce Einstein Analytics

Read 20 Salesforce Einstein Analytics reviews

2,365 Views
1,173 Comparison Views

86% willing to recommend

Looker Studio

Salesforce Einstein Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: May 2025).

Buyer's Guide

Reporting

May 2025

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Helped 850,760 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Reporting (11th)

Salesforce Einstein Analytics

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.6% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.2% mindshare, down 1.8% since last year.

Reporting

BI (Business Intelligence) Tools

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Read full review

Parker Goodson

Enterprise Account Executive at T-Mobile

Helpful consistent measurements, high availability, and scales well

When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance. It would be beneficial to have visibility into any changes made to your account by individuals other than yourself or your team. It is also important to clearly track the history of these modifications and identify the responsible parties.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The ability to design complex data models and equations."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The solution is free so that is a good feature."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

More Looker Studio pros

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."

"Transparency is the most valuable feature of this solution."

"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."

"It is a comprehensive solution. It has everything in it. I can easily find what I need."

"The most valuable feature of Salesforce Einstein Analytics is the reporting tools."

"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."

More Salesforce Einstein Analytics pros

Cons

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The tool should improve on live data integration for quicker data reflection."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Panels are not as easy to use as other data extraction UIs."

More Looker Studio cons

"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."

"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."

"The tool needs to simplify its features."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"The product is expensive."

"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"The tool is free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The product is available for free."

"The cost is quite affordable based on feature analysis."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The solution is expensive."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"I rate the solution's pricing a seven out of ten."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

13%

Manufacturing Company

10%

University

Computer Software Company

18%

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

See all answers

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

Salesforce is working very rigorously on improvements with each release.

See all answers

What is your primary use case for Salesforce Einstein Analytics?

I am a Salesforce CPQ developer. I have also worked on Einstein Analytics for reporting purposes.

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 43% of the time

Microsoft Power BI vs Looker Studio

Compared 19% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Databricks vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 41% of the time

Databricks vs Salesforce Einstein Analytics

Compared 16% of the time

Tableau vs Salesforce Einstein Analytics

Compared 15% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 14% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 9% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

May 2025

Download Looker Studio product report

Buyer's Guide

Salesforce Einstein Analytics

April 2025

Download Salesforce Einstein Analytics product report

Also Known As

Data Studio

Einstein Analytics, Salesforce Wave Analytics

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Genesys, Shueisha

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: May 2025.

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