Looker Studio vs Salesforce Einstein Analytics comparison

The compared Google and Salesforce solutions aren't in the same category. Google is ranked #9 in RT , with an average rating of 7.9, and holds a 2.9% mindshare in the category. Salesforce is ranked #11 in BIT , with an average rating of 8.5, and holds a 1.1% mindshare. Additionally, 86% of Google users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.

Looker Studio

Read 13 Looker Studio reviews

2,179 Views
937 Comparison Views

86% willing to recommend

Salesforce Einstein Analytics

Read 21 Salesforce Einstein Analytics reviews

2,701 Views
1,810 Comparison Views

86% willing to recommend

Looker Studio

Salesforce Einstein Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: June 2025).

Buyer's Guide

Reporting

June 2025

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Helped 860,825 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Reporting (9th)

Salesforce Einstein Analytics

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.9%, up 2.6% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.1% mindshare, down 1.7% since last year.

Reporting

BI (Business Intelligence) Tools

Featured Reviews

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Sunny Nair

Solution Architect and Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"The solution is free so that is a good feature."

"The ability to design complex data models and equations."

"I would rate this solution eight or nine out of ten."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

More Looker Studio pros

"There is definitely a lot of ROI in it."

"We have found the scalability to be very good."

"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."

"he most valuable feature of the solution is its ease of use."

"It is a comprehensive solution. It has everything in it. I can easily find what I need."

"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"

"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

"It's scalable."

More Salesforce Einstein Analytics pros

Cons

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"It's not yet a replacement for a complete BI tool."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Stability and scalability an be improved for a full ten."

More Looker Studio cons

"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."

"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."

"There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline."

"The product must be more transparent."

"The tool needs to simplify its features."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"The tool is free."

"The product is available for free."

"The solution is expensive."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"I rate the solution's pricing a seven out of ten."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

University

Computer Software Company

18%

Financial Services Firm

14%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...

See all answers

What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

See all answers

What needs improvement with Salesforce Einstein Analytics?

See all answers

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 17% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 35% of the time

Databricks vs Salesforce Einstein Analytics

Compared 22% of the time

Tableau vs Salesforce Einstein Analytics

Compared 16% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 13% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 8% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

June 2025

Download Looker Studio product report

Buyer's Guide

Salesforce Einstein Analytics

June 2025

Download Salesforce Einstein Analytics product report

Also Known As

Data Studio

Einstein Analytics, Salesforce Wave Analytics

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Genesys, Shueisha

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in Reporting. Updated: June 2025.

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We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.