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Looker Studio vs Salesforce Einstein Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (10th)
Salesforce Einstein Analytics
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
BI (Business Intelligence) Tools (18th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.7%, up 2.3% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.0% mindshare, down 1.3% since last year.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.7%
Microsoft Power BI20.7%
Tableau Enterprise18.0%
Other58.6%
Reporting
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Salesforce Einstein Analytics1.0%
Microsoft Power BI10.8%
Tableau Enterprise7.6%
Other80.6%
BI (Business Intelligence) Tools
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find it favorable regarding speed of development, ease of building, and flexibility."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The solution is free so that is a good feature."
"I would rate this solution eight or nine out of ten."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"Valuable features include advanced integrated analysis and easy implementation."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"he most valuable feature of the solution is its ease of use."
"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."
"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"
"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."
"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."
"There is definitely a lot of ROI in it."
"The tool is a cloud-based solution capable of integrating any kind of data in the world."
"The out-of-the-box features are good for companies that want to try analytics and data science interventions."
 

Cons

"Stability and scalability an be improved for a full ten."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Panels are not as easy to use as other data extraction UIs."
"It's not yet a replacement for a complete BI tool."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."
"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."
"Salesforce is working very rigorously on improvements with each release."
"There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline."
"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."
"The tool needs to simplify its features."
"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"The solution is expensive."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"I rate the solution's pricing a seven out of ten."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
 

Also Known As

Data Studio
Einstein Analytics, Salesforce Wave Analytics
 

Overview

 

Sample Customers

Genesys, Shueisha
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting. Updated: December 2025.
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