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IBM Cognos vs Looker Studio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in Reporting
6th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (8th)
Looker Studio
Ranking in Reporting
9th
Average Rating
7.8
Reviews Sentiment
7.3
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Reporting category, the mindshare of IBM Cognos is 4.4%, down from 5.7% compared to the previous year. The mindshare of Looker Studio is 2.9%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The basic platform comes with several meta-modelling tools."
"IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions."
"Using custom controls, it is possible to extend the application with even more functionality and make the application intuitive and attractive."
"Security administration tools are powerful and flexible."
"The Report Studio that is aimed at professional report writers."
"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."
"The solution's initial setup process is easy."
"I have worked on the features like dashboards and stories, and I do like them a lot."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The product's initial setup phase is very simple."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The ability to integrate with a great variety of data sources."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
 

Cons

"I rate pricing as a four, meaning it is more expensive compared to other solutions."
"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."
"There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos."
"They should provide improved visual reporting."
"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."
"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."
"I would like to see the introduction of mapbooks for supporting some geographical information."
"It would be good if the solution had conditional formatting."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Stability and scalability an be improved for a full ten."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"It's not yet a replacement for a complete BI tool."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Panels are not as easy to use as other data extraction UIs."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
 

Pricing and Cost Advice

"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"Pricing should be improved."
"The tool is free."
"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
21%
Financial Services Firm
13%
Insurance Company
8%
Manufacturing Company
8%
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
9%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...
What is your primary use case for Google Data Studio?
We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Data Studio
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Genesys, Shueisha
Find out what your peers are saying about IBM Cognos vs. Looker Studio and other solutions. Updated: June 2025.
860,825 professionals have used our research since 2012.