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Looker Studio vs Plotly Dash Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
8th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
14
Ranking in other categories
No ranking in other categories
Plotly Dash Enterprise
Ranking in Reporting
19th
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Reporting category, the mindshare of Looker Studio is 3.0%, up from 2.4% compared to the previous year. The mindshare of Plotly Dash Enterprise is 1.4%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio3.0%
Plotly Dash Enterprise1.4%
Other95.6%
Reporting
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
VenkateshJuloori - PeerSpot reviewer
A flexible tool that offers an open-source version
It is a scalable solution. Scalability-wise, I rate the solution a nine to ten out of ten. In my company, there are around five resources that use the product. My company's clients use the product a lot on a daily basis. I use the product twice a week in my company before I get any call from our clients.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ability to integrate with a great variety of data sources."
"The product's initial setup phase is very simple."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The ability to design complex data models and equations."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The solution is free so that is a good feature."
"The level of interactivity that the product provides is valuable to me."
"It is a scalable solution. Scalability-wise, I rate the solution a nine to ten out of ten."
"When reviewing and interpreting data, I typically examine it in a tabular form to understand its structure. However, when explaining or presenting the findings to others, I often use visualization tools such as Plotly. These tools allow me to create visual representations of datasets."
 

Cons

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Panels are not as easy to use as other data extraction UIs."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Stability and scalability an be improved for a full ten."
"It's not yet a replacement for a complete BI tool."
"The tool should improve on live data integration for quicker data reflection."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"I believe that the prices of the tool's paid services could be on the premium side, so the pricing model can be considered for improvement."
"The solution cannot be deployed on the website and shared with others through its own platform."
"The tool needs to improve its pie charts. Regarding Plotly, I find the online documentation somewhat challenging to navigate, especially when dealing with many parameters. Searching through thousands of parameters can be a tedious and less straightforward process. While the documentation is available online and serves its purpose, I often encounter difficulties in finding the information."
 

Pricing and Cost Advice

"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"I only use the free tier of the product."
"It is an open-source tool. My company hasn't explored Plotly's premium services yet, but I believe the prices could be on the premium side."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
University
8%
Financial Services Firm
15%
Manufacturing Company
10%
Comms Service Provider
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
No data available
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...
What is your primary use case for Google Data Studio?
Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...
What do you like most about Plotly?
It is a scalable solution. Scalability-wise, I rate the solution a nine to ten out of ten.
What is your experience regarding pricing and costs for Plotly?
It is an open-source tool. My company hasn't explored Plotly's premium services yet, but I believe the prices are on the premium side. I rate the product price as five or six on a scale of one to t...
What needs improvement with Plotly?
I believe that the price of the tool's paid services is on the premium side, so the pricing model can be considered for improvement.
 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Google, Goji, VIT, Smpl Bio, U.S. Air Force, C12 Energy, New York University
Find out what your peers are saying about Looker Studio vs. Plotly Dash Enterprise and other solutions. Updated: September 2025.
867,349 professionals have used our research since 2012.