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Elateral Brandgility vs Marketo comparison

The compared Elateral and Adobe solutions aren't in the same category. Elateral is ranked #20 in CMP , and holds a 2.2% mindshare in the category. Adobe is ranked #2 in MA , with an average rating of 8.3, and holds a 14.7% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution.
Elateral Brandgility
  • 16 Views
  • 6 Comparison Views
Marketo
Read 26 Marketo reviews
  • 1,705 Views
  • 757 Comparison Views
96% willing to recommend

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Elateral Brandgility
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Content Marketing Software (20th)
Marketo
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Automation (2nd), Marketing Management (4th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Elateral Brandgility is designed for Content Marketing Software and holds a mindshare of 2.2%, up 1.9% compared to last year.
Marketo, on the other hand, focuses on Marketing Automation, holds 14.7% mindshare, down 16.2% since last year.
Content Marketing Software
Marketing Automation
 

Featured Reviews

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Anika Gaur - PeerSpot reviewer
Effective lead management and useability with room for reporting improvements
Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.
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858,945 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
19%
Financial Services Firm
12%
Manufacturing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
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What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
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What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
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Comparisons

No data available
Salesforce Marketing Cloud vs Marketo Logo
Salesforce Marketing Cloud vs Marketo
Compared 33% of the time
HubSpot Marketing Hub vs Marketo Logo
HubSpot Marketing Hub vs Marketo
Compared 18% of the time
Oracle Eloqua vs Marketo Logo
Oracle Eloqua vs Marketo
Compared 17% of the time
SAP Marketing Cloud vs Marketo Logo
SAP Marketing Cloud vs Marketo
Compared 10% of the time
Microsoft Dynamics CRM vs Marketo Logo
Microsoft Dynamics CRM vs Marketo
Compared 6% of the time
More Marketo Competitors
 

Product Reports

No data available
Buyer's Guide
Marketo
June 2025
Marketo reportDownload Marketo product report
 

Also Known As

Brandgility
No data available
 

Overview

Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.
Elateral

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe
 

Sample Customers

Autodesk, Cisco Systems, Coca-Cola, Lenovo, Microsoft, Motorola, oneworld, Oliver Marketing, Procter & Gamble, Starwood, Toyota, Vodafone
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

We monitor all Content Marketing Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.