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Bullhorn vs Freshsales comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bullhorn
Ranking in CRM
32nd
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
Applicant Tracking and Recruiting Software (4th)
Freshsales
Ranking in CRM
12th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
13
Ranking in other categories
CRM Customer Engagement Centers (7th), Opportunity Management (8th), Sales Force Automation (5th)
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Bullhorn is 0.6%, up from 0.2% compared to the previous year. The mindshare of Freshsales is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Freshsales1.1%
Bullhorn0.6%
Other98.3%
CRM
 

Featured Reviews

Christiane Hauk - PeerSpot reviewer
COO at RM Group (Switzerland)
Have improved workflows through automation but faced challenges with feature limitations and unclear pricing
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhorn, it's limited to the candidate, the placement, the job, and the contact entity. You cannot automate files, notes, or change requests, so it's very limited, and they also don't do any further development in this anymore since AI is on the market. When it comes to automation in Bullhorn, I would appreciate seeing that automation is possible for integrating files. For example, that you can say, show me all candidates who don't have a file or which have a file that is older than one year, or which have a file type of resume or contract. I would appreciate seeing the possibility to build automations based on change requests, where you can automate according to the status submitted or approved, which is currently not possible, or automation based on notes. When it comes to the missing features in Bullhorn, I have numerous suggestions. Recently they introduced the AI assistant, which is a chatbot within Bullhorn that can refer to candidate, contact, and job data, which is great. However, the output from your prompt can only be copied to a clipboard and not inserted into a Bullhorn field, meaning you always have to do three, four more clicks to get it over to an email or to the field that publishes the job ad. This functionality has to be developed further because there are other tools that can already do this. The prompting and formatting possibilities within the prompt are very limited as well. Regarding AI, there is no match top candidates functionality that provides results good enough to use. We are already using the Textkernel search, which is the future search Bullhorn will integrate. Additionally, we also work with Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years. We also use the Canvas reporting tool that lacks further development; there are limitations on what you can build reports on. I would appreciate seeing improvements there, and to close this circle, I would appreciate seeing a kind of avatar that can conduct a first interview with a candidate.
Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints. The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Bullhorn's core functionalities and ATS functionalities is that it is highly customizable, the UI is very user friendly, and it's very easy to train."
"What I appreciate best about Bullhorn is its user interface, which is really nice, and I enjoy the flexibility that you have with it and how you can customize it to meet your needs."
"Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue."
"Freshsales is user-friendly, scalable and stable."
"To conclude, the productivity and automation features are the most useful."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"From a user point of view, I use Freshsales for my day-to-day sales activities, and as a basic system for the sales team, it is very user-friendly."
"Email integration is easy."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
 

Cons

"Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years."
"I think one thing that could be improved is that it's expensive."
"However, from my experience, I feel that templates should have more options and customizable template features, especially when it comes to importing images into email templates."
"One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software."
"What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"However, the support provided by the service team or fresh service team and the customer team of the company is very poor."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"It lacks customizability for complex and larger use cases."
"The reporting for this solution across all their products could be improved."
 

Pricing and Cost Advice

Information not available
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The tool is not that expensive."
"The basic price is affordable. The add ons are expensive."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"Freshsales is an economical product."
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Top Industries

By visitors reading reviews
Construction Company
23%
Comms Service Provider
14%
Financial Services Firm
11%
Outsourcing Company
8%
Construction Company
16%
Comms Service Provider
16%
Outsourcing Company
11%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for Bullhorn?
Bullhorn is expensive, and if you are looking to scale your operations, it really shines.
What needs improvement with Bullhorn?
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhor...
What is your primary use case for Bullhorn?
We are an agency, a staffing agency, and we use Bullhorn mainly as an ATS, so we use it for reporting, onboarding, and to process our payrolling requests.
What needs improvement with Freshsales?
One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more...
What is your primary use case for Freshsales?
I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts...
What advice do you have for others considering Freshsales?
One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for ...
 

Comparisons

 

Overview

 

Sample Customers

Tiro Partners, Skills Alliance, Think IT Recruitment, Mclaren Consultancy, REACH Employment Services, Aurec, FocusCore, Icon Partners, Curate Partners, Rowben Consulting, Richard Lloyd, Peoplefusion, Gemini People, Glotel
Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Find out what your peers are saying about Bullhorn vs. Freshsales and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.