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Blueshift vs SAS Marketing Automation comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Blueshift
Ranking in Marketing Automation
9th
Average Rating
8.6
Reviews Sentiment
6.4
Number of Reviews
6
Ranking in other categories
Personalization Engines (3rd), Customer Data Platforms (CDP) (4th)
SAS Marketing Automation
Ranking in Marketing Automation
21st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Marketing Automation category, the mindshare of Blueshift is 0.9%, up from 0.0% compared to the previous year. The mindshare of SAS Marketing Automation is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Blueshift0.9%
SAS Marketing Automation1.3%
Other97.8%
Marketing Automation
 

Featured Reviews

Boxahi Wallace - PeerSpot reviewer
Sales and Marketing Specialist at Unilever
Advanced customer journeys have boosted segmentation and now deliver more relevant campaigns
The best features Blueshift offers in my experience are customer data management and segmentation, intuitive and easy-to-use UI, quick and efficient customer support, and an intuitive user-friendly interface that allows me to manage complex data easily. Blueshift also offers robust features such as integration with Segment and other apps, retargeting with dynamic content pulled from data feeds and catalogs. Out of those features, I find myself relying on the customer segments and recommendation tool in Blueshift the most day-to-day because it has helped with automating and personalizing our tags. I would also add that the predictive score is very useful. Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool.
reviewer1549071 - PeerSpot reviewer
Senior Solution Architecht at a comms service provider with 10,001+ employees
Highly customizable but should have more out-of-the-box features
The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Blueshift was an excellent product."
"Blueshift has positively impacted our organization in many ways over the past four years by helping us consolidate processes for getting our products into one system, improving and introducing new email streams, and automating emails, which saves us 30 to 50% of our time."
"Blueshift has positively impacted my organization by being a powerful marketing tool and automation tool, and it has had a tremendous impact on my email marketing KPIs, with the AI-based approach and recommendation tool leading to an increase in engagement."
"Blueshift has significantly impacted my organization."
"By bringing the customer data into one specific place and then utilizing the tools from Blueshift, we have been able to create more of an experience for the customer and not just channel silos."
"Blueshift has positively impacted my organization by allowing us to launch triggered marketing campaigns targeted to specific segments based on users' behaviors on-site and deliver relevant personalized content using the AI-based recommendations tool."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
 

Cons

"The biggest frustration or friction point I have hit with Blueshift is the learning curve on journey logic."
"Regarding customer support, the response to our queries is somewhat slow, but they manage to respond."
"The installation was very difficult to do, and getting it set up to work properly was very problematic and took a very long time."
"Blueshift can be improved in that reporting could be enhanced, especially regarding the user interface reporting."
"The customer support is a bit slow; they take time to respond, and they should improve."
"My experience with pricing, setup cost, and licensing was initially just okay."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
"You need to buy connectors to integrate Marketing Automation with various suppliers."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
 

Pricing and Cost Advice

Information not available
"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Blueshift?
My experience with pricing, setup cost, and licensing was initially just okay.
What needs improvement with Blueshift?
Blueshift needs to do what they do best and continually look at what customers need, where the gaps are in the market, and just try to deliver a good solution as quickly as they possibly can, worki...
What is your primary use case for Blueshift?
My main use case for Blueshift was to deliver recommendations in real time to customers at scale. By using our product catalog and customer behavioral data that was modeled and worked on with the d...
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Also Known As

No data available
SAS Campaign Management
 

Overview

 

Sample Customers

Information Not Available
Staples
Find out what your peers are saying about Blueshift vs. SAS Marketing Automation and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.