BigID Next vs ZoomInfo comparison

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BigID Next

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Executive SummaryUpdated on Jan 22, 2026

ZoomInfo and BigID Next are competing solutions in the data management and customer insight sectors. ZoomInfo generally has an advantage in pricing and support, whereas BigID Next offers specialized features that justify its pricing.

Features: ZoomInfo is valued for its robust database, real-time business intelligence, and advanced filtering options that support sales and marketing initiatives. BigID Next offers automated data discovery, classification, and privacy management, focusing on compliance and data governance to manage sensitive data effectively.

Room for Improvement: ZoomInfo could improve by enhancing the direct contact number feature for non-Western markets, increasing the data refresh rate, and providing more seamless CRM integrations. BigID Next might consider expanding its ability to store data on external drives, reducing false positives in data scans, and improving user interface intuitiveness for data governance processes.

Ease of Deployment and Customer Service: ZoomInfo is known for its user-friendly deployment and efficient customer support, leading to quick adoption. BigID Next provides detailed deployment to meet compliance needs, supported by a dedicated team addressing complex issues effectively.

Pricing and ROI: ZoomInfo generally offers a more accessible price point with a strong ROI due to sales enablement benefits. BigID Next's pricing reflects its advanced specialization in data management, promising a worthwhile ROI for businesses focused on data compliance and governance.

To learn more, read our detailed BigID Next vs. ZoomInfo Report (Updated: December 2025).

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BigID Next vs. ZoomInfo

December 2025

Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BigID Next

Ranking in AI Data Analysis

2nd

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (7th), Data Governance (6th), Data Privacy Management Software (2nd), Data Security Posture Management (DSPM) (4th)

ZoomInfo

Ranking in AI Data Analysis

9th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of BigID Next is 2.7%, down from 16.7% compared to the previous year. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.

AI Data Analysis Market Share Distribution
Product	Market Share (%)
BigID	2.7%
ZoomInfo	0.4%
Other	96.9%

AI Data Analysis

Featured Reviews

Aniruddha Nath

Senior Security Consultant at a consultancy with 10,001+ employees

Data discovery has transformed compliance workflows and automation now speeds up requests and remediation

The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.

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Daniel Mitchell

Manager at PeerSpot

Integration with professional networks has optimized contact sourcing and outreach strategies

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"BigID's scanning feature is its most valuable component."

"One of the most valuable things in a data-focused world is a tool, a technology that's data-centric, not trying to master data management or whatever else. It's a source of truth for what data an organization holds, giving it the ability to catalog, categorize, and understand its data."

"My experience with BigID has been very positive and memorable, as BigID is simple, straightforward, and reliable when it comes to data discovery and data scanning exercises."

"The tool's most valuable feature is correlation. Using BigID's data classification capabilities has strengthened our data security. It lets me classify and connect data, which helps me manage data at various classification levels."

"The features that I have found most valuable are the user experience, the credentialing, and that BigID is user friendly. Additionally, you can deploy to several other Microsoft platforms and you can use it for other things, like a bigger element or a report."

"Data classification is highly effective due to its automatic capabilities."

"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."

"BigID has one of the best technical support teams."

More BigID Next pros

"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."

"The technical support team has been very responsive and helpful."

"It is a stable product."

"The tool is easily accessible."

"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."

"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."

"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."

"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."

More ZoomInfo pros

Cons

"One area where BigID can be improved is the UI, which has a lot of bugs."

"Some users find catalog navigation challenging due to the lack of a search-by-column feature, which makes it difficult to locate specific data quickly."

"BigID's user interface was problematic as it was not very user-friendly, though I believe it improved over time."

"The tool currently lacks security features."

"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management."

"BigID is making some forays into the GRC space, and that's a natural progression. I'd like to see that improve so that data governance is better, data risk is identified, and the ability to control and mitigate it."

"The challenge we encountered was with data connection across multiple databases. We struggled with configuring the data connection successfully. However, with the assistance of dynamic teams, we resolved this issue."

"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management. The privacy tools have not been widely used, and they have not invested much in privacy code privacy tools."

More BigID Next cons

"The team should look into enriching their database, especially for the European and Middle East region."

"Most of the time the information is old."

"The pricing is way too high."

"The implementation process must be improved."

"The product's setup process could be easy to understand for new users."

"We face difficulty while collecting data from small companies."

"A data cleanup feature within the admin tool would be helpful."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

Pricing and Cost Advice

"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."

"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."

"I think that BigID's pricing is very reasonable."

"The product is expensive, but so are all competitor tools"

"The solution is expensive."

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Insurance Company

Computer Software Company

Manufacturing Company

Financial Services Firm

21%

Computer Software Company

12%

Outsourcing Company

10%

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	11

Questions from the Community

What do you like most about BigID?

I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...

What needs improvement with BigID?

One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur. I think the BigID team is aware of this and works on resolving iss...

What is your primary use case for BigID?

BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data within those systems, and identify sensitive information across various structur...

What is your experience regarding pricing and costs for ZoomInfo?

Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.

What needs improvement with ZoomInfo?

ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.

What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...

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Product Reports

Download BigID Next product report

BigID Next

January 2026

Download ZoomInfo product report

January 2026

Also Known As

No data available

RingLead

Overview

BigID Next offers advanced data discovery, classification, and governance tools, streamlining compliance with privacy laws while integrating seamlessly with Microsoft platforms.

BigID Next provides comprehensive data management through machine learning-enhanced capabilities, supporting data discovery and classification for both structured and unstructured data. By simplifying processes for GDPR and CCPA compliance, and facilitating data scanning and mapping across databases, it optimizes data management. Automation is central to its design, with solutions for DSAR requests, organizing data with security labels, and ensuring a holistic organizational data view. Improvements in navigation, bug fixes, and scan reliability remain essential, along with enhancing classifiers for broader region coverage.

What features does BigID Next offer?

User-Friendly Interface: Easily navigable for streamlined data operations.
Microsoft Integration: Seamless compatibility with Microsoft platforms.
Data Scanning Capabilities: Efficiently scans structured and unstructured data.
Data Classification and Discovery: Identifies and categorizes sensitive data.
Security Labels: Supports predefined and custom security labels.
Automation for PII Requests: Automates privacy request management.
Compliance Adherence: Aligns with GDPR and CCPA requirements.
Scheduling Scans: Facilitates planned data assessments.
Machine Learning: Enhances data mapping, auditing, and management.

What benefits should users look for?

Enhanced Compliance: Supports adherence to major privacy laws like GDPR and CCPA.
Data Mapping Efficiency: Improves data locating and classification.
Automation Features: Saves time with automated data request handling.
Comprehensive Integration: Works well with existing security tools.
Holistic Data View: Offers clear insights into data storage and use.

BigID Next is commonly implemented in industries needing robust data governance, such as finance and healthcare, where data privacy and compliance with regulations are critical. It aids in scanning and classifying extensive data volumes, helping businesses maintain regulatory compliance while managing data risks effectively.

BigID

ZoomInfo is a platform designed to get you in touch with the right people and companies.

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv