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Azul Zulu vs Sendbird comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zulu
Ranking in AI Customer Experience Personalization
24th
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
2
Ranking in other categories
Application Infrastructure (11th), AI Content Creation (11th)
Sendbird
Ranking in AI Customer Experience Personalization
2nd
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
13
Ranking in other categories
Help Desk Software (8th), Enterprise Social Software (5th), AI Customer Support (3rd)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zulu is 1.0%, down from 16.0% compared to the previous year. The mindshare of Sendbird is 1.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Sendbird1.9%
Azul Zulu1.0%
Other97.1%
AI Customer Experience Personalization
 

Featured Reviews

BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Standardized our Java estate and have reduced licensing costs while maintaining strong support
Azul Zulu's ability to allow us to standardize our Java estate on a single and well-supported platform stands out as one of its best features. This standardization simplifies our compliance audits and ensures all our applications receive timely security updates.Azul Zulu positively impacts our organization by providing a platform that allows us to standardize Java on a well-supported platform. Without the high cost associated with other proprietary vendors, Azul Zulu provides an excellent platform for running our applications.
Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Organized real-time customer chats have improved support efficiency and response handling
One thing I found unique about Sendbird is how smooth the real-time chat feels. It does not feel delayed or clunky. Conversations flow naturally, as though you are talking to someone in real time. If I could improve one thing, I would add more built-in analytics around conversations, such as clearer insights on response times, common issues, and agent performance. That would make it much easier to optimize support without relying on external tools. One improvement I see for Sendbird would be more flexibility in customizing the chat interface, especially around how conversations are displayed for agents. Sometimes, when handling multiple chats, having better layout controls or quick filters would make it much easier to stay organized. I also would appreciate more built-in analytics inside the platform itself, such as clearer breakdowns of response times, chat resolution rates, and common customer issues. Right now, you often need external tools to get that level of insights. Overall, it works very well, but those improvements would make the day-to-day support work much smoother and much more efficient.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've had no issues with stability."
"We achieved specific outcomes from using Azul Zulu by reducing our Java licensing and support costs by approximately 70% when compared to our previous Oracle contract."
"Features similar to WhatsApp, such as online and offline statuses, message reactions, and replies, add significant value."
"Sendbird has positively impacted my organization because we do not have to build custom chatbots with code, and we could do no-code deployment, which is simply straightforward."
"Sendbird is a very strong, reliable tool when it comes to real-time communications."
"The Sendbird developer portal provides each step, including methods, making it easy to implement."
"Sendbird is reliable and generally crash-free."
"Sendbird positively impacts my organization by reducing our time to create the chat module for the applications over the web and the Android and iOS mobile applications, allowing us to easily integrate this chat feature with less time."
"Sendbird provides many features for real-time messaging, such as receipt ID and typing indicators."
"The backend system was managed by Sendbird, eliminating the need for caching systems or local storage on user devices."
 

Cons

"Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints."
"It needs a better update daemon. At this time the process is manual and could be an issue on multiple desktop deployments."
"To improve Sendbird, it could provide features such as those in WhatsApp, including allowing users to share their current location and live location, and enabling users to keep and share their current status with others."
"At times, there are unexpected behaviors where the documentation suggests something different from how the SDK actually behaves, requiring us to create workarounds."
"For Sendbird to be improved, I would say creating more multi-platform SDKs is essential."
"One area that could be improved is the handling and visibility of unread message counts."
"Their teams could be better in sync, as I had a very bad bug wherein all three SDKs had a problematic initialization order that required a bug fix version to be released after 17 email exchanges to finally get them to agree that the fault was on their side, which was pretty painful."
"Sendbird can be improved by looking into the app ID and improvements on a daily basis."
"Impersonating a user or using a template user to send messages for development purposes would be very useful."
"If I could improve one thing, I would add more built-in analytics around conversations, such as clearer insights on response times, common issues, and agent performance."
 

Pricing and Cost Advice

Information not available
"There is a starter plan for $399 per month, and a pro plan for $799 dollars."
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Top Industries

By visitors reading reviews
Financial Services Firm
29%
Construction Company
13%
Manufacturing Company
11%
Retailer
8%
Construction Company
22%
Manufacturing Company
14%
Comms Service Provider
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise3
 

Questions from the Community

What needs improvement with Azul Zulu?
Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints. The other core J...
What is your primary use case for Azul Zulu?
Azul Zulu serves as our primary Java runtime, providing a stable, 100% open-source, and certified solution for our production microservices. We utilize it to ensure cross-platform compatibility acr...
What advice do you have for others considering Azul Zulu?
My advice for others looking into using Azul Zulu is to perform a pilot migration with one non-critical application first. You will likely find that it is truly a drop-in replacement, which will gi...
What is your experience regarding pricing and costs for Sendbird?
Compared to other chat providers, Sendbird is not that expensive to integrate and this cost is very low.
What needs improvement with Sendbird?
To improve Sendbird, it could provide features such as those in WhatsApp, including allowing users to share their current location and live location, and enabling users to keep and share their curr...
What is your primary use case for Sendbird?
My main use case for Sendbird is chat with one-to-one persons or group chat, and with other features like audio calling and video calling. For the users we have onboarded in our applications, we ha...
 

Comparisons

 

Also Known As

No data available
Sendbird Calls, Sendbird Desk
 

Overview

 

Sample Customers

Microsoft, Kyocera, OKI, Alcatel-Lucent Enterprise, Voya Financial
Information Not Available
Find out what your peers are saying about Azul Zulu vs. Sendbird and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.