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Sendbird vs ServiceNow comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Users experience cost and time savings with Automation Anywhere, noting reduced errors and improved processes within 6-18 months.
Sentiment score
5.3
Sendbird improved ROI by streamlining communication, enhancing engagement, increasing user retention, reducing costs, and boosting customer satisfaction.
Sentiment score
6.3
ServiceNow boosts ROI through efficiency, automation, and workflow improvements, often delivering financial benefits within months.
In terms of cost, we participated in projects achieving two to three million dollars in annual savings.
Software Developer at Boston Scientific
As a return on investment, we have achieved a 250% ROI in six to nine months, and sometimes it increases up to 380% percent.
Software Engineer Intern at a university with 11-50 employees
Automation Anywhere has helped us save money.
RPA Solution Architect at a computer software company with 51-200 employees
The main return was not something of direct cost tracking on my own side, but more on the time saved, the faster response, and the reduced pressure on agents.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
I have seen a return on investment because I was the only person needed to deploy it instead of four people coding for the implementation.
Support Engineer at a tech vendor with 5,001-10,000 employees
I have seen a return on investment, as the general sense was that if it made our app users feel more like a community and the app engagement increases, the whole business gets a boost, which matters a lot even if it is difficult to directly quantify into a number.
Vice President, Technology (Mobile Architecture & Platform Lead) at Playfora
Thanks to ServiceNow's end-to-end automation, we save five to ten days of cycle time for each invoice.
Application Development Associate & Manager at a tech vendor with 10,001+ employees
They have removed the costs associated with on-prem infrastructure, including data center costs, power costs, and physical server costs.
General Manager at sPerception IT
You should invest in ServiceNow only if you're looking at a long-term strategy and your requirements are very, very clear.
Senior Business Manager at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
7.0
Automation Anywhere's customer service is praised for responsiveness and knowledge, though some users report delays and communication gaps.
Sentiment score
5.5
Sendbird support is responsive and helpful, though complex issues may require faster responses; community forums enhance user experience.
Sentiment score
7.0
ServiceNow offers quick, effective customer service with knowledgeable support, though complex tasks may need third-party assistance.
Whenever we need help, we can reach out to them, and they help us out.
Software Developer at Boston Scientific
We also have dedicated account managers and technical experts to solve our problems related to Automation Anywhere.
Software Engineer Intern at a university with 11-50 employees
We just have to raise a ticket, after which we receive a call, email, or ping from the Automation Anywhere team.
Solution architect at Boston Scientific
The resolution to some problems that involved multiple SDKs came in a little later and required a lot of effort from my end to get the solution out.
Vice President, Technology (Mobile Architecture & Platform Lead) at Playfora
Users can raise tickets for platform issues, workflow errors, integrations, or production incidents through ServiceNow's support portal.
Cloud Administrator at a tech vendor with 10,001+ employees
The support is exemplary and deserves a perfect rating.
Team Lead at a tech vendor with 10,001+ employees
Obtaining support for maintenance is the current challenge because they don't have a presence in the local market.
General Manager at sPerception IT
 

Scalability Issues

Sentiment score
7.4
Automation Anywhere efficiently scales from small projects to complex processes with flexible architecture and seamless cloud-based growth.
Sentiment score
6.4
Sendbird effectively manages high traffic and large user groups, though some users find scalability and documentation challenging.
Sentiment score
7.4
ServiceNow offers user-friendly scalability, effective integration, and flexibility, ideal for large operations but slightly challenging for small businesses.
As we are using Microsoft Copilot for our AI agents, I look forward to integrating it with Automation Anywhere and its solutions, seeing it as a beneficial partnership as Automation progresses toward AI as the main solution.
Sr. Manager, Finance Transformation at Amkor Technology, Inc.
The centralized control room allows us to orchestrate and manage bots seamlessly.
Associate Leadership Team at a financial services firm with 10,001+ employees
I can scale it in terms of hundreds of bots and configure hundreds of parallel robots easily.
Director at a computer software company with 51-200 employees
It has very good connection management which helps a large number of concurrent users to connect and use the chatbot and also helps to maintain traffic spikes.
Support Engineer at a tech vendor with 5,001-10,000 employees
Chats still came in real time, and agents could manage multiple conversations without the system slowing down.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
The scalability is quite effective.
Junior Software Developer at Weavers Web Solutions Private Limited
There are no limitations or performance issues with ServiceNow; it is cloud-based, so it is highly scalable and performs well.
General Manager at sPerception IT
It is capable of vertical scaling with no issues.
Team Lead at a tech vendor with 10,001+ employees
ServiceNow's scalability is very good as it can be deployed in each environment.
Workload Automation at nab
 

Stability Issues

Sentiment score
7.0
Automation Anywhere is largely stable and reliable, though infrastructure dependencies and updates can cause occasional temporary instability.
Sentiment score
6.7
Sendbird is stable with minor issues like non-chronological chats, reliable messaging, chatbot accuracy, and rare session or latency problems.
Sentiment score
7.7
ServiceNow is praised for its dependable performance, excellent uptime, and effective support, despite occasional minor issues.
With the latest applications, there are no significant issues like freezing or crashing.
Senior RPA Team Leader at a tech services company with 11-50 employees
From a stability and reliability perspective, we can remain confident that the product performs as an enterprise solution and meets expected standards.
Director Automation CEO at a financial services firm with 10,001+ employees
If you have good best practices, reusable code, an effective framework, and a solid development methodology, bots can be very stable.
Intelligent Automation Engineering Manager at a financial services firm with 5,001-10,000 employees
Conversations loaded properly, messages delivered in real time, and the system generally stayed responsive even when chat volumes increased significantly.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
The chatbot availability is approximately 99% and even if some services are down, it does not affect the chatbot availability.
Support Engineer at a tech vendor with 5,001-10,000 employees
Sendbird works well overall, the stability is sometimes affected by chat lists being randomly ordered rather than in chronological order.
Junior Software Developer at Weavers Web Solutions Private Limited
It is a reliable cloud platform with good uptime and workflow performance, supporting business-critical processes effectively when configured properly.
Cloud Administrator at a tech vendor with 10,001+ employees
It is cloud-based, so it is highly scalable and performs well.
General Manager at sPerception IT
I haven't faced any issues with stability; I've rarely seen any downtime.
Solution Engineer - Digital Platform | Mobile at British American Tobacco
 

Room For Improvement

Users seek improved integration, documentation, and performance while addressing costs, UI complexity, and feature enhancements in Automation Anywhere.
Sendbird faces challenges in documentation, SDK stability, connection delays, pricing, and seeks improvements in analytics, support, and multimedia features.
ServiceNow faces challenges with pricing, user interface complexity, customization, licensing, support, notifications, and mobile accessibility for smaller organizations.
It is better to write a Python script instead of using Automation Anywhere's package when dealing with Excel because it is buggy and tends to break.
Low Code Developer at a manufacturing company with 10,001+ employees
Making the product more lightweight by reducing its dependency on infrastructure could greatly help in the long run.
Software Developer at Boston Scientific
It would be beneficial if the platform provided options for power developers to integrate seamlessly with languages like Java or C#, allowing them to write their own scripts and code.
Infrastructure Lead at a tech vendor with 10,001+ employees
With AI-driven development happening, I would say include more AI-driven development or include more options on different libraries and languages.
Software Engineer at a financial services firm with 51-200 employees
The documentation for integrating with the Flutter framework is lacking detailed information.
Junior Software Developer at Weavers Web Solutions Private Limited
Integrating the ChatGPT model or cloud model would be beneficial.
Support Engineer at a tech vendor with 5,001-10,000 employees
It makes no sense in my opinion, and they should offer the team at the front to help customize the product to fit each company's needs, as every company has different demands and forms of submitting a request that need adjustment over time.
Manager of Security Engineering & Architecture at a outsourcing company with 5,001-10,000 employees
My priority points for improvement are the UI glitches and modern AI technology integrations for faster incident management.
Senior Consultant at a consultancy with 10,001+ employees
There is a need for bug or error tracking in ServiceNow.
Team Lead at a tech vendor with 10,001+ employees
 

Setup Cost

Automation Anywhere offers flexible pricing from $50,000 to $200,000 with cost-effective options for diverse deployment needs.
Sendbird is perceived as costly with limited trial options, influencing users to consider competitor services due to high expenses.
ServiceNow's pricing is high but justified by enterprise features, with complex licensing requiring negotiation, yet offering scalability.
It is more cost-efficient compared to all other RPA platforms.
AI/Robotics Process Automation Specialist at Bell
Automation Anywhere costs are aligned with UiPath and Blue Prism, which are also expensive.
Developer at a consultancy with 10,001+ employees
It is not cheap, with costs ranging between 700 to 800 dollars per month.
Director, Co-Founder & CEO at HEDEHI Solutions Pvt. Ltd.
overall it is an expensive product as compared to other peers
Vice President, Technology (Mobile Architecture & Platform Lead) at Playfora
The subscription cost is quite high, which prevents us from subscribing before the project completion and user testing.
Junior Software Developer at Weavers Web Solutions Private Limited
ServiceNow's pricing can be justified if more functionality is required.
Service Now Developer at Bangmetric services pvt ltd
ServiceNow does come with a price.
Associate Vice President at Wissen infotech
ServiceNow PPM product to a competitive product like Jira, which is an Atlassian product, they were offering better functionalities at one-tenth of the price.
Senior Business Manager at a tech vendor with 10,001+ employees
 

Valuable Features

Automation Anywhere offers user-friendly automation with drag-and-drop features, enhancing productivity and efficiency without extensive coding.
Sendbird offers scalable API-based messaging with real-time communication, chat management, and integrations to enhance user engagement and support efficiency.
ServiceNow excels in customization, integration, and accessibility, enhancing efficiency with intuitive interfaces and robust management and automation features.
I can set it up to provide users with a form to fill in all required information, and then the bot operates based on those specifications.
Low Code Developer at a manufacturing company with 10,001+ employees
For example, the email module has been enhanced over the years to support all the latest authentication technologies. That is very important as we move away from username and password and embrace multi-factor authentication.
Automation Manager at a manufacturing company with 1,001-5,000 employees
Automation Anywhere has undergone drastic changes over the past five years, transitioning from version 10 to A360, including desktop-based and cloud-based options.
Solution architect at Boston Scientific
Features similar to WhatsApp, such as online and offline statuses, message reactions, and replies, add significant value.
Junior Software Developer at Weavers Web Solutions Private Limited
On average, I save two weeks per project compared to building custom chatbots.
Support Engineer at a tech vendor with 5,001-10,000 employees
Having the full history in one place makes a very big difference because agents can quickly understand what has already happened and continue helping customers without making them repeat themselves.
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
ServiceNow provides a wide range of functionality, covering all the necessary modules, unlike Jira which is primarily for IT.
Service Now Developer at Bangmetric services pvt ltd
Automation capabilities are impressive, bolstered by a vast repository of out-of-the-box connectors and plugins that facilitate integration with various applications worldwide.
Security Architect at وزارة الثقافة Ministry of Culture
The features of ServiceNow that I find most valuable include its ability to easily access ticket details if you know the ticket number, monitor the timeline of when the ticket was created, and see the current status.
IT infra Admin at synu
 

Categories and Ranking

Automation Anywhere
Sponsored
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
641
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (1st), AI Legal & Compliance (1st), AI Finance & Accounting (1st), AI Procurement & Supply Chain (1st)
Sendbird
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
11
Ranking in other categories
Help Desk Software (10th), Enterprise Social Software (6th), AI Customer Experience Personalization (3rd), AI Customer Support (5th)
ServiceNow
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
231
Ranking in other categories
Help Desk Software (1st), IT Asset Management (1st), IT Service Management (ITSM) (1st), Rapid Application Development Software (2nd), No-Code Development Platforms (1st)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Shadrach Godwish Chukwu - PeerSpot reviewer
SDR and Workflow Automation Specialist at a tech services company with 11-50 employees
Organized real-time customer chats have improved support efficiency and response handling
One thing I found unique about Sendbird is how smooth the real-time chat feels. It does not feel delayed or clunky. Conversations flow naturally, as though you are talking to someone in real time. If I could improve one thing, I would add more built-in analytics around conversations, such as clearer insights on response times, common issues, and agent performance. That would make it much easier to optimize support without relying on external tools. One improvement I see for Sendbird would be more flexibility in customizing the chat interface, especially around how conversations are displayed for agents. Sometimes, when handling multiple chats, having better layout controls or quick filters would make it much easier to stay organized. I also would appreciate more built-in analytics inside the platform itself, such as clearer breakdowns of response times, chat resolution rates, and common customer issues. Right now, you often need external tools to get that level of insights. Overall, it works very well, but those improvements would make the day-to-day support work much smoother and much more efficient.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Structured workflows have improved SLA compliance and now support prioritized incident handling
I think the licensing and pricing of ServiceNow is quite expensive compared to other tools. For large organizations, it is acceptable, but specifically for small and medium organizations to track incidents or change requests, ServiceNow is quite expensive. Sometimes performance can be slow when workflows and integrations are configured for complex tasks. For advanced customizations or advanced features which we rarely use, the documentation is not up to standard. The documentation needs to be improved for advanced customization features. However, the platform is stable overall and the features are quite good. The user experience and performance concerns I mentioned are areas I want to be improved. When many workflows and interactions are configured, performance is slow. For the features it is providing, it is quite expensive. If these performance features are improved, we can easily pay that price and get the return on investment.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
12%
Manufacturing Company
11%
Computer Software Company
7%
Construction Company
22%
Manufacturing Company
17%
Financial Services Firm
7%
Media Company
6%
Financial Services Firm
12%
Manufacturing Company
10%
Government
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business154
Midsize Enterprise82
Large Enterprise536
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise3
By reviewers
Company SizeCount
Small Business57
Midsize Enterprise35
Large Enterprise179
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your experience regarding pricing and costs for Sendbird?
Testing Sendbird is challenging due to the trial limitations of only one hundred users. The subscription cost is quit...
What needs improvement with Sendbird?
One thing I found unique about Sendbird is how smooth the real-time chat feels. It does not feel delayed or clunky. C...
What is your primary use case for Sendbird?
I have been using Sendbird for approximately two years. I have been using Sendbird mainly for customer communication ...
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into t...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ...
What is your experience regarding pricing and costs for ServiceNow?
ServiceNow operates on a subscription-based pricing model with custom pricing based on modules, users, and business r...
 

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
Sendbird Calls, Sendbird Desk
No data available
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Information Not Available
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about Sendbird vs. ServiceNow and other solutions. Updated: June 2026.
902,495 professionals have used our research since 2012.