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Automic Automation vs ServiceNow Now Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.0
Automic Automation boosts efficiency by automating workflows, reducing human interaction, cutting costs, and improving compliance and task alignment.
Sentiment score
6.2
Large enterprises benefit from ServiceNow's platform ROI, while smaller companies may struggle to justify the cost without full use.
Automic Automation has helped reduce workload failure rates by fifty percent.
System Administrator at a financial services firm with 1,001-5,000 employees
 

Customer Service

Sentiment score
7.2
Automic Automation's support is knowledgeable but inconsistent; transition to Broadcom affected availability, despite positive user feedback on improvements.
Sentiment score
7.2
ServiceNow Now Platform offers effective, knowledgeable support, praised for expertise, though sometimes varies with regional availability and support level.
They react quickly when it is urgent.
System Administrator at a government with 10,001+ employees
They are highly knowledgeable in their product area and very easy to work with.
Sr Technical Services Engineer at a tech company with 10,001+ employees
If you put the tickets in for which you need help right away, they get back to you right away.
Technical Consultant at a energy/utilities company with 1,001-5,000 employees
They generally know what they are talking about.
Associate director at Accenture
 

Scalability Issues

Sentiment score
7.2
Automic Automation excels in scalability, efficiently managing diverse workloads and environments, with high user satisfaction in performance and flexibility.
Sentiment score
7.8
ServiceNow Now Platform is scalable, customizable, and adaptable, supporting thousands of users with effective integration and minimal performance issues.
We have small clients running a thousand tasks per day and big enterprises running one million or two million tasks per day.
Senior Consultant at Tricise
The solution effectively supports our existing user base and is equipped to scale further.
System Administrator at a financial services firm with 1,001-5,000 employees
It does not perform real-time scalability in our environment, but because of the way we have built it, it can scale well past any thresholds with no issues.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Users can build and modify the platform according to their needs.
Associate Director at KPMG India
It is easily scalable and very powerful in this direction.
Product Owner at a computer software company with 51-200 employees
 

Stability Issues

Sentiment score
7.9
Automic Automation provides reliable stability with minimal disruptions, high user ratings, and quick resolution of issues in well-tuned environments.
Sentiment score
8.1
ServiceNow Now Platform is praised for stability, impressive uptime, AI automation performance, and reliable cloud support with integration assistance.
The stability of the solution is excellent.
Senior Manufacturing Engineer at Performance Technologies
In a well-tuned environment, it runs very smoothly.
Sr Technical Services Engineer at a tech company with 10,001+ employees
So far, I have not encountered any issues related to instability such as lagging, crashing, or downtime.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
I haven't had any situations where it would be unavailable for our calls, so I don't have complaints there.
Product Owner at a computer software company with 51-200 employees
ServiceNow Now Platform has improved it since then.
Assistant Manager at Wipro Limited
 

Room For Improvement

Users seek improved reporting, stability, UI, compatibility, and documentation in Automic Automation, citing complexity and integration challenges.
ServiceNow's platform needs enhancements in licensing, UI, mobile capabilities, integration, automation, customization, and pricing to improve user experience.
It does not work as well for activities that require real-time input/output, but it works very well for batch, ETL, or similar cases.
Sr Technical Services Engineer at a tech company with 10,001+ employees
Pricing is a major issue for some clients due to changes in Broadcom's pricing model, causing some to seek alternative solutions.
Senior IT specialist at a tech services company with 51-200 employees
A feature that provides a dependency chart or tree diagram would be very helpful.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
Historical data isn't as easily available as expected and it requires buying additional licenses for more features.
Senior IT consultant at a tech services company with 11-50 employees
It lacks support for rollbacks in case of complex customer processes.
Associate Director at KPMG India
The user interface could be modernized and made more attractive for users.
Product Owner at a computer software company with 51-200 employees
 

Setup Cost

Automic Automation's pricing flexibility is praised, yet Broadcom's licensing model and rising costs prompt consideration of alternatives.
ServiceNow's pricing is high but justified by functionality, with costs varying by user count, modules, and features used.
Broadcom decided to change the way of licensing by moving to the number of jobs runs and then they say that clients have to pay three million because they run one million jobs per day.
Senior IT specialist at a tech services company with 51-200 employees
Due to the increased pricing, some of them are thinking of reducing tasks in Automic to have fewer executions.
Senior Consultant at Tricise
The pricing has been increasing significantly over the years, raising operational costs instead of reducing them.
Oracle Utilities Admin at a energy/utilities company with 201-500 employees
ServiceNow Now Platform is an expensive product.
Senior IT consultant at a tech services company with 11-50 employees
ServiceNow Now Platform falls within the more expensive tier of a product.
Product Owner at a computer software company with 51-200 employees
 

Valuable Features

Automic Automation offers a user-friendly interface, cross-platform integration, robust scalability, and flexible workflow automation with real-time notifications.
ServiceNow Now Platform excels in reliability, automation, and integration, offering robust incident management and user-friendly, scalable solutions.
A standout feature is the comprehensive versioning, allowing easy rollback to previous states.
Senior Manufacturing Engineer at Performance Technologies
Designing workflows is made easier by the graphical user interface, simplifying complex tasks.
Senior Workload Automation Consultant at a computer software company with 11-50 employees
It supports high availability by operating multiple servers concurrently, which means users do not experience outages or the need to log in again, even if some servers are updated.
System Administrator at a financial services firm with 1,001-5,000 employees
The most valuable features are the ease of use, stability, and the ability to change or upgrade seamlessly.
Senior IT consultant at a tech services company with 11-50 employees
The text-to-code feature is particularly useful for turning natural language instructions into recognizable code on the ServiceNow platform, aiding both implementation teams and customers.
Associate Director at KPMG India
It is extremely powerful and very much customizable, which allows for quick building of solutions around it.
Product Owner at a computer software company with 51-200 employees
 

Categories and Ranking

Automic Automation
Ranking in Business Orchestration and Automation Technologies
9th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
104
Ranking in other categories
Workload Automation (2nd)
ServiceNow Now Platform
Ranking in Business Orchestration and Automation Technologies
14th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Rapid Application Development Software (14th), Low-Code Development Platforms (9th), No-Code Development Platforms (4th)
 

Mindshare comparison

As of January 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automic Automation is 0.3%, up from 0.0% compared to the previous year. The mindshare of ServiceNow Now Platform is 1.7%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Orchestration and Automation Technologies Market Share Distribution
ProductMarket Share (%)
Automic Automation0.3%
ServiceNow Now Platform1.7%
Other98.0%
Business Orchestration and Automation Technologies
 

Featured Reviews

Peter Grundler - PeerSpot reviewer
Senior Consultant at Tricise
Helps to move away from manual tasks and offers wide platform support and web-based interface
Customers want to move away from manual monitoring and checking processes. Automating these processes helps in time-saving and reduces human error. When you automate business processes, it reduces mistakes. It eliminates the risk of manual errors such as typos. There is a 20% to 30% reduction in human error. It fulfills all the needs when it comes to visibility and control across various operating platforms. It is the perfect product for managing processes that span multiple operating platforms. Automic Automation has the widest platform support compared to other products, such as Control-M, Tivoli from IBM, or Stonebranch. It definitely helps with compliance processes. We have had a lot of customers for two years with a focus on compliance, and it works. They were successful. Due to the fact that our customers can automate a lot of things, it reduces operating costs. It is hard to give a number because the savings are different for each customer. If a customer never had any automation, there could be about 80% savings after implementing Automic Automation, whereas for a customer who already has automated tasks, the difference will be less by adding Automic Automation. They might see 5% to 10% more savings. Automic Automation helps improve our ability to meet SLAs. In the recent versions, SLA management has been integrated, which previously was an external component. Because a lot of customers used it and asked Broadcom to implement SLA management into the workload engine, Broadcom included it. We see more and more customers running their SLA management via the Automic Automation product.
Mayur Patil - PeerSpot reviewer
Assistant Manager at Wipro Limited
Has supported day-to-day operations through reporting, ticketing, and automation features
I am still using ServiceNow Now Platform. I have worked with Qualys in one of my customers, but not much. I wanted to know whether there is any module of Rubrik in ServiceNow Now Platform. I am an end user and do not work with the solution provided for ServiceNow Now Platform separately. I work with ServiceNow Now Platform. I have not worked with app development capabilities. Regarding the integration capability of ServiceNow Now Platform, I can say it is compatible with most of the technologies for my connectivity with other systems. I cannot comment on analytics insights, as I have not worked on it, so I cannot say it improved my service efficiency. I do not remember if I have worked with something different for the same purpose. My overall rating for this review is eight out of ten.
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
16%
Computer Software Company
10%
Insurance Company
8%
Financial Services Firm
14%
Government
10%
Manufacturing Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise67
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise3
Large Enterprise34
 

Questions from the Community

What is your experience regarding pricing and costs for Automic Workload Automation?
The pricing was client-wise, but they are changing it to execution-wise pricing. So, we are in negotiation.
What needs improvement with Automic Workload Automation?
Automic Automation has some disadvantages; it is more simplified, and sometimes it can be complicated. The technical support by Automic, provided by Broadcom, is good with the same blocking support.
What is your primary use case for Automic Workload Automation?
I have been dealing with Automic Automation for probably around ten years. I have been both a partner with Automic, with Broadcom and with Autosys.
What do you like most about ServiceNow Now Platform?
The integration with other tools is pretty good.
What needs improvement with ServiceNow Now Platform?
I do see some negative sides and room for improvement. I think there may be some integration with AI and a smart way of reporting, reporting mechanisms, and automation mechanisms on the inputs from...
 

Also Known As

Automic Dollar Universe
No data available
 

Overview

 

Sample Customers

ING, Adidas, 84.51, ESB
experian, beachbody, health partners
Find out what your peers are saying about Automic Automation vs. ServiceNow Now Platform and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.