Amazon Pinpoint vs Teradata comparison

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Amazon Pinpoint

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Executive SummaryUpdated on Jan 4, 2026

Teradata and Amazon Pinpoint operate in data management and customer engagement, respectively. Amazon Pinpoint has a distinct advantage in customer engagement capabilities, whereas Teradata leads in data analytics.

Features: Teradata provides comprehensive data warehousing, advanced analytics, and robust integration ideal for complex data scenarios. Amazon Pinpoint focuses on user engagement with campaign management, personalized messaging, and intuitive interaction.

Ease of Deployment and Customer Service: Teradata offers scalable architecture with robust support for enterprise-level deployments, which may require more setup time. Amazon Pinpoint supports simpler deployment via intuitive APIs, allowing quick customer engagement campaigns.

Pricing and ROI: Teradata involves higher initial investments offering long-term ROI in data-focused strategies. Amazon Pinpoint has cost-effective pricing suited for campaign-based operations, providing faster perceived ROI in user engagement.

To learn more, read our detailed Amazon Pinpoint vs. Teradata Report (Updated: February 2026).

Amazon Pinpoint vs. Teradata

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Pinpoint

Ranking in Marketing Management

9th

Average Rating

7.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Teradata

Ranking in Marketing Management

5th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Customer Experience Management (6th), Backup and Recovery (17th), Data Integration (14th), Relational Databases Tools (6th), Data Warehouse (3rd), BI (Business Intelligence) Tools (9th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (6th)

Mindshare comparison

As of February 2026, in the Marketing Management category, the mindshare of Amazon Pinpoint is 2.4%, down from 3.5% compared to the previous year. The mindshare of Teradata is 2.6%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Teradata	2.6%
Amazon Pinpoint	2.4%
Other	95.0%

Marketing Management

Featured Reviews

Ajay Vashishtha

Senior Consultant at a tech vendor with 10,001+ employees

Helps to manage outbound campaigns such as automated outgoing calls to end users

In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. Amazon Pinpoint's reporting could be improved by providing more detailed insights into call activities. For example, users should be able to see metrics such as the number of end users called, the number of pending calls, and the outcomes of those calls (e.g., successful connections and unanswered calls). Additionally, users should be able to access this information through a dashboard or download reports directly from the platform. The tool's segmentation feature is good. However, there is room for improvement, particularly in updating dynamic segments. Performance is key. If customers or companies using Amazon Pinpoint don't see its effectiveness in reaching their audience, they won't invest in it.

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David Durand Velásquez

Engineers at a consultancy with 11-50 employees

Delivers consistent performance and enables advanced analytics across complex data environments

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Journey Orchestrator helps create personalized campaigns based on customers."

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

"Improved performance of ETL procedures, reporting."

"It has given our business the ability to gain insights into the data and create data labs for analysis and PoCs."

"Teradata's MPP feature allowed the team to handle huge data sets on the scale of petabytes and perform analytics on those in near real-time when users queried for that data."

"The tool's most valuable feature is the warehousing model."

"Teradata solutions help organizations reduce IT, operations, and maintenance costs; enhance on-time delivery of products and services."

"It's stable and reliable."

"It has massive parallel processing ability to do large amounts of concurrent querying."

"The best features Teradata offers, in my experience, include fast performance during multi-parallel processing, very good scalability, support for linear scalability, and its suitability for handling large volumes of data; additionally, it facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company."

More Teradata pros

Cons

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

"Claiming a Pinpoint number should be more integrated with Amazon Connect."

"The limitation we encountered was related to speed, prompting us to increase our AWS cloud thresholds and benchmarks on the servers, adding more throughput."

"Data synchronization to the DR site."

"The scalability could be better. The on-premises solution is always more complicated to scale."

"An additional feature I would you like to see included in the next release, is that it needs to be more cloud-friendly."

"Teradata can improve the way it handles big data and unstructured data."

"The following could be better: licensing, architecture openness, integration with other tools."

"Teradata has a few AI models, but in data science, we need more flexibility."

"It would help to make scaling easier with a reduced cost. "

More Teradata cons

Pricing and Cost Advice

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."

"The product cost is high for what the client gets. There may be more cost-effective solutions for small and medium-sized organizations."

"Teradata used to be expensive, but they have been lowering their prices."

"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."

"I would advise others to look into migration and setup as a fixed price and incorporate a SaaS option for other Teradata services."

"The tool costs about 30,000 euros a month, while Azure Synapse SQL only costs 10,000."

"We had a lot of parties involved when purchasing from the AWS Marketplace. They are very flexible and aggressive in trying to close the deal. They are good at what they have to offer and listening to the customer. It's a two-way street."

"The price of Teradata is expensive. However, what they deliver they are outstanding. If you're looking for an inexpensive solution to run a database, this isn't your tool. It's the Ferrari of databases for data warehousing."

"The price needs to be more competitive as Hadoop, Redshift, Snowflake, etc are constantly making way into EDW space."

More Teradata pricing and cost advice

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

23%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

What do you like most about Amazon Pinpoint?

From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions...

What is your experience regarding pricing and costs for Amazon Pinpoint?

I rated the pricing as five out of ten. Pinpoint is moderately fairly priced yet slightly higher than expected. Users must carefully evaluate pricing options and carrier limitations in their countr...

What needs improvement with Amazon Pinpoint?

Claiming a Pinpoint number should be more integrated with Amazon Connect. A phone number claimed from Pinpoint should be compatible with Amazon Connect. Enhancing the experience of contact centers ...

Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

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Product Reports

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Marketing Management

January 2026

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January 2026

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world.

Amazon Web Services (AWS)

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

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