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Amazon Pinpoint vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on May 21, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Pinpoint
Ranking in Marketing Management
9th
Average Rating
7.0
Reviews Sentiment
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Management
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of July 2025, in the Marketing Management category, the mindshare of Amazon Pinpoint is 2.7%, down from 4.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.4%, down from 16.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management
 

Featured Reviews

Ajay Vashishtha - PeerSpot reviewer
Helps to manage outbound campaigns such as automated outgoing calls to end users
In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved. Amazon Pinpoint's reporting could be improved by providing more detailed insights into call activities. For example, users should be able to see metrics such as the number of end users called, the number of pending calls, and the outcomes of those calls (e.g., successful connections and unanswered calls). Additionally, users should be able to access this information through a dashboard or download reports directly from the platform. The tool's segmentation feature is good. However, there is room for improvement, particularly in updating dynamic segments. Performance is key. If customers or companies using Amazon Pinpoint don't see its effectiveness in reaching their audience, they won't invest in it.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Journey Orchestrator helps create personalized campaigns based on customers."
"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
"We use this solution for reporting, pipeline generation, and forecasting."
"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."
"It is very easy to use from a marketing standpoint."
"The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."
"Salesforce allows for the integration of different data sources."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
 

Cons

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
"Claiming a Pinpoint number should be more integrated with Amazon Connect."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The technicality of the solution can be streamlined."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"User management could be better."
 

Pricing and Cost Advice

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"Licensing fees are paid on a yearly basis."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"This is a low cost solution suited to larger organizations."
"The licensing cost for the solution is on a yearly basis."
"The solution is a bit expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"My company pays to use this solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
15%
Healthcare Company
10%
Performing Arts
5%
Educational Organization
28%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Amazon Pinpoint?
From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions...
What is your experience regarding pricing and costs for Amazon Pinpoint?
I rated the pricing as five out of ten. Pinpoint is moderately fairly priced yet slightly higher than expected. Users must carefully evaluate pricing options and carrier limitations in their countr...
What needs improvement with Amazon Pinpoint?
Claiming a Pinpoint number should be more integrated with Amazon Connect. A phone number claimed from Pinpoint should be compatible with Amazon Connect. Enhancing the experience of contact centers ...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Amazon Pinpoint vs. Salesforce Marketing Cloud and other solutions. Updated: June 2025.
859,957 professionals have used our research since 2012.