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Amazon Connect vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Experience Personalization
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (2nd), AI Customer Support (1st)
Reltio Cloud
Ranking in AI Customer Experience Personalization
18th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Cloud Master Data Management (MDM) (4th), AI Data Analysis (13th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 1.5%, down from 10.8% compared to the previous year. The mindshare of Reltio Cloud is 0.7%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amazon Connect1.5%
Reltio Cloud0.7%
Other97.8%
AI Customer Experience Personalization
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
reviewer2826747 - PeerSpot reviewer
Data Domain Lead at a government with 10,001+ employees
Unified data has created trusted golden records but complex AI matching still needs clearer control
Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon recently launched a new service within Amazon Connect called Workforce Management (WFM). Only a few companies like NICE and Genesys offer comparable WFM solutions. Amazon Connect's WFM features are robust, allowing for agent scheduling, tracking their status (on call, on leave, on break, etc.)."
"It integrates with major tools like Amazon Polly for text-to-speech and third-party services like Twilio and Cisco-based dialers."
"What I appreciate best about Amazon Connect is its simplicity; you can easily set up a contact center solution within a couple of hours, which is extremely beneficial."
"The best thing about Amazon Connect is that it has everything we need in one place. With other products, we might have to get different tools for different jobs, like recording calls. However, with the tool, it's all there together. Plus, it's cheaper than other options."
"The most helpful feature of Amazon Connect is Lex Bot, which is an inbuilt AI chatbot; it is very easy to develop a chatbot and the voice bot solution on Amazon Connect."
"There is no technical experience needed to build it. It's easy for beginners to understand and use."
"What I like most is how well it integrates with other AWS services, the ease of implementation, and the robust partner network that supports it."
"The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient."
"It is very easy to learn. The"
"Reltio Cloud has introduced a single source of truth, a solution to issues caused by teams sharing data via email and losing track of the latest updates, and as a result, up to 97-78% of operations now have a clearer view, allowing us to focus more on enhancing our operations rather than rectifying data discrepancies, thus productivity has surged, leading to significant cost reductions, with my estimate being over a million dollars in savings within the last few months, enabling faster decision-making and real-time data access without the need for manual compilation."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"Its user interface is different from that of other MDM solutions like Informatica"
"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."
"The solution saves 30% to 40% of our time."
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"It is a scalable product, and the scalability is good. We can configure users."
 

Cons

"Amazon Connect should have a solution for customers who have heavily invested in previous CCaaS solutions; a proper roadmap could make it easier for customers to migrate over the platform."
"Amazon Connect should enhance its native agent desktop. Intuitive UI should be present for the agent desktop. Currently, it forces users to rely on third-party CRM integrations. Predominantly, there is no support for full-fledged customization for the native agent desktop. More customization options for the native desktop would be beneficial."
"Support for Amazon Connect is adequate. I won't say it's exceptional about the support, but you can get assistance whenever it is needed."
"For a company with technical resources, it's a great tool. But for someone who wants a pre-packaged solution where everything is ready to use with some customization, it's a little more challenging."
"Amazon recently released a new feature called 'Customer Profiles.' It's intended to be similar to Salesforce. However, feature-wise, it isn't equivalent to Salesforce yet."
"However, the key thing lacking is the scope of out-of-the-box reporting capabilities, though overall it is very good."
"I would like to see a cold transfer capability instead of only offering a warm transfer."
"The scalability needs improvement."
"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."
"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."
"The deployment is difficult."
"The solution's UI could be enhanced, and its record filtering could be expanded."
"What could be improved about Reltio Cloud was minimal."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"There are many issues. For example, sometimes, errors related to tokenization occur while creating a match rule."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
 

Pricing and Cost Advice

"I rate the tool's pricing an eight out of ten."
"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."
"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."
"The solution is neither very expensive nor very cheap."
"The pricing of the Amazon is reasonable compared to other cloud providers."
"The tool's licensing model is pay-as-you-go."
"I would rate the pricing a nine out of ten, with ten being the most affordable."
"The tool is cheaper than on-premise contact centers."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
12%
Manufacturing Company
12%
Computer Software Company
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise13
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and underst...
What needs improvement with Reltio Cloud?
In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...
What is your primary use case for Reltio Cloud?
I use Reltio Cloud for customer data management, specifically for C-MDM purposes.
What advice do you have for others considering Reltio Cloud?
Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...
 

Also Known As

AWS Connect
No data available
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about Amazon Connect vs. Reltio Cloud and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.