Amazon Connect vs Reltio Cloud comparison

Amazon Web Services (AWS) and Reltio are both solutions in the AI Customer Experience Personalization category. Amazon Web Services (AWS) is ranked #1 with an average rating of 8.4, while Reltio is ranked #11 with an average rating of 8.6. Amazon Web Services (AWS) holds a 3.2% mindshare in ACEP, compared to Reltio’s 0.2% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Reltio users who would recommend it.

Amazon Connect

Read 25 Amazon Connect reviews

3,239 Views
453 Comparison Views

100% willing to recommend

Reltio Cloud

Read 14 Reltio Cloud reviews

2,462 Views
25 Comparison Views

100% willing to recommend

Amazon Connect

Reltio Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon Connect and Reltio Cloud based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon Connect vs. Reltio Cloud Report (Updated: February 2026).

Buyer's Guide

Amazon Connect vs. Reltio Cloud

February 2026

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Helped 885,311 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Connect

Ranking in AI Customer Experience Personalization

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st), AI Customer Support (1st)

Reltio Cloud

Ranking in AI Customer Experience Personalization

11th

Average Rating

8.4

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

Cloud Master Data Management (MDM) (2nd), AI Data Analysis (4th)

Mindshare comparison

As of March 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 3.2%, down from 4.6% compared to the previous year. The mindshare of Reltio Cloud is 0.2%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Amazon Connect	3.2%
Reltio Cloud	0.2%
Other	96.6%

AI Customer Experience Personalization

Featured Reviews

Santiago Enrique Montoya Sandoval

Voice Engineer at Softtek

Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions

The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.

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Amrita Guha

Human Resources Head at AN INFOSYSTEMS BV

Consulting team maximizes cloud features while seeking workflow improvements

We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The features I found most valuable include CloudFormation, which helps use multiple stacks to deploy the services and features we want, and CloudWatch, which is useful for troubleshooting and monitoring various aspects of the contact center solution."

"It is easy for a beginner to learn to use Amazon Connect for the first time."

"What I appreciate best about Amazon Connect is its simplicity; you can easily set up a contact center solution within a couple of hours, which is extremely beneficial."

"The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence; it helps us maintain continuity with the client—for instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person."

"There are a lot of features with Amazon Connect. One is the pay-as-you-go model. I don't have to buy any infrastructure or servers, licenses, or contracts. From a financial point of view, there's no upfront capital expenditure (capex) cost. Everything is pay-as-you-go."

"The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient."

"Amazon Connect is an easy tool to use, and one of the big things is when you look at a customer's journey and how you want to present it, it all starts with what they call contact flows, which essentially is a flowchart that can be omnidirectional with a drag-and-drop process where it's building blocks of how you want the customer's journey to go."

"The solution is easy to use and has no downtime. 99.9 percent of customers are happy with AWS cloud services. It is also easy to learn, but you need to practice daily."

More Amazon Connect pros

"The cloud feature is very beneficial, and the scalability performance feature is excellent."

"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."

"It is a scalable product, and the scalability is good. We can configure users."

"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."

"We can store the data and enrich it from multiple sources."

"The solution saves 30% to 40% of our time."

"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."

"Its user interface is different from that of other MDM solutions like Informatica"

More Reltio Cloud pros

Cons

"Due to network issues, the agent desktop might be affected. If the firewall blocks the agent's desktop, connectivity might be disrupted."

"Amazon Connect should enhance its native agent desktop. Intuitive UI should be present for the agent desktop. Currently, it forces users to rely on third-party CRM integrations. Predominantly, there is no support for full-fledged customization for the native agent desktop. More customization options for the native desktop would be beneficial."

"The technical support from AWS is average.It is average because not every time I find a solution."

"The product does not have any reporting dashboards."

"I consider that there are other applications that could accomplish the same tasks in an easier way, but the cost of the product is somewhat expensive."

"For a company with technical resources, it's a great tool. But for someone who wants a pre-packaged solution where everything is ready to use with some customization, it's a little more challenging."

"The tool needs to improve its bandwidth. When multiple users use Lambda functions, there can be timeouts from the Lambda function due to coding constraints. If it times out, the Lambda function fails and switches to an alternative branch. Improving bandwidth could address this issue."

"However, issues that involve other AWS services sometimes delay resolution."

More Amazon Connect cons

"AI features should be introduced in Reltio more."

"The deployment is difficult."

"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."

"The download process can be quite slow"

"Initially, the UI was limited in features."

"We need manual data modeling and configuration to tailor the platform to our requirements."

"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."

"The customer support is adequate, but not exceptional."

More Reltio Cloud cons

Pricing and Cost Advice

"I would rate the pricing a nine out of ten, with ten being the most affordable."

"The licensing is a pay-as-you-go model."

"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."

"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."

"The solution is neither very expensive nor very cheap."

"I rate the tool's pricing an eight out of ten."

"The tool's licensing model is pay-as-you-go."

"The pricing of the Amazon is reasonable compared to other cloud providers."

More Amazon Connect pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

11%

Insurance Company

Manufacturing Company

Computer Software Company

13%

Financial Services Firm

10%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	4
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	11

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?

Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...

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What do you like most about Amazon Connect?

Amazon Connect is really simple, straightforward, and very flexible.

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What is your experience regarding pricing and costs for Amazon Connect?

Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...

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What needs improvement with Reltio Cloud?

Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory. The needed improvemen...

See all answers

What is your primary use case for Reltio Cloud?

I have been using Reltio Cloud for about one year and a half. My main use case for Reltio Cloud involves collaborating with a lot of people utilizing Reltio Cloud, and what I am doing is creating P...

See all answers

What advice do you have for others considering Reltio Cloud?

I would rate Reltio Cloud an eight on a scale of one to ten. I chose this rating because of the potential improvements that Reltio Cloud can provide. The cloud provider used for our private cloud d...

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Comparisons

Genesys Cloud CX vs Amazon Connect

Compared 24% of the time

Five9 vs Amazon Connect

Compared 15% of the time

NICE CXone vs Amazon Connect

Compared 10% of the time

Cisco Webex Contact Center vs Amazon Connect

Compared 9% of the time

Zendesk Messaging vs Amazon Connect

Compared 5% of the time

More Amazon Connect Competitors

Semarchy xDM vs Reltio Cloud

Compared 30% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Reltio Cloud

Compared 18% of the time

TIBCO EBX vs Reltio Cloud

Compared 14% of the time

Stibo STEP MDM vs Reltio Cloud

Compared 8% of the time

SAP Master Data Governance vs Reltio Cloud

Compared 7% of the time

More Reltio Cloud Competitors

Product Reports

Buyer's Guide

Amazon Connect

March 2026

Download Amazon Connect product report

Buyer's Guide

Reltio Cloud

March 2026

Download Reltio Cloud product report

Also Known As

AWS Connect

No data available

Overview

Amazon Connect offers a cloud-based contact center solution, featuring seamless AWS integration and AI capabilities like Lex Bot. It enables cost-effective, scalable operations across global locations with a pay-as-you-go model, eliminating maintenance fees and hardware requirements.

Amazon Connect revolutionizes contact centers by integrating AI-driven automation and real-time analytics for efficient operations. It supports agents with flexible call routing, machine learning insights, and an intuitive design. Businesses benefit from its scalability and reliability while leveraging its global reach. While it excels in many areas, improvements are needed in pricing structure, workforce management features, CRM integration, and multi-channel communication capabilities. Further enhancements in call quality, outbound call features, and security would strengthen its market position.

What are the most important features of Amazon Connect?

Seamless AWS Integration: Easily connects with AWS services for enhanced operations.
AI Capabilities: Utilizes Lex Bot for intelligent call handling and automation.
Flexible Call Routing: Adjusts to meet diverse business needs and workflows.
User-Friendly Interface: Allows quick setup and management.
Analytics and Machine Learning: Provides real-time insights and automation.

What benefits and ROI should users look for in reviews?

Cost-Effectiveness: Pay-as-you-go model minimizes expenses without maintenance fees.
Scalability: Adapts to business growth across global locations.
Reliability: Ensures continuous and seamless operations.
Efficiency: Reduces need for VoIP hardware, optimizing resources.
Omni-channel Capabilities: Supports voice, chat, and email communication.

Amazon Connect is widely utilized by organizations migrating from traditional contact center solutions like Cisco and Avaya. Integrated with CRM systems such as Salesforce and ServiceNow, it enhances call routing, IVR, and agent dashboards, promoting efficiency. Industries benefit from its AI-driven automation and softphones to streamline communication processes, particularly in those seeking to modernize and achieve seamless omnichannel customer engagement.

Amazon Web Services (AWS)

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.

iMiDiA, Slalom, MeritDirect, Cognizant

Buyer's Guide

Amazon Connect vs. Reltio Cloud

February 2026

Free Report: Amazon Connect vs. Reltio Cloud

Find out what your peers are saying about Amazon Connect vs. Reltio Cloud and other solutions. Updated: February 2026.

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