Amazon Connect vs Reltio Cloud comparison

Why PeerSpot?

Amazon Web Services (AWS) and Reltio are both solutions in the AI Customer Experience Personalization category. Amazon Web Services (AWS) is ranked #1 with an average rating of 8.7, while Reltio is ranked #20 with an average rating of 7.8. Amazon Web Services (AWS) holds a 1.4% mindshare in ACEP, compared to Reltio’s 0.7% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Reltio users who would recommend it.

Amazon Connect

Read 26 Amazon Connect reviews

6,961 Views
1,462 Comparison Views

100% willing to recommend

Reltio Cloud

Read 16 Reltio Cloud reviews

4,855 Views
631 Comparison Views

100% willing to recommend

Amazon Connect

Reltio Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon Connect and Reltio Cloud based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon Connect vs. Reltio Cloud Report (Updated: September 2026).

Buyer's Guide

Amazon Connect vs. Reltio Cloud

September 2026

Download the complete report

Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Connect

Ranking in AI Customer Experience Personalization

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (2nd), AI Customer Support (1st)

Reltio Cloud

Ranking in AI Customer Experience Personalization

20th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Cloud Master Data Management (MDM) (4th), AI Data Analysis (14th)

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 1.4%, down from 12.0% compared to the previous year. The mindshare of Reltio Cloud is 0.7%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Amazon Connect	1.4%
Reltio Cloud	0.7%
Other	97.9%

AI Customer Experience Personalization

Featured Reviews

John Ing

Founder at The Independent User Group for Amazon Connect

Cloud contact flows have unified omnichannel journeys and now support natural language self-service

To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and understandable. It would be easier if it were available in that format from the start. Amazon Connect should continue to develop the AI capability within the platform and improve the performance of the AI features, as they are still relatively new and the performance can sometimes be inconsistent. Additionally, there are a number of basic features that could potentially be continued to be improved. The pricing and licensing of Amazon Connect are not licensed. The pricing is consumption-based with two pricing models: one called the AI pricing model and the other called basic. Amazon Connect should provide greater clarity for customers on the pros and cons of its pricing, as some customers might end up paying more than they should if they do not understand it properly. I believe Amazon Connect should add more information on how the pricing works. It is available publicly, which is good. However, when you turn on Amazon Connect, you immediately start using the AI pricing bundle, which may not be the most appropriate for some customers, resulting in them paying nearly twice as much as they should.

Read full review

reviewer2826747

Data Domain Lead at a government with 10,001+ employees

Unified data has created trusted golden records but complex AI matching still needs clearer control

Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed."

"What I appreciate best about Amazon Connect is its simplicity; you can easily set up a contact center solution within a couple of hours, which is extremely beneficial."

"Amazon Connect is an easy tool to use, and one of the big things is when you look at a customer's journey and how you want to present it, it all starts with what they call contact flows, which essentially is a flowchart that can be omnidirectional with a drag-and-drop process where it's building blocks of how you want the customer's journey to go."

"In my experience, one of the tool's most valuable features is its ease of use. Setting up a contact center can be done in just a few minutes with a few clicks. This contrasts with the hours or days it might take using other solutions."

"The most helpful feature of Amazon Connect is Lex Bot, which is an inbuilt AI chatbot; it is very easy to develop a chatbot and the voice bot solution on Amazon Connect."

"Amazon Connect is easy to learn."

"The product is cloud-based and easy to operate. We have a broad integration capability, allowing for a multitude of integrations. This gives our customers a good understanding of our product, even if they aren't actively utilizing it. They can easily access and utilize all the features that Amazon's cloud services offer, making integrating with other cloud platforms simpler. It's not a standalone solution, which is advantageous for our customers."

"One of the key values is that it operates on a pay-as-you-go platform model, is cloud-native, multi-channel, has good analytical capability and reporting, is a stable platform, and is receiving huge investment from AWS."

More Amazon Connect pros

"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."

"Its user interface is different from that of other MDM solutions like Informatica"

"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."

"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."

"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."

"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."

"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."

"The cloud feature is very beneficial, and the scalability performance feature is excellent."

More Reltio Cloud pros

Cons

"There is room for improvement in certain areas of Amazon Connect. For example, regarding holiday scheduling, the platform lacks a specific feature to declare holidays for companies on fixed dates. While basic hours and weekly schedules can be set, there's no option for declaring specific dates like national holidays. Basic scheduling options exist, but users must rely on Lambda functions for more complex rules and logic."

"The product does not have any reporting dashboards."

"Support for that specific service for Amazon Connect is basically non-existent."

"Amazon recently released a new feature called 'Customer Profiles.' It's intended to be similar to Salesforce. However, feature-wise, it isn't equivalent to Salesforce yet."

"There are issues on features like Lambda integrations and time-out"

"We have faced many challenges with the solution's call quality that could be improved."

"Support for Amazon Connect is adequate. I won't say it's exceptional about the support, but you can get assistance whenever it is needed."

"Amazon Connect could benefit from having flow blocks that do that naturally without having another company behind it supporting it."

More Amazon Connect cons

"The solution's UI could be enhanced, and its record filtering could be expanded."

"The deployment is difficult."

"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."

"What could be improved about Reltio Cloud was minimal."

"The download process can be quite slow"

"Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement."

"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."

"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."

More Reltio Cloud cons

Pricing and Cost Advice

"The tool's licensing model is pay-as-you-go."

"I would rate the pricing a nine out of ten, with ten being the most affordable."

"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."

"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."

"The licensing is a pay-as-you-go model."

"I rate the tool's pricing an eight out of ten."

"The tool is cheaper than on-premise contact centers."

"The pricing of the Amazon is reasonable compared to other cloud providers."

More Amazon Connect pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Outsourcing Company

10%

Manufacturing Company

Computer Software Company

Manufacturing Company

12%

Financial Services Firm

11%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	4
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	13

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?

Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...

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What is your experience regarding pricing and costs for Amazon Connect?

Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...

See all answers

What needs improvement with Amazon Connect?

See all answers

What needs improvement with Reltio Cloud?

In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...

See all answers

What is your primary use case for Reltio Cloud?

I use Reltio Cloud for customer data management, specifically for C-MDM purposes.

See all answers

What advice do you have for others considering Reltio Cloud?

Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...

See all answers

Comparisons

Genesys Cloud CX vs Amazon Connect

Compared 12% of the time

Five9 vs Amazon Connect

Compared 8% of the time

NICE CXone vs Amazon Connect

Compared 7% of the time

Cisco Webex Contact Center vs Amazon Connect

Compared 5% of the time

Avaya Infinity Platform vs Amazon Connect

Compared 4% of the time

More Amazon Connect Competitors

Semarchy xDM vs Reltio Cloud

Compared 26% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Reltio Cloud

Compared 16% of the time

TIBCO EBX vs Reltio Cloud

Compared 10% of the time

Stibo STEP MDM vs Reltio Cloud

Compared 9% of the time

SAP Master Data Governance vs Reltio Cloud

Compared 7% of the time

More Reltio Cloud Competitors

Product Reports

Buyer's Guide

Amazon Connect

October 2026

Download Amazon Connect product report

Buyer's Guide

Reltio Cloud

September 2026

Download Reltio Cloud product report

Also Known As

AWS Connect

No data available

Overview

Amazon Connect offers a cloud-based contact center solution, featuring seamless AWS integration and AI capabilities like Lex Bot. It enables cost-effective, scalable operations across global locations with a pay-as-you-go model, eliminating maintenance fees and hardware requirements.

Amazon Connect revolutionizes contact centers by integrating AI-driven automation and real-time analytics for efficient operations. It supports agents with flexible call routing, machine learning insights, and an intuitive design. Businesses benefit from its scalability and reliability while leveraging its global reach. While it excels in many areas, improvements are needed in pricing structure, workforce management features, CRM integration, and multi-channel communication capabilities. Further enhancements in call quality, outbound call features, and security would strengthen its market position.

What are the most important features of Amazon Connect?

Seamless AWS Integration: Easily connects with AWS services for enhanced operations.
AI Capabilities: Utilizes Lex Bot for intelligent call handling and automation.
Flexible Call Routing: Adjusts to meet diverse business needs and workflows.
User-Friendly Interface: Allows quick setup and management.
Analytics and Machine Learning: Provides real-time insights and automation.

What benefits and ROI should users look for in reviews?

Cost-Effectiveness: Pay-as-you-go model minimizes expenses without maintenance fees.
Scalability: Adapts to business growth across global locations.
Reliability: Ensures continuous and seamless operations.
Efficiency: Reduces need for VoIP hardware, optimizing resources.
Omni-channel Capabilities: Supports voice, chat, and email communication.

Amazon Connect is widely utilized by organizations migrating from traditional contact center solutions like Cisco and Avaya. Integrated with CRM systems such as Salesforce and ServiceNow, it enhances call routing, IVR, and agent dashboards, promoting efficiency. Industries benefit from its AI-driven automation and softphones to streamline communication processes, particularly in those seeking to modernize and achieve seamless omnichannel customer engagement.

Amazon Web Services (AWS)

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.

iMiDiA, Slalom, MeritDirect, Cognizant

Buyer's Guide

Amazon Connect vs. Reltio Cloud

September 2026

Free Report: Amazon Connect vs. Reltio Cloud

Find out what your peers are saying about Amazon Connect vs. Reltio Cloud and other solutions. Updated: September 2026.

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