Amazon Connect vs Reltio Cloud comparison

Amazon Web Services (AWS) and Reltio are both solutions in the AI Customer Experience Personalization category. Amazon Web Services (AWS) is ranked #1 with an average rating of 8.4, while Reltio is ranked #7 with an average rating of 8.7. Amazon Web Services (AWS) holds a 4.1% mindshare in ACEP, compared to Reltio’s 0.1% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 100% of Reltio users who would recommend it.

Amazon Connect

Read 25 Amazon Connect reviews

2,737 Views
301 Comparison Views

100% willing to recommend

Reltio Cloud

Read 12 Reltio Cloud reviews

2,136 Views
0 Comparison Views

100% willing to recommend

Amazon Connect

Reltio Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon Connect and Reltio Cloud based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Amazon Connect vs. Reltio Cloud Report (Updated: December 2025).

Buyer's Guide

Amazon Connect vs. Reltio Cloud

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon Connect

Ranking in AI Customer Experience Personalization

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st), AI Customer Support (1st)

Reltio Cloud

Ranking in AI Customer Experience Personalization

7th

Average Rating

8.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Cloud Master Data Management (MDM) (2nd), AI Data Analysis (3rd)

Mindshare comparison

As of January 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 4.1%, up from 2.8% compared to the previous year. The mindshare of Reltio Cloud is 0.1%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Market Share Distribution
Product	Market Share (%)
Amazon Connect	4.1%
Reltio Cloud	0.1%
Other	95.8%

AI Customer Experience Personalization

Featured Reviews

Santiago Enrique Montoya Sandoval

Voice Engineer at Softtek

Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions

The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.

Read full review

Amrita Guha

Human Resources Head at AN INFOSYSTEMS BV

Consulting team maximizes cloud features while seeking workflow improvements

We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There is no technical experience needed to build it. It's easy for beginners to understand and use."

"The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed."

"Setting up a call center and onboarding agents is easy using Amazon Connect."

"It integrates with major tools like Amazon Polly for text-to-speech and third-party services like Twilio and Cisco-based dialers."

"Amazon Connect is an integrated solution, which is attractive because a customer doesn't have to worry about which product to buy; they buy one product and that gives them everything."

"Amazon Connect has positively impacted our organization because we used to have manual processing to gather more information and then create the summary, which takes time for our customers, but now it's a plug-in solution, and this summary is very helpful for us to review and settle the claim early."

"The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient."

"There are a lot of features with Amazon Connect. One is the pay-as-you-go model. I don't have to buy any infrastructure or servers, licenses, or contracts. From a financial point of view, there's no upfront capital expenditure (capex) cost. Everything is pay-as-you-go."

More Amazon Connect pros

"The cloud feature is very beneficial, and the scalability performance feature is excellent."

"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."

"It is very easy to learn. The"

"There are default limitations and considerations. For instance, Reltio can store a maximum of 200 values for a single attribute. If your data exceeds this limit, you can request Reltio support to increase the limit. However, be aware that increasing this limit may impact performance, potentially slowing down data loading times."

"It is a scalable product, and the scalability is good. We can configure users."

"We can store the data and enrich it from multiple sources."

"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."

"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."

More Reltio Cloud pros

Cons

"Amazon Connect should enhance its native agent desktop. Intuitive UI should be present for the agent desktop. Currently, it forces users to rely on third-party CRM integrations. Predominantly, there is no support for full-fledged customization for the native agent desktop. More customization options for the native desktop would be beneficial."

"Due to network issues, the agent desktop might be affected. If the firewall blocks the agent's desktop, connectivity might be disrupted."

"Smaller organizations might prefer standalone products like Success KPI WFM or Genesys WFM. Adopting Amazon Connect necessitates using other AWS services, which could lead to higher-than-expected costs. So, the potential for unknowingly increased costs is a con."

"The tool needs to improve its bandwidth. When multiple users use Lambda functions, there can be timeouts from the Lambda function due to coding constraints. If it times out, the Lambda function fails and switches to an alternative branch. Improving bandwidth could address this issue."

"I consider that there are other applications that could accomplish the same tasks in an easier way, but the cost of the product is somewhat expensive."

"Future improvements could include support for email as a channel."

"There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product."

"For a company with technical resources, it's a great tool. But for someone who wants a pre-packaged solution where everything is ready to use with some customization, it's a little more challenging."

More Amazon Connect cons

"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."

"AI features should be introduced in Reltio more."

"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."

"The deployment is difficult."

"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."

"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."

"We need manual data modeling and configuration to tailor the platform to our requirements."

"Initially, the UI was limited in features."

More Reltio Cloud cons

Pricing and Cost Advice

"The pricing of the Amazon is reasonable compared to other cloud providers."

"I rate the tool's pricing an eight out of ten."

"The tool's licensing model is pay-as-you-go."

"The solution is neither very expensive nor very cheap."

"The licensing is a pay-as-you-go model."

"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."

"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."

"The tool is cheaper than on-premise contact centers."

More Amazon Connect pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Insurance Company

Government

Computer Software Company

14%

Financial Services Firm

13%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	4
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	8

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?

Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...

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What do you like most about Amazon Connect?

Amazon Connect is really simple, straightforward, and very flexible.

See all answers

What is your experience regarding pricing and costs for Amazon Connect?

Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...

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What needs improvement with Reltio Cloud?

See all answers

What is your primary use case for Reltio Cloud?

We are currently using Reltio Cloud. We are consultants based in Europe, and we are using it for ourselves and our clients.

See all answers

What advice do you have for others considering Reltio Cloud?

Our team consists of 35 plus members spread across India, Vietnam, and Portugal in Europe. The solution runs on AWS Cloud and is a well-known platform. TIBCO EBX has suffered some losses last year....

See all answers

Comparisons

Genesys Cloud CX vs Amazon Connect

Compared 27% of the time

Five9 vs Amazon Connect

Compared 17% of the time

Cisco Webex Contact Center vs Amazon Connect

Compared 11% of the time

NICE CXone vs Amazon Connect

Compared 9% of the time

Zendesk Messaging vs Amazon Connect

Compared 6% of the time

More Amazon Connect Competitors

Semarchy xDM vs Reltio Cloud

Compared 25% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Reltio Cloud

Compared 20% of the time

TIBCO EBX vs Reltio Cloud

Compared 18% of the time

Stibo STEP MDM vs Reltio Cloud

Compared 9% of the time

SAP Master Data Governance vs Reltio Cloud

Compared 7% of the time

More Reltio Cloud Competitors

Product Reports

Buyer's Guide

Amazon Connect

January 2026

Download Amazon Connect product report

Buyer's Guide

Reltio Cloud

January 2026

Download Reltio Cloud product report

Also Known As

AWS Connect

No data available

Overview

Amazon Connect offers a cloud-based contact center solution, featuring seamless AWS integration and AI capabilities like Lex Bot. It enables cost-effective, scalable operations across global locations with a pay-as-you-go model, eliminating maintenance fees and hardware requirements.

Amazon Connect revolutionizes contact centers by integrating AI-driven automation and real-time analytics for efficient operations. It supports agents with flexible call routing, machine learning insights, and an intuitive design. Businesses benefit from its scalability and reliability while leveraging its global reach. While it excels in many areas, improvements are needed in pricing structure, workforce management features, CRM integration, and multi-channel communication capabilities. Further enhancements in call quality, outbound call features, and security would strengthen its market position.

What are the most important features of Amazon Connect?

Seamless AWS Integration: Easily connects with AWS services for enhanced operations.
AI Capabilities: Utilizes Lex Bot for intelligent call handling and automation.
Flexible Call Routing: Adjusts to meet diverse business needs and workflows.
User-Friendly Interface: Allows quick setup and management.
Analytics and Machine Learning: Provides real-time insights and automation.

What benefits and ROI should users look for in reviews?

Cost-Effectiveness: Pay-as-you-go model minimizes expenses without maintenance fees.
Scalability: Adapts to business growth across global locations.
Reliability: Ensures continuous and seamless operations.
Efficiency: Reduces need for VoIP hardware, optimizing resources.
Omni-channel Capabilities: Supports voice, chat, and email communication.

Amazon Connect is widely utilized by organizations migrating from traditional contact center solutions like Cisco and Avaya. Integrated with CRM systems such as Salesforce and ServiceNow, it enhances call routing, IVR, and agent dashboards, promoting efficiency. Industries benefit from its AI-driven automation and softphones to streamline communication processes, particularly in those seeking to modernize and achieve seamless omnichannel customer engagement.

Amazon Web Services (AWS)

Reltio Cloud excels in Master Data Management (MDM), offering real-time data synchronization and a unified data view across diverse sources. Praised for its scalable architecture and user-friendly interface, it enhances operational efficiency and compliance management, making it ideal for handling large volumes of data and improving organizational productivity.

Reltio

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.

iMiDiA, Slalom, MeritDirect, Cognizant

Buyer's Guide

Amazon Connect vs. Reltio Cloud

December 2025

Free Report: Amazon Connect vs. Reltio Cloud

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