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Amazon Connect vs Zendesk Messaging comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Connect
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st), AI Customer Experience Personalization (1st), AI Customer Support (1st)
Zendesk Messaging
Average Rating
9.0
Number of Reviews
3
Ranking in other categories
Text Messaging (3rd), Live Chat (3rd)
 

Mindshare comparison

Amazon Connect and Zendesk Messaging aren’t in the same category and serve different purposes. Amazon Connect is designed for Contact Center Platforms and holds a mindshare of 9.9%, down 25.7% compared to last year.
Zendesk Messaging, on the other hand, focuses on Live Chat, holds 6.5% mindshare, up 4.3% since last year.
Contact Center Platforms Mindshare Distribution
ProductMindshare (%)
Amazon Connect9.9%
Genesys Cloud CX11.6%
Avaya Infinity Platform7.2%
Other71.3%
Contact Center Platforms
Live Chat Mindshare Distribution
ProductMindshare (%)
Zendesk Messaging6.5%
LiveChat14.9%
ChatX Live Assist 3659.1%
Other69.5%
Live Chat
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
Jairo Vega - PeerSpot reviewer
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Unified chat and ticket history has improved 24/7 global support efficiency and reduced contacts
I believe the best feature in Zendesk was in the chat; it allows you to seamlessly change between having, for example, a ticket and a client opening a chat, and all this information is saved in the same ticket. You don't have to create different tickets for different features. Everything was on the same ticket, making it easy to follow the history of the client, regardless of whether they first sent an email, then a chat, then something else. That was our main feature, and it was a really good feature that I liked the most. On the chat, we automated it, and we actually get really great results with Zendesk. We ended up lowering the customer contact rate thanks to the automations that we generated, connecting them to our help articles. The bot was connected to our help articles and it reflected around 12% of the incoming tickets, so that was super good because we wanted to make the creation rate of tickets as low as possible per customer.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We utilize Amazon Connect to handle customer service interactions, particularly in projects where we provide professional services. For example, when developing an application, we typically set up EC2 instances on AWS. Then, to facilitate communication within our clients' internal networks, we establish connections through Amazon Connect."
"What I appreciate best about Amazon Connect is its simplicity; you can easily set up a contact center solution within a couple of hours, which is extremely beneficial."
"Setting up a call center and onboarding agents is easy using Amazon Connect."
"Amazon Connect has positively impacted our organization because we used to have manual processing to gather more information and then create the summary, which takes time for our customers, but now it's a plug-in solution, and this summary is very helpful for us to review and settle the claim early."
"The tool's most valuable feature is its simplicity and ease of use. Unlike other cloud contact centers, Amazon Connect allows easy drag-and-drop actions. Additionally, it integrates with other AWS services like Lambda."
"There are a lot of features with Amazon Connect. One is the pay-as-you-go model. I don't have to buy any infrastructure or servers, licenses, or contracts. From a financial point of view, there's no upfront capital expenditure (capex) cost. Everything is pay-as-you-go."
"The most helpful feature of Amazon Connect is Lex Bot, which is an inbuilt AI chatbot; it is very easy to develop a chatbot and the voice bot solution on Amazon Connect."
"Amazon Connect is easy to learn."
"Stability-wise, this product is outstanding."
"Zendesk Messaging would be recommended to other companies."
"We like the mobile application, which allows us to provide a faster response to the customer."
"On the chat, we automated it, and we actually get really great results with Zendesk."
 

Cons

"Amazon Connect should enhance its native agent desktop. Intuitive UI should be present for the agent desktop. Currently, it forces users to rely on third-party CRM integrations. Predominantly, there is no support for full-fledged customization for the native agent desktop. More customization options for the native desktop would be beneficial."
"Future improvements could include support for email as a channel."
"The technical support from AWS is average.It is average because not every time I find a solution."
"However, the key thing lacking is the scope of out-of-the-box reporting capabilities, though overall it is very good."
"There is room for improvement in certain areas of Amazon Connect. For example, regarding holiday scheduling, the platform lacks a specific feature to declare holidays for companies on fixed dates. While basic hours and weekly schedules can be set, there's no option for declaring specific dates like national holidays. Basic scheduling options exist, but users must rely on Lambda functions for more complex rules and logic."
"For enterprises to get maximum use, we often need a dialer system. or example – you have a list of people to call, you load it, and the system automatically dials and connects you without having to manually dial each number. That's the kind of automated outbound dialing feature."
"There are issues on features like Lambda integrations and time-out"
"Amazon Connect could enhance its service by revising its pricing structure. It operates on a pay-for-call basis. This means that organizations whose call volumes fluctuate, or are heavy at specific times of the day or year, aren't burdened with fixed costs such as hardware liabilities and licenses."
"I believe they could implement AI in a better way for Zendesk Messaging."
"AI capabilities could be improved, as that is something everyone is trying to integrate now to automate more effectively."
"We would like to have auto-templates for TT closure and TT updates."
 

Pricing and Cost Advice

"I would rate the pricing a nine out of ten, with ten being the most affordable."
"The tool is cheaper than on-premise contact centers."
"The pricing of the Amazon is reasonable compared to other cloud providers."
"I rate the tool's pricing an eight out of ten."
"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."
"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."
"The licensing is a pay-as-you-go model."
"The tool's licensing model is pay-as-you-go."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
9%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
No data available
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
I do not remember specific features that could be added to Amazon Connect, to be honest, but it has been a long time since I was involved in the project.
What needs improvement with Zendesk Chat?
I believe they could implement AI in a better way for Zendesk Messaging. Right now, there is an AI, but it's not to the level of being an actual agent that can help a customer before getting to a h...
What is your primary use case for Zendesk Chat?
We tried to implement a 24/7 kind of global support with Zendesk, so we enabled Talk and enabled chat and ticketing, so everything was enabled in the workspace. We tried to handle every single requ...
What advice do you have for others considering Zendesk Messaging?
We're mostly based on data, and we do not engage in workload automation or testing. Right now, we use Linear in addition to JIRA for our operations. I gave this review a rating of 9.
 

Also Known As

AWS Connect
Zendesk Talk
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Amazon Web Services (AWS), Genesys, TalkDesk and others in Contact Center Platforms. Updated: May 2026.
900,747 professionals have used our research since 2012.