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Amazon Connect vs Zendesk Messaging comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Connect
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
26
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (2nd), AI Customer Experience Personalization (1st), AI Customer Support (1st)
Zendesk Messaging
Average Rating
9.0
Number of Reviews
3
Ranking in other categories
Text Messaging (2nd), Live Chat (5th)
 

Mindshare comparison

Amazon Connect and Zendesk Messaging aren’t in the same category and serve different purposes. Amazon Connect is designed for Contact Center Platforms and holds a mindshare of 9.0%, down 19.9% compared to last year.
Zendesk Messaging, on the other hand, focuses on Live Chat, holds 6.5% mindshare, up 4.5% since last year.
Contact Center Platforms Mindshare Distribution
ProductMindshare (%)
Amazon Connect9.0%
Genesys Cloud CX10.7%
Avaya Infinity Platform7.2%
Other73.1%
Contact Center Platforms
Live Chat Mindshare Distribution
ProductMindshare (%)
Zendesk Messaging6.5%
LiveChat14.1%
ChatX Live Assist 3659.3%
Other70.1%
Live Chat
 

Featured Reviews

John Ing - PeerSpot reviewer
Founder at The Independent User Group for Amazon Connect
Cloud contact flows have unified omnichannel journeys and now support natural language self-service
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and understandable. It would be easier if it were available in that format from the start. Amazon Connect should continue to develop the AI capability within the platform and improve the performance of the AI features, as they are still relatively new and the performance can sometimes be inconsistent. Additionally, there are a number of basic features that could potentially be continued to be improved. The pricing and licensing of Amazon Connect are not licensed. The pricing is consumption-based with two pricing models: one called the AI pricing model and the other called basic. Amazon Connect should provide greater clarity for customers on the pros and cons of its pricing, as some customers might end up paying more than they should if they do not understand it properly. I believe Amazon Connect should add more information on how the pricing works. It is available publicly, which is good. However, when you turn on Amazon Connect, you immediately start using the AI pricing bundle, which may not be the most appropriate for some customers, resulting in them paying nearly twice as much as they should.
Jairo Vega - PeerSpot reviewer
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Unified chat and ticket history has improved 24/7 global support efficiency and reduced contacts
I believe the best feature in Zendesk was in the chat; it allows you to seamlessly change between having, for example, a ticket and a client opening a chat, and all this information is saved in the same ticket. You don't have to create different tickets for different features. Everything was on the same ticket, making it easy to follow the history of the client, regardless of whether they first sent an email, then a chat, then something else. That was our main feature, and it was a really good feature that I liked the most. On the chat, we automated it, and we actually get really great results with Zendesk. We ended up lowering the customer contact rate thanks to the automations that we generated, connecting them to our help articles. The bot was connected to our help articles and it reflected around 12% of the incoming tickets, so that was super good because we wanted to make the creation rate of tickets as low as possible per customer.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Setting up a call center and onboarding agents is easy using Amazon Connect."
"The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient."
"Amazon Connect is really simple, straightforward, and very flexible."
"What I appreciate best about Amazon Connect is its simplicity; you can easily set up a contact center solution within a couple of hours, which is extremely beneficial."
"The tool's most valuable feature is its simplicity and ease of use. Unlike other cloud contact centers, Amazon Connect allows easy drag-and-drop actions. Additionally, it integrates with other AWS services like Lambda."
"The solution is easy to use and has no downtime. 99.9 percent of customers are happy with AWS cloud services. It is also easy to learn, but you need to practice daily."
"The features I found most valuable include CloudFormation, which helps use multiple stacks to deploy the services and features we want, and CloudWatch, which is useful for troubleshooting and monitoring various aspects of the contact center solution."
"One of the key values is that it operates on a pay-as-you-go platform model, is cloud-native, multi-channel, has good analytical capability and reporting, is a stable platform, and is receiving huge investment from AWS."
"We like the mobile application, which allows us to provide a faster response to the customer."
"Zendesk Messaging would be recommended to other companies."
"Stability-wise, this product is outstanding."
"On the chat, we automated it, and we actually get really great results with Zendesk."
 

Cons

"Amazon Connect could benefit from having flow blocks that do that naturally without having another company behind it supporting it."
"The scalability needs improvement."
"Future improvements could include support for email as a channel."
"There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product."
"However, the key thing lacking is the scope of out-of-the-box reporting capabilities, though overall it is very good."
"Support for that specific service for Amazon Connect is basically non-existent."
"For enterprises to get maximum use, we often need a dialer system. or example – you have a list of people to call, you load it, and the system automatically dials and connects you without having to manually dial each number. That's the kind of automated outbound dialing feature."
"One area for improvement with Amazon Connect lies in the cost structure, particularly for use cases involving smaller data volumes. While it's simple to establish communication channels, the pricing model may result in higher costs for such scenarios. This presents a challenge that organizations may encounter, especially if they aim to optimize efficiency while managing smaller data transfers."
"AI capabilities could be improved, as that is something everyone is trying to integrate now to automate more effectively."
"We would like to have auto-templates for TT closure and TT updates."
"I believe they could implement AI in a better way for Zendesk Messaging."
 

Pricing and Cost Advice

"I would rate the pricing a nine out of ten, with ten being the most affordable."
"The tool is cheaper than on-premise contact centers."
"Amazon Connect has a pay-as-you-go model. But I have a slightly different perspective on it."
"The tool's licensing model is pay-as-you-go."
"The solution is neither very expensive nor very cheap."
"I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis."
"I rate the tool's pricing an eight out of ten."
"The licensing is a pay-as-you-go model."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
10%
Manufacturing Company
8%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise16
No data available
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What needs improvement with Amazon Connect?
To improve the reporting, it would be beneficial to provide better visualization of the data. Currently, you typically have to take the data out into another service to make it readable and underst...
What needs improvement with Zendesk Chat?
I believe they could implement AI in a better way for Zendesk Messaging. Right now, there is an AI, but it's not to the level of being an actual agent that can help a customer before getting to a h...
What is your primary use case for Zendesk Chat?
We tried to implement a 24/7 kind of global support with Zendesk, so we enabled Talk and enabled chat and ticketing, so everything was enabled in the workspace. We tried to handle every single requ...
What advice do you have for others considering Zendesk Messaging?
We're mostly based on data, and we do not engage in workload automation or testing. Right now, we use Linear in addition to JIRA for our operations. I gave this review a rating of 9.
 

Also Known As

AWS Connect
Zendesk Talk
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Amazon Web Services (AWS), Genesys, Five9 and others in Contact Center Platforms. Updated: September 2026.
914,322 professionals have used our research since 2012.