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Oracle Application Express (APEX) vs Salesforce Platform comparison

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Comparison Buyer's Guide
Executive Summary
Updated on August 31, 2022

We performed a comparison between Oracle Application Express (APEX) and SalesForce Platform based on our users’ reviews in four categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Oracle Application Express (APEX) users say that to ensure an appropriate deployment process, one must have an average level of technical expertise and/or Cisco knowledge. SalesForce Platform Users relate that the solution is easy and straightforward to deploy.
  • Features: Oracle APEX users like that the solution makes it possible to easily implement agile project development. For the experienced user, it is easy to customize and develop Oracle APEX. Many users would like to see improved reporting and better integration with non-Oracle databases.

    SalesForce Platform users appreciate the customization, collaboration, and automated alerts features. The solution is flexible, easy to customize, and offers easy-to-understand dashboards. Many users feel that SalesForce Platform offers too many features, which can make things confusing and can be a bit cumbersome.
  • Pricing: Oracle APEX generally comes included as part of a bundle package with other Oracle solutions, which many users tell us can be very expensive. SalesForce Platform users feel the solution is somewhat expensive.
  • Service and Support: Users of both solutions feel the support they receive has been responsive and very good.

Comparison Results: SalesForce Platform comes out on top in this comparison because it is very easy to use, the intuitive dashboard makes it easy to monitor progress, customizes easily, and provides great reporting. The solution is very flexible and offers robust cloud options.

To learn more, read our detailed Oracle Application Express (APEX) vs. Salesforce Platform report (Updated: September 2022).
633,572 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"I like how we can actively develop and customize APEX because it's on the same database.""I like the way that it automatically goes into the spreadsheets and the users can deal with it.""Quick development and the connection with the database are the most valuable and useful features. It is also very stable, scalable, and easy to set up. Its support is also good.""Oracle Application Express is easy to use, people don't have to be developers to use it.""Oracle APEX's reporting features are simple yet powerful. The ability to quickly create CRUD screens has simplified many RAD discovery processes, while the APEX environment allows the product owners and dev teams to quickly understand the complex solutions and employ usage statistics to identify areas requiring improvement. The option to add external JavaScript tools in screen development enables the development of complicated mobile or web usage scenarios in rare cases where the APEX UX is not enough.""One of the most valuable features is the ability to build very fast data-driven UIs.""One of the most valuable features is that we can develop everything locally and deploy it for different kinds of operators in different locations, so we can do our job in one piece. The benefit of that is that others can use these applications. They connect to the internet to do these kinds of applications based on the permissions for those users.""Oracle APEX allows our company to complete webpage projects easily in a fast turnaround time."

More Oracle Application Express (APEX) Pros →

"A fully integrated solution that provides a seamless experience.""It is a great platform. It's definitely an improvement from the GCP application that we were using previously.""he solution has improved over the years and the inputting of opportunity information is done a lot better and the GUI is good. The ability to customize dashboards and other elements was useful, we were able to move things around, for example, the forecasts. Most of the cells and input places were set, but we can customize the view and what we were looking at, such as on a daily, or weekly basis.""The most valuable aspect of the solution is the unit coordination between sales and marketing when it comes to lead management.""It's very flexible and offers tremendous features for customers.""The most valuable features of the Salesforce Platform are the ability to manage customers' data, many report filtering options, and consolidation.""The solution provides a preferred method of backing up data.""The Salesforce Platform's most valuable features are everything in one place, perfect reporting, highly customizable, and easy to receive information you need."

More Salesforce Platform Pros →

"I don't like the URL syntax.""It has been reported that the technology is very hard to learn, and the service is expensive.""Oracle Application Express would be improved if you could use it on a mobile platform.""Oracle should implement vertical and horizontal data segmentation in APEX's security framework, so Dev teams don't need to do any heavy lifting in the APEX screens. This is a common issue in enterprise apps. It would be nice to seamlessly integrate Git repositories into the development process since the current solution can result in overlapping work or an eventual overwrite. The provided example apps are great, but they could benefit from some added documentation in the "explanation screens".""Occasionally when trying to un a page, I would be faced with an error number; however, not much information would be provided on the error itself outside of the programming language. It would be nice if more information could be provided.""I would like to see easier integration into active directory authentication. Also, maybe integration of JavaScript frameworks would resolve some issues.""It would be beneficial to include WebSockets so that you can see real-time updates.""Some of the application interfaces of Oracle Application Express are not very attractive and could be improved."

More Oracle Application Express (APEX) Cons →

"The integration of Salesforce with other solutions could be improved.""Its documentation and price should be better.""Instead of creating our own template, if we had some nice templates that we could pick up - if there were some Microsoft Word templates or Microsoft Excel templates in a repository in Salesforce, that would be great.""Better flexibility in editing emails created from templates would be great, and being able to add hyperlinks in emails for scheduling meetings would allow us to automate more.""The reporting for Salesforce could be approved. It is a manual process and it would be useful to have a guide or videos on how to generate reports or any other cool things that you could do with the platform.""When we're documenting information such as notes, and so forth, if we were to go back to the same case all notes go missing.""In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera.""Salesforce is a pretty cumbersome product. It's a product that you need to spend quite a bit of time customizing to your unique business model. Unless you have somebody in house that knows it really well, you're better off spending money with a consultant to get what you need."

More Salesforce Platform Cons →

Pricing and Cost Advice
  • "When buying the data license, APEX is included."
  • "We have a full Oracle E-Business Suite license, and we use that license to develop applications. There's no license required for developing Oracle applications."
  • "There is a trial version available that can be used free of charge."
  • "Pricing is expensive, overall on an enterprise system but we consider that it gives corresponding value in the product."
  • "It's a free solution with no additional costs."
  • "We have an Oracle basic product license, and then we can use Oracle APEX for free. We have many licenses for Oracle for approximately 20 processors."
  • "The solution is free."
  • "I do not think this would be an ideal option for a small sized company or a startup when considering the salary requirements for Oracle DBA'a and developers."
  • More Oracle Application Express (APEX) Pricing and Cost Advice →

  • "The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
  • "The solution is a bit expensive."
  • "It is expensive. Licensing is on an annual basis."
  • "It is quite expensive. Its developers come at a premium cost, which makes it expensive."
  • "It is expensive."
  • "I have heard that it is fairly priced. It offers ROI."
  • "It is very expensive. Its licensing is on a monthly basis."
  • "It is expensive."
  • More Salesforce Platform Pricing and Cost Advice →

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    Questions from the Community
    Top Answer: It has a well-designed architecture and is a simple 3rd party application.
    Top Answer:Pricing is expensive overall on an enterprise system, but we consider that it gives corresponding value to the product. It becomes more expensive when more products are added to the main product. The… more »
    Top Answer:It has been reported that the technology is tough to learn, and the service is expensive. The online supporting documentation could be better and offered in other languages, as Malaysian does not seem… more »
    Top Answer: I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in… more »
    Top Answer:Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations that… more »
    Top Answer:Our primary goal in the Salesforce App Cloud is to deliver the certificates I personalize based on the information in the company’s system.
    Average Words per Review
    Average Words per Review
    Also Known As
    Oracle APEX
    Salesforce1,, Salesforce App Cloud
    Learn More

    Oracle Application Express (APEX) is a low-code development platform that enables users to build enterprise apps securely and scalably. APEX, which offers world-class features, can be deployed anywhere. As part of the Oracle Database, developers can develop superior apps 20x more quickly by using all of the tools provided in a single, extensible platform.

    Oracle APEX, a cloud platform that has been around for over 20 years, eliminates complexities associated with app building while delivering results faster and at a lower cost. The low-code aspect offers developers a visual approach to app development that accelerates the development process. Oracle APEX also provides a lively, global, and growing community of developers that can connect and share resources with each other.

    Features of Oracle Application Express (APEX)

    App building requires complexities and expert knowledge in vast web technologies. With Oracle APEX, these complexities involved with multi-faceted applications are reduced, and developers are provided with the rich features they need to fix business problems and create solutions. These features include:

    • Data: Oracle APEX offers revolutionary functionality to enable developers to turn data into information, no matter where that data is from. Under this functionality, you can display, chart, manipulate, and process data effortlessly and accurately.
    • Accessibility: Developers can build highly accessible and inclusive web apps for users with various abilities and requirements. Oracle APEX aims to provide a good user experience for everybody, with accessibility bug fixes and continuous improvements of their testing strategies.
    • Globalization: Oracle APEX provides the ability to create a framework to maintain well-performing applications in multiple languages and environments.
    • Smart Filters and Search: users can rapidly reduce searched data and remove clutter with search terms and filter suggestions for a more simplified user experience.
    • Security: Oracle APEX empowers web application builders to develop apps without compromising on security. Despite the constant increase of attacks and modification of web standards, developers can stay focused on their tasks without leaving applications exposed.
    • Monitoring: Monitoring and logging are built into Oracle APEX, which provides valuable insight into how users interact with your applications, as well as any hacking attempts, application errors, and performance issues.
    • User Interface: Developers can build modern web applications that are responsive, easily customizable, highly accessible, and simple to maintain with Universal Theme, a user interface for Application Express.

    Reviews from Real Users

    Oracle Application Express is a favorite among developers looking to create web applications quickly and securely for many reasons, which include its ease of use and the ability to quickly create public applications

    A senior database developer at a tech services company notes, "This is a good application for quickly creating public applications."

    Alvaro L., an intelligence coordinator at Grupo Orbis, writes, "Oracle Application Express is easy to use, people don't have to be developers to use it."

    The Salesforce1 Platform brings together, Heroku, and ExactTarget into one family of cloud services all built API first to help deliver apps that connect products, users, and next generation experiences. Designed for scale and speed, it provides a fast way to build apps with open APIs, back-end services, integration tools, starter templates as well as powerful developer environments; there's no limit to what you can build.
    Learn more about Oracle Application Express (APEX)
    Learn more about Salesforce Platform
    Sample Customers
    Hepart AG, pharmasol, SATLOG, Collège Bois-de-Boulogne
    Top Industries
    Aerospace/Defense Firm13%
    Financial Services Firm13%
    Energy/Utilities Company13%
    Computer Software Company20%
    Comms Service Provider15%
    Financial Services Firm6%
    Computer Software Company32%
    Comms Service Provider10%
    Healthcare Company6%
    Non Profit6%
    Computer Software Company22%
    Comms Service Provider11%
    Financial Services Firm9%
    Company Size
    Small Business44%
    Midsize Enterprise12%
    Large Enterprise44%
    Small Business18%
    Midsize Enterprise14%
    Large Enterprise68%
    Small Business41%
    Midsize Enterprise25%
    Large Enterprise34%
    Small Business17%
    Midsize Enterprise14%
    Large Enterprise69%
    Buyer's Guide
    Oracle Application Express (APEX) vs. Salesforce Platform
    September 2022
    Find out what your peers are saying about Oracle Application Express (APEX) vs. Salesforce Platform and other solutions. Updated: September 2022.
    633,572 professionals have used our research since 2012.

    Oracle Application Express (APEX) is ranked 7th in Rapid Application Development Software with 19 reviews while Salesforce Platform is ranked 4th in Rapid Application Development Software with 51 reviews. Oracle Application Express (APEX) is rated 8.0, while Salesforce Platform is rated 8.2. The top reviewer of Oracle Application Express (APEX) writes "We can develop everything locally with it but it doesn't talk with other databases". On the other hand, the top reviewer of Salesforce Platform writes "Makes it easy to keep up with everything, close pending deals, and keep things organized". Oracle Application Express (APEX) is most compared with Microsoft Power Apps, Oracle Visual Builder Cloud Service, Microsoft Azure App Service, OutSystems and Mendix, whereas Salesforce Platform is most compared with Microsoft Azure, Microsoft Power Apps, ServiceNow, Appian and Amazon AWS. See our Oracle Application Express (APEX) vs. Salesforce Platform report.

    See our list of best Rapid Application Development Software vendors and best Low-Code Development Platforms vendors.

    We monitor all Rapid Application Development Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.