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Adobe Experience Manager vs Optimizely comparison

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Adobe Experience Manager
Read 16 Adobe Experience Manager reviews
1,489 views|967 comparisons
93% willing to recommend
Optimizely Logo
Optimizely
Read 7 Optimizely reviews
29 views|29 comparisons
100% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Digital Experience Platforms (DXP)
May 2024
Executive Summary

We performed a comparison between Adobe Experience Manager and Optimizely based on real PeerSpot user reviews.

Find out what your peers are saying about Adobe, Liferay, Salesforce and others in Digital Experience Platforms (DXP).
To learn more, read our detailed Digital Experience Platforms (DXP) Report (Updated: May 2024).
Download the complete report
769,630 professionals have used our research since 2012.
Featured Review
Gaurav Mishra
Feature-rich, with a straightforward GUI, and an analytics dashboard that shows you the traffic source, number of...
The main benefit of using Adobe Experience Manager in the company is that it lets you easily manage your websites and content. You can also have a... Read more →
Anonymous User
Its ability to integrate with third-party platforms has been valuable.
It has increased interest in testing culture, and made it so that ideas can be tested before actual developer time is spent launching something... Read more →
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
  • "It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
  • "Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

    • More Adobe Experience Manager Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about Adobe Experience Manager?
    Top Answer:It is easy to learn. You don't need to be an advanced Java developer.
    Read all 6 answers   →
    What needs improvement with Adobe Experience Manager?
    Top Answer:Area of improvement for Cloud Service: For the last four years, I've been working on AEM as a Cloud Service. I feel the tool has all the features needed for production, but the problem is with skills… more »
    Read all 6 answers   →
    What is your primary use case for Adobe Experience Manager?
    Top Answer:It's a powerful content management system – there's really no competitor in the market right now. The main use case is digital marketing. For example, if you have offers you want to publish… more »
    Read all 5 answers   →
    Ask a question

    Earn 20 points

    Ranking
    1st
    out of 30 in Digital Experience Platforms (DXP)
    Views
    1,489
    Comparisons
    967
    Reviews
    6
    Average Words per Review
    635
    Rating
    8.2
    24th
    out of 30 in Digital Experience Platforms (DXP)
    Views
    29
    Comparisons
    29
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud
    Learn More
    Adobe
    Optimizely
    Video Not Available
    Overview

    Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers. 

    Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

    Sample Customers
    Metra
    Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization40%
    Financial Services Firm10%
    Computer Software Company9%
    Manufacturing Company4%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Retailer11%
    Performing Arts8%
    Government8%
    Company Size
    REVIEWERS
    Small Business21%
    Midsize Enterprise14%
    Large Enterprise64%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise46%
    Large Enterprise44%
    REVIEWERS
    Small Business38%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise7%
    Large Enterprise69%
    Buyer's Guide
    Digital Experience Platforms (DXP)
    May 2024
    Download Free Report
    Find out what your peers are saying about Adobe, Liferay, Salesforce and others in Digital Experience Platforms (DXP). Updated: May 2024.
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    769,630 professionals have used our research since 2012.

    Adobe Experience Manager is ranked 1st in Digital Experience Platforms (DXP) with 16 reviews while Optimizely is ranked 24th in Digital Experience Platforms (DXP). Adobe Experience Manager is rated 7.8, while Optimizely is rated 9.2. The top reviewer of Adobe Experience Manager writes "A powerful product that can be used for user experience, product design, and user journeys". On the other hand, the top reviewer of Optimizely writes "Its ability to integrate with third-party platforms has been valuable". Adobe Experience Manager is most compared with Adobe CQ5, Liferay Digital Experience Platform, SharePoint, WordPress and SDL Tridion DX, whereas Optimizely is most compared with Amplitude, Matomo, Apptimize, Google Analytics and Pendo.

    See our list of best Digital Experience Platforms (DXP) vendors.

    We monitor all Digital Experience Platforms (DXP) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.