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Adobe Experience Manager vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Digital Experience Platforms (DXP)
1st
Average Rating
8.2
Reviews Sentiment
6.3
Number of Reviews
27
Ranking in other categories
Enterprise Content Management (5th), Web Content Management (1st), Enterprise Social Software (5th)
Optimizely
Ranking in Digital Experience Platforms (DXP)
14th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (14th), Feature Management (4th)
 

Mindshare comparison

As of January 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Adobe Experience Manager is 14.5%, down from 18.9% compared to the previous year. The mindshare of Optimizely is 3.7%, up from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager14.5%
Optimizely3.7%
Other81.8%
Digital Experience Platforms (DXP)
 

Featured Reviews

reviewer2771634 - PeerSpot reviewer
Senior Technical Program Manager /Senior Lead Solution Architech- Product Technology & Gen AI at a insurance company with 10,001+ employees
Have faced challenges with setup and pricing but have found flexibility and support helpful
Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered. We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
15%
Outsourcing Company
10%
Comms Service Provider
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise21
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Moving forward, if Adobe implements AI tools wherein a vendor or a stakeholder comes in and gives instructions, they could develop a page or a whole site accordingly in a few minutes or a few days,...
What is your primary use case for Adobe Experience Manager?
Adobe Experience Manager is used for developing components, content management, and developing experience fragments and content fragments. Assets are used for the DAM for storing files and document...
Ask a question
Earn 20 points
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Adobe Experience Manager vs. Optimizely and other solutions. Updated: December 2025.
880,844 professionals have used our research since 2012.