Try our new research platform with insights from 80,000+ expert users

Heap vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
4th
Average Rating
7.8
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
15th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (14th), Feature Management (4th)
 

Mindshare comparison

As of December 2025, in the Web Analytics category, the mindshare of Heap is 6.3%, down from 6.4% compared to the previous year. The mindshare of Optimizely is 3.4%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Heap6.3%
Optimizely3.4%
Other90.3%
Web Analytics
 

Featured Reviews

JF
Engagement Manager at TheMathCompany
Provides actionable user behavior insights and improves feature prioritization decisions
I didn't encounter many components that were annoying. One main area of frustration was finding data. When wanting to find data about clicks on a specific UI feature, element, or button, sometimes the objects were not named in a descriptive way. That was our problem on the implementation side, not Heap's. I also found that the analytics dashboards in Heap couldn't be customized as much as desired. I couldn't adjust the charts in the widgets or the settings on each widget to the level wanted in either data granularity or physical size of the widget on the dashboard page. Additional flexibility in dashboard building and widget building would be beneficial.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
report
Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.
879,259 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Real Estate/Law Firm
15%
Computer Software Company
14%
Insurance Company
10%
Manufacturing Company
8%
Computer Software Company
15%
Outsourcing Company
10%
Comms Service Provider
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
My experience with pricing, setup cost, and licensing was a smoother process, and my teammates helped me out because I don't have clear information about pricing. It was a cost-efficient way to get...
What needs improvement with Heap?
I recommend making Heap stronger, more user-friendly, and integrating it with other apps such as Instagram, Facebook, LinkedIn, and even smaller platforms such as Reddit. If it is integrated with A...
What advice do you have for others considering Heap?
My advice to others looking into using Heap is to use auto-capture and complete capture a lot because these two features are really amazing compared to its competitors. The reports it generates, th...
Ask a question
Earn 20 points
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Heap vs. Optimizely and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.