Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.
| Product | Mindshare (%) |
|---|---|
| Optimizely | 3.8% |
| Adobe Experience Manager | 14.3% |
| Liferay Digital Experience Platform | 8.9% |
| Other | 73.0% |
| Company Size | Count |
|---|---|
| Small Business | 3 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 14 |
| Large Enterprise | 24 |
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
| Author info | Rating | Review Summary |
|---|---|---|
| AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees | 4.0 | I find this A/B testing tool powerful, offering easy test building and thorough results for better decisions. Uptime is great, and tech support is responsive, though third-party communication could improve. It's the standard. |
| Product Development Manager at a consultancy with 1,001-5,000 employees | 5.0 | I've used this for three years, finding its WYSIWYG editor great for A/B tests and initial setup very easy. Support is wonderful, and we've had no deployment issues. Verifying goals, however, could be easier. |
| Especialista de Optimización Web/Mobile at a transportation company with 5,001-10,000 employees | 4.5 | I found Optimizely excellent for multivariate testing and analytics, fostering a testing culture. It has great customer service, easy setup, and good ROI. I only wish it had better statistics export options. |
| Design Director at a tech company with 51-200 employees | 4.5 | I find this product excellent for A/B testing, easy to use, and dependable. Its support is superb. Although premium-priced, the knowledge gained is priceless, making decisions data-driven. Setup was easy, and I've had no issues. |
| Senior MVT Developer (Multivariate Testing) at a marketing services firm with 5,001-10,000 employees | 5.0 | I find Optimizely great! It offers seamless integration and fosters a testing culture with high ROI. Optimizely X addressed past issues, and customer support is excellent. I'd love to see more integrated products like analytics and tag management in the future. |
| Co-founder with 51-200 employees | 4.5 | I find this solution great for dead-simple A/B testing and CRO, especially for mixed technical and non-technical teams. However, I've noticed it can significantly slow down page load performance with images or JavaScript, and I wish there was better documentation for technical workarounds. |
| CEO with 51-200 employees | I found its intuitive UI and unique button click tracking valuable. Although it lacks support for external or multipage variants, its metrics helped me achieve a 3x conversion improvement. |
