Adobe Campaign vs Oracle Fusion Service comparison

Adobe and Oracle are both solutions in the Marketing Management category. Adobe is ranked #8 with an average rating of 7.7, while Oracle is ranked #6 with an average rating of 8.4. Adobe holds a 6.2% mindshare in MM, compared to Oracle’s 2.7% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution, compared to 91% of Oracle users who would recommend it.

Adobe Campaign

Read 3 Adobe Campaign reviews

493 Views
483 Comparison Views

100% willing to recommend

Oracle Fusion Service

Read 35 Oracle Fusion Service reviews

1,478 Views
177 Comparison Views

91% willing to recommend

Adobe Campaign

Oracle Fusion Service

Comparison Buyer's Guide

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Executive SummaryUpdated on May 21, 2025

Oracle Fusion Service and Adobe Campaign compete in enterprise software solutions. Oracle Fusion Service has the advantage in pricing and customer support, while Adobe Campaign is preferred for its robust features in customer engagement.

Features: Oracle Fusion Service integrates with CRM, offering strong analytics and automation. It supports cloud capabilities for improved service management. Adobe Campaign provides multichannel campaign management, advanced personalization, and customer journey analytics, making it suitable for sophisticated marketing needs.

Ease of Deployment and Customer Service: Adobe Campaign offers a flexible deployment model and professional support services adaptable to organizational needs. Oracle Fusion Service ensures seamless integration with dedicated support for efficient setup and operation, focusing on comprehensive business process support.

Pricing and ROI: Oracle Fusion Service provides a competitive setup cost, focusing on high ROI through enhanced service capabilities. Adobe Campaign requires a higher initial investment but yields significant returns with its extensive feature set that improves marketing effectiveness. Oracle stands out for cost-effectiveness, while Adobe is valued for features that drive substantial returns.

To learn more, read our detailed Adobe Campaign vs. Oracle Fusion Service Report (Updated: December 2025).

Buyer's Guide

Adobe Campaign vs. Oracle Fusion Service

December 2025

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Helped 879,371 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Campaign

Ranking in Marketing Management

8th

Average Rating

7.6

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Fusion Service

Ranking in Marketing Management

6th

Average Rating

8.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), CRM (10th)

Mindshare comparison

As of December 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 6.2%, up from 3.6% compared to the previous year. The mindshare of Oracle Fusion Service is 2.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management Market Share Distribution
Product	Market Share (%)
Oracle Fusion Service	2.7%
Adobe Campaign	6.2%
Other	91.1%

Marketing Management

Featured Reviews

SM17

Technology Associate at Goldman Sachs

Though it is good for the analytics part, it needs to be made less complex for users

The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.

Read full review

Dhivakar I

Consultant at Deloitte

Have faced persistent configuration issues and performance delays that slow down large workflows

From a developer's perspective, it could be more open for programming language configurations. It is currently restricted to Groovy scripting. While UI and UX designs are open to JavaScript configurations, there are restrictions on certain functions that can be used. The solution could be enhanced to better serve customers when dealing with complex programs. The customer's websites face issues with loading properly, and response time gets longer when implementing larger workflows. This could be improved to achieve lower response times even with larger workflows involving multiple system integrations and complex architecture. The agent decay capabilities need improvement in future releases. Currently, there are some agent decay configurations available for developers to implement, but this area needs enhancement. Performance issues exist in the Sandbox area. The Sandbox is a trial area for configurations, but if work continues for a long time without publishing, it tends to get corrupted, requiring deletion and rework from the ground up. This has caused significant rework and effort multiple times. Technical support can be challenging to work with. When facing product-related issues or configuration problems, the support experience varies. Sometimes the technical support is knowledgeable and helpful, but often they redirect problems elsewhere and cause delays in resolution.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a stable solution."

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere."

"Analytics was a good part of Adobe Campaign."

"The most valuable feature of the solution is that a company can maintain all of its HR data without any issues."

"Multichannel communication can be enabled utilizing Oracle Fusion Service, including chatbots and AI chatbots."

"I've seen positive impact from using Oracle Fusion Service, especially for HCM, where there's been a revolution from E-Business to Fusion; it's completely different."

"There is a focus on maintaining efficiency, and it is a significant time saver."

"Oracle offers a wide range of applications, each capable of delivering significant value to our business."

"Oracle's strength lies in swiftly building and deploying enterprise applications globally."

"I find the ERP Fusion Console valuable since it centralizes all the modules like order management."

"There is also a focus on maintaining efficiency, and it is a significant time saver."

More Oracle Fusion Service pros

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem."

"The UI experience needs refinement to enhance user-friendliness."

"We built some custom code to make a few functions easier. Oracle needs to look at what the customers do and integrate them into the product."

"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."

"The vendor must provide a user-friendly mobile application."

"Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly."

"One suggestion I have is to shorten the IT team's response time. When we submit an ASR or similar request, it takes a while to receive a response, and this can be seen as a drawback."

"The user interface and user experience (UI/UX) need significant improvement, especially in the older on-premises versions."

"I would like to see more AI usage, enhanced personalization capabilities, and simpler integration capabilities."

More Oracle Fusion Service cons

Pricing and Cost Advice

"The solution is cheaper than Salesforce. It is useful for small banks that want to trigger emails."

"It will be a bit expensive because it is an Adobe product."

"Oracle Fusion Service is a cheap and flexible solution."

"There are no extra licenses, everything is included in the subscription, and the price is fixed."

"Oracle's pricing is quite high, and this cost can be a significant barrier, especially for smaller companies."

"The tool is reasonably priced."

"Oracle Fusion Service is more expensive than Workday."

"Licensing fees are on the higher end and I rate them an eight out of ten."

"This is definitely an expensive product compared to others on the market."

"The product has average pricing."

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Top Industries

By visitors reading reviews

Financial Services Firm

19%

Comms Service Provider

Retailer

Computer Software Company

Manufacturing Company

11%

Financial Services Firm

Computer Software Company

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	22

Questions from the Community

What do you like most about Adobe Campaign?

Analytics was a good part of Adobe Campaign.

See all answers

What needs improvement with Adobe Campaign?

The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...

See all answers

What is your primary use case for Adobe Campaign?

We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.

See all answers

What do you like most about Oracle Service Cloud?

The solution is easy to learn.

See all answers

What needs improvement with Oracle Service Cloud?

Oracle Fusion Service has many challenges, as it's not easy in customization and for adding features; there's no access for the database directly. For example, we cannot create a database link. We ...

See all answers

What is your primary use case for Oracle Service Cloud?

The typical use cases for Oracle Fusion Service involve many products and services such as HCM, Supply Chain, Finance, and Fixed Assets.

See all answers

Comparisons

Salesforce Marketing Cloud vs Adobe Campaign

Compared 30% of the time

Marketo vs Adobe Campaign

Compared 19% of the time

SAP CRM vs Adobe Campaign

Compared 14% of the time

Microsoft Dynamics CRM vs Adobe Campaign

Compared 11% of the time

HCL Campaign vs Adobe Campaign

Compared 7% of the time

More Adobe Campaign Competitors

Siebel CRM vs Oracle Fusion Service

Compared 12% of the time

Salesforce Sales Cloud vs Oracle Fusion Service

Compared 8% of the time

Oracle CX Sales vs Oracle Fusion Service

Compared 8% of the time

Salesforce Service Cloud vs Oracle Fusion Service

Compared 8% of the time

Microsoft Dynamics CRM vs Oracle Fusion Service

Compared 7% of the time

More Oracle Fusion Service Competitors

Product Reports

Buyer's Guide

Marketing Management

December 2025

Download Adobe Campaign product report

Buyer's Guide

Oracle Fusion Service

December 2025

Download Oracle Fusion Service product report

Also Known As

Neolane Campaign

Oracle Service Cloud, Oracle RightNow

Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Adobe

Deliver efficient service outcomes at scale when and where customers engage. Oracle Fusion Service is a unified platform of apps, data, and capabilities enabling effortless self-service, agent-assisted service, and field service workflows tailored to your industry and use case.

Oracle

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com

Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.

Buyer's Guide

Adobe Campaign vs. Oracle Fusion Service

December 2025

Free Report: Adobe Campaign vs. Oracle Fusion Service

Find out what your peers are saying about Adobe Campaign vs. Oracle Fusion Service and other solutions. Updated: December 2025.

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