ActiveCampaign vs HubSpot Sales Hub comparison

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while HubSpot is ranked #11 with an average rating of 8.3. ActiveCampaign holds a 0.3% mindshare in CRM, compared to HubSpot’s 1.1% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 85% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

128 Views
71 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 20 HubSpot Sales Hub reviews

524 Views
221 Comparison Views

85% willing to recommend

ActiveCampaign

HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

HubSpot Sales Hub and ActiveCampaign are competitors in the marketing automation and CRM space. HubSpot tends to excel in support and integrations, whereas ActiveCampaign is favored for feature adaptability.

Features: HubSpot Sales Hub offers comprehensive CRM capabilities, robust reporting tools, and seamless integration with marketing products. ActiveCampaign provides powerful automation features, versatile email marketing capabilities, and CRM integration. HubSpot focuses on offering a holistic CRM environment, while ActiveCampaign excels in automation flexibility.

Ease of Deployment and Customer Service: HubSpot Sales Hub is known for a user-friendly deployment process and reliable customer support, ensuring a smooth onboarding experience. ActiveCampaign offers a flexible deployment model, which can be complex, but its strong support options help with deployment challenges. HubSpot provides a streamlined experience, while ActiveCampaign balances adaptability with strong assistance.

Pricing and ROI: HubSpot Sales Hub involves higher initial setup costs, with ROI favoring businesses seeking comprehensive CRM solutions. ActiveCampaign offers competitive pricing with attractive ROI for companies prioritizing advanced marketing automation on a budget. HubSpot's investment is valuable for extensive CRM features, whereas ActiveCampaign is a budget-friendly alternative for marketing enhancements.

To learn more, read our detailed ActiveCampaign vs. HubSpot Sales Hub Report (Updated: June 2025).

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

June 2025

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Helped 857,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot Sales Hub

Ranking in CRM

11th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Ashwini Kumar Kamble

Assistant Vice President at ZiMetrics

Manages prospecting and identifies the entire sales lifecycle for a prospect

The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers. The most valuable features in this solution are the activity tracking for a particular prospect, deal sizing, deal valuation, the entire ecosystem of the deal, and the contact person associated with the deal. The tool is quite user-friendly. When we started using it, it was quite clear how to use it. It is a very user-friendly platform, so adopting it had no significant issues. One valuable feature is that it automatically integrates into HubSpot when you write an email to a prospect and include a specific email ID. This gives clear insights into ongoing communications, eliminating information hiding. This feature helps in understanding the entire historical aspect of a prospect, even if the person originally handling it is unavailable.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

"The solution is very straightforward to utilize."

"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."

"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."

"The customer service and support are very good because every time I need something, they reply immediately even in the free version."

"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."

"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."

"It provides efficient business forecasts."

More HubSpot Sales Hub pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The solution is good, but it could be more straightforward."

"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."

"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."

More HubSpot Sales Hub cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"We have to pay for licenses. They are not expensive."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is very affordable from the perspective of the features."

"The tool's licensing offers value."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

17%

Educational Organization

13%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The tool's licensing offers value.

See all answers

What needs improvement with HubSpot Sales Hub?

HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.

See all answers

Comparisons

No data available

Affinity vs HubSpot Sales Hub

Compared 51% of the time

Bigin by Zoho CRM vs HubSpot Sales Hub

Compared 49% of the time

More HubSpot Sales Hub Competitors

Product Reports

Buyer's Guide

CRM

June 2025

Download ActiveCampaign product report

Buyer's Guide

HubSpot Sales Hub

June 2025

Download HubSpot Sales Hub product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

June 2025

Free Report: ActiveCampaign vs. HubSpot Sales Hub

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