ActiveCampaign vs HubSpot Sales Hub comparison

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 8.5, while HubSpot is ranked #7 with an average rating of 8.2. ActiveCampaign holds a 0.6% mindshare in CRM, compared to HubSpot’s 1.0% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 86% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

574 Views
574 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 22 HubSpot Sales Hub reviews

1,273 Views
1,209 Comparison Views

86% willing to recommend

ActiveCampaign

HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

HubSpot Sales Hub and ActiveCampaign are competitors in the marketing automation and CRM space. HubSpot tends to excel in support and integrations, whereas ActiveCampaign is favored for feature adaptability.

Features: HubSpot Sales Hub offers comprehensive CRM capabilities, robust reporting tools, and seamless integration with marketing products. ActiveCampaign provides powerful automation features, versatile email marketing capabilities, and CRM integration. HubSpot focuses on offering a holistic CRM environment, while ActiveCampaign excels in automation flexibility.

Ease of Deployment and Customer Service: HubSpot Sales Hub is known for a user-friendly deployment process and reliable customer support, ensuring a smooth onboarding experience. ActiveCampaign offers a flexible deployment model, which can be complex, but its strong support options help with deployment challenges. HubSpot provides a streamlined experience, while ActiveCampaign balances adaptability with strong assistance.

Pricing and ROI: HubSpot Sales Hub involves higher initial setup costs, with ROI favoring businesses seeking comprehensive CRM solutions. ActiveCampaign offers competitive pricing with attractive ROI for companies prioritizing advanced marketing automation on a budget. HubSpot's investment is valuable for extensive CRM features, whereas ActiveCampaign is a budget-friendly alternative for marketing enhancements.

To learn more, read our detailed ActiveCampaign vs. HubSpot Sales Hub Report (Updated: December 2025).

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot Sales Hub

Ranking in CRM

7th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

AI Sales & Marketing (1st)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot Sales Hub	1.0%
ActiveCampaign	0.6%
Other	98.4%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Mano Senaratne

Head of Digital Engineering, Management Consultant at Stax Inc.

Seamless integration boosts workflow through custom connectivity

The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"HubSpot Sales Hub is useful for managing workflows."

"What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with."

"The most valuable feature of the solution is the tracking of customer interaction and client introduction."

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."

More HubSpot Sales Hub pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations."

"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."

"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."

"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

More HubSpot Sales Hub cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"The solution is very affordable from the perspective of the features."

"We have to pay for licenses. They are not expensive."

"The tool's licensing offers value."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

University

14%

Educational Organization

14%

Performing Arts

11%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	4
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

See all answers

What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...

See all answers

What needs improvement with HubSpot Sales Hub?

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...

See all answers

Comparisons

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Compared 40% of the time

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Compared 32% of the time

Vtiger CRM vs ActiveCampaign

Compared 28% of the time

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Bigin by Zoho CRM vs HubSpot Sales Hub

Compared 27% of the time

Affinity vs HubSpot Sales Hub

Compared 14% of the time

Oracle CX Sales vs HubSpot Sales Hub

Compared 11% of the time

Blackbaud CRM vs HubSpot Sales Hub

Compared 9% of the time

SAP CRM vs HubSpot Sales Hub

Compared 9% of the time

More HubSpot Sales Hub Competitors

Product Reports

Buyer's Guide

CRM

January 2026

Download ActiveCampaign product report

Buyer's Guide

HubSpot Sales Hub

January 2026

Download HubSpot Sales Hub product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

December 2025

Free Report: ActiveCampaign vs. HubSpot Sales Hub

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