ActiveCampaign vs HubSpot Sales Hub comparison

ActiveCampaign and HubSpot are both solutions in the CRM category. ActiveCampaign is ranked #35 with an average rating of 8.5, while HubSpot is ranked #10 with an average rating of 8.2. ActiveCampaign holds a 0.4% mindshare in CRM, compared to HubSpot’s 1.3% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 85% of HubSpot users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

168 Views
166 Comparison Views

100% willing to recommend

HubSpot Sales Hub

Read 20 HubSpot Sales Hub reviews

602 Views
596 Comparison Views

85% willing to recommend

ActiveCampaign

HubSpot Sales Hub

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Executive SummaryUpdated on Dec 19, 2024

HubSpot Sales Hub and ActiveCampaign are competitors in the marketing automation and CRM space. HubSpot tends to excel in support and integrations, whereas ActiveCampaign is favored for feature adaptability.

Features: HubSpot Sales Hub offers comprehensive CRM capabilities, robust reporting tools, and seamless integration with marketing products. ActiveCampaign provides powerful automation features, versatile email marketing capabilities, and CRM integration. HubSpot focuses on offering a holistic CRM environment, while ActiveCampaign excels in automation flexibility.

Ease of Deployment and Customer Service: HubSpot Sales Hub is known for a user-friendly deployment process and reliable customer support, ensuring a smooth onboarding experience. ActiveCampaign offers a flexible deployment model, which can be complex, but its strong support options help with deployment challenges. HubSpot provides a streamlined experience, while ActiveCampaign balances adaptability with strong assistance.

Pricing and ROI: HubSpot Sales Hub involves higher initial setup costs, with ROI favoring businesses seeking comprehensive CRM solutions. ActiveCampaign offers competitive pricing with attractive ROI for companies prioritizing advanced marketing automation on a budget. HubSpot's investment is valuable for extensive CRM features, whereas ActiveCampaign is a budget-friendly alternative for marketing enhancements.

To learn more, read our detailed ActiveCampaign vs. HubSpot Sales Hub Report (Updated: July 2025).

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

35th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot Sales Hub

Ranking in CRM

10th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of ActiveCampaign is 0.4%, up from 0.2% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Gonçalo Teixeira

Business Development and Product Owner at wrightia

Offers better lead and opportunity management, improved forecasting, increased visibility, and time-saving benefits

The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities. The most effective feature for email tracking is the integration that immediately captures customer replies and associates them with the customer's history. This allows easy access to all interactions via email without needing to search through emails. Additionally, integrating email signatures and managing multiple email accounts makes tracking and managing emails very convenient. The tool offers an easy overview of opportunities. The solution's reporting feature is easy to configure and manage. The value includes better lead and opportunity management, improved forecasting, increased visibility, and time-saving benefits.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."

"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."

"HubSpot Sales Hub is a good integration tool. It helps us with other platforms. We can integrate data quite easily."

"I found the interface to be modern and intuitive. It offers excellent documentation and guidance for effectively managing sales pipelines."

"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."

"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

More HubSpot Sales Hub pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"There have been some challenges related to workflow customization and terminology."

"It would be good if there were sort of more templated processes offered by the tool since this is an area where the product has shortcomings."

"The tool should get better at catching leads. Currently, it works better on catching inbound leads. Whenever a person signs up on the website, HubSpot catches the lead and creates an account. However, it is not 100 percent accurate."

"The solution is good, but it could be more straightforward."

"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."

"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."

"There have been many instances where we later identified certain customers that should have been on our target list yet were not."

More HubSpot Sales Hub cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"We have to pay for licenses. They are not expensive."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

"The solution is very affordable from the perspective of the features."

"The tool's licensing offers value."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

More HubSpot Sales Hub pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

University

14%

Educational Organization

13%

Computer Software Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

See all answers

What do you like most about HubSpot Sales Hub?

It provides efficient business forecasts.

See all answers

What is your experience regarding pricing and costs for HubSpot Sales Hub?

The tool's licensing offers value.

See all answers

What needs improvement with HubSpot Sales Hub?

HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.

See all answers

Comparisons

No data available

Affinity vs HubSpot Sales Hub

Compared 51% of the time

Bigin by Zoho CRM vs HubSpot Sales Hub

Compared 49% of the time

More HubSpot Sales Hub Competitors

Product Reports

Buyer's Guide

CRM

August 2025

Download ActiveCampaign product report

Buyer's Guide

HubSpot Sales Hub

August 2025

Download HubSpot Sales Hub product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Powerful Sales Software That Grows With You
Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki, Huif

Buyer's Guide

ActiveCampaign vs. HubSpot Sales Hub

July 2025

Free Report: ActiveCampaign vs. HubSpot Sales Hub

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