ActiveCampaign vs Bitrix24 comparison

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ActiveCampaign

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Executive SummaryUpdated on Dec 19, 2024

Bitrix24 and ActiveCampaign compete in the CRM and marketing automation category. ActiveCampaign often has an edge due to its advanced features, justifying its price for those seeking robust capabilities.

Features: Bitrix24 includes a comprehensive CRM and project management suite, video conferencing, and task management. ActiveCampaign provides powerful email marketing automation, CRM integration, and enhanced customer experience features.

Ease of Deployment and Customer Service: Bitrix24 offers cloud-based and on-premise deployment with various support channels. ActiveCampaign provides seamless cloud deployment with straightforward onboarding and personalized customer support.

Pricing and ROI: Bitrix24 is known for competitive pricing, including a free tier and scalable options, delivering substantial ROI. ActiveCampaign's tiered pricing offers higher costs but potentially greater ROI with improved customer engagement and sales conversions.

To learn more, read our detailed ActiveCampaign vs. Bitrix24 Report (Updated: September 2025).

ActiveCampaign vs. Bitrix24

September 2025

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Bitrix24

Ranking in CRM

20th

Average Rating

7.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Project Management Software (16th), Enterprise Social Software (13th)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of Bitrix24 is 1.3%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Bitrix24	1.3%
ActiveCampaign	0.5%
Other	98.2%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Miguel Molano

Sales Manager at a comms service provider with 51-200 employees

Efficient contact management with enhanced automation and good reliability

We use Bitrix24 to store contact leads and opportunities. For opportunities, we manage the entire business case from early stages until it is won or lost. Additionally, we use many automations, particularly email automations The CRM enables us to manage our job efficiently, offering…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The CRM and collaboration tools are well-designed for our purposes. Your projects can be based on tasks, CRM, or opportunities. The task-based features are the most valuable for us right now."

"Bitrix24 is a user-friendly solution that is easy to use."

"It's a very easy-to-use product."

"I am impressed with the solution's ability to customize workflows."

"Bitrix24's workflow is better than that of others. The user interface is also good."

"The technical support was intuitive and had good documentation."

"The data entry functionality is excellent, and the pipeline views and filters are highly useful."

"Offers, a free version."

More Bitrix24 pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"In our organization, we feel that the UI and the functionalities for workflows in the solution need a lot of improvement."

"The user interface could be improved or simplified. When you log in and see so many functions, it's a little overwhelming."

"Compared to Microsoft, we found Bitrix24 a little complex because it's new to us, and we don't understand it much."

"Bitrix24’s interface needs to be improved."

"The stability could be improved."

"The solution's open channel and contact center could be improved."

"The client interface is not very user-friendly."

"There are some bugs in the mobile system."

More Bitrix24 cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"I use the free version. I sense that my company will need a license for the solution in a few months to use some features like lead management."

"Bitrix24 offers an open-source option for small companies, but you can order a bigger range of services on a monthly or yearly contract."

"The cost is $2,500, which will be spread out over 18 to 24 months."

"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a seven or eight out of ten."

"Price-wise, it is a very cheap solution."

"Licenses are cheap compared to other solutions."

"Bitrix24 used to be cheaper, but now it's getting expensive."

"The pricing for this program is reasonable."

More Bitrix24 pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

21%

Comms Service Provider

11%

Retailer

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	2

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

What do you like most about Bitrix24?

We are considering Bitrix24 as an office automation solution for our workplace productivity-related issues, project management activities, and staff tracking.

What is your experience regarding pricing and costs for Bitrix24?

The pricing for Bitrix24 is reasonable and standardized. However, we face limitations in Venezuela, where monthly invoicing isn't available, forcing us to pay annually.

What needs improvement with Bitrix24?

We need full ERP integration to take all our processes in one platform. Additionally, extracting data can be troublesome, as we have to use Russian APIs, which poses a security concern.

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Product Reports

Download ActiveCampaign product report

CRM

September 2025

Download Bitrix24 product report

October 2025

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Communication and collaboration tools
Ready for unified collaboration? Intranet, chat, videoconferencing, calendars, workspaces, documents, tasks and internal communication tools in one place!

Group task management
Collaborative task management for teams large and small. Time tracking, reminders, reporting, templates, task dependencies and more.

Sample Customers

Information Not Available

mobilblitz Geissler & Ulrich GbR, Caloryfrio.com, k-webs, Ecuatoriana Industrial, Artistic Closets, Saigon Newport Corporation