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ActiveCampaign vs Bitrix24 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
28th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Bitrix24
Ranking in CRM
34th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Project Management Software (27th), Enterprise Social Software (22nd)
 

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Bitrix24 is 0.8%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
ActiveCampaign0.6%
Bitrix240.8%
Other98.6%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Abasiakama Bassey - PeerSpot reviewer
Founder at Elxae Hub
A project management tool that offers great scalability and stability
The support provided by Bitrix24 is an area with shortcomings that needs improvement. From an improvement perspective, Bitrix24 should consider providing live and upfront support to its users, especially those who use the solution's free version. If you want someone to get on your platform for which you can't provide support, then it doesn't make that platform any different from its competitors. It would make sense to people if Bitrix24 could provide support for even their free version. It would be good if Bitrix24 added some accounting elements to the tool instead of just providing functionality related to bookkeeping alone since it can help Bitrix24 become a complete tool. During the setup phase of the solution, the tool should provide its users an option to add the accounting part, making it a complete solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"Initially, Bitrix24 improved the way we operate because we were not previously using a CRM. Before Bitrix24, we tracked everything through Outlook. Now, we have a tool that will automatically put out reports for us."
"The most valuable features are data entry, the pipeline view with filters, and the automation capabilities."
"We use many of this solution's features for communication and for process automation, and it offers more functionality than a regular CRM."
"The CRM and collaboration tools are well-designed for our purposes. Your projects can be based on tasks, CRM, or opportunities. The task-based features are the most valuable for us right now."
"Bitrix24 is ideal for creating a CRM platform. It can integrate some third-party solutions, and it's highly flexible."
"I believe that having one system that handles all of the functions that we need in a business, such as marketing, sales, pipeline management, project management, meetings, customer contact, customer feedback, social media integrations, and connections to our cloud data storage, Google, and Microsoft, is a good idea."
"It is a very scalable solution...The tool currently operates efficiently and contributes to our ongoing digitization efforts, including documentation and workflows."
"What I like about this solution is that it is easy to use and very stable."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"In my opinion, everything needs improvement. It all starts with the user experience. It's extremely difficult to use, it's always lagging, It doesn't look particularly appealing, in terms of how it looks, and it is extremely difficult to locate the stages."
"There are some bugs in the mobile system."
"Bitrix24 comes with lots of options and tools, but at the end of the day, it's too complicated for us."
"The solution's open channel and contact center could be improved."
"We need full ERP integration to take all our processes in one platform."
"I would like to see improvements with Bitrix24's marketing automation."
"Our financial department does not use Bitrix24 because it's not good for the sort of work they do. So, once we create an invoice in Bitrix24, we sent it to the client and the financial department and they enter it separately into their system. This is not great for us since we can't track what happens after a sale."
"It's a team management tool, but the way the tasks are assigned and the way you are able to control them are lacking when compared to Asana or monday.com. The latter tools are a lot more adaptable to team management. Thus, better features to control the team are needed in Bitrix24."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"Licenses are cheap compared to other solutions."
"Bitrix24 offers an open-source option for small companies, but you can order a bigger range of services on a monthly or yearly contract."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a seven or eight out of ten."
"Bitrix24 is a cheap tool. I think our costs are somewhere between $1,000 and $5,000 per month. There are no additional costs with it. We did put in some hours to clean up some project-related stuff in it, but it was not much."
"I use the free version. I sense that my company will need a license for the solution in a few months to use some features like lead management."
"The cost is $2,500, which will be spread out over 18 to 24 months."
"Bitrix24 used to be cheaper, but now it's getting expensive."
"The product's pricing is okay for me. It is not expensive."
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Top Industries

By visitors reading reviews
No data available
Construction Company
17%
Comms Service Provider
13%
Manufacturing Company
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What is your experience regarding pricing and costs for Bitrix24?
The pricing for Bitrix24 is reasonable and standardized. However, we face limitations in Venezuela, where monthly invoicing isn't available, forcing us to pay annually.
What needs improvement with Bitrix24?
We need full ERP integration to take all our processes in one platform. Additionally, extracting data can be troublesome, as we have to use Russian APIs, which poses a security concern.
What advice do you have for others considering Bitrix24?
I would recommend Bitrix24 to others. Although we are moving to another solution, Bitrix24 offers impressive capabilities we haven’t utilized fully. I'd rate the solution eight out of ten.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
mobilblitz Geissler & Ulrich GbR, Caloryfrio.com, k-webs, Ecuatoriana Industrial, Artistic Closets, Saigon Newport Corporation
Find out what your peers are saying about ActiveCampaign vs. Bitrix24 and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.