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Actifio vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Test Data Management
8th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
8
Ranking in other categories
Backup and Recovery (47th)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of August 2025, in the Test Data Management category, the mindshare of Actifio is 4.1%, up from 3.7% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 3.9%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management
 

Featured Reviews

Hitesh Kumar Jamb - PeerSpot reviewer
Helps reduce costs and enables the creation of new non-production databases
We use the solution on our non-production database. We use it to spin up non-production environments using Oracle The product helps to create new non-production databases. The solution helps reduce costs. The product must provide AI features. Google has stopped supporting the on-premise version…
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"They will assist me in achieving whatever budget issue the client may be having."
"Very user-friendly and the QSA is very good."
"The solution helps reduce costs."
"Very user-friendly and the QSA is very good."
"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"It gives you accountability to centralize your data and have it available to different applications."
"It has improved our organization because it has made our data more reliable. Data is the most important asset these days, and in order to trust your data, you need these tools to make sure that your data is clean and reliable."
"The serverless capability and the packaging application of the solution are valuable."
"The most valuable features of Informatica MDM are the IDQ and RDM data management."
"Informatica MDM has a defined data model we can customize with user and developer options."
"Replication allows us to fully replicate all objects from Shop Floor Data Collection (SFDC) to in-house/on-premises database in one job."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"It has all the advantages of the Cloud in that you can use it without worrying about infrastructure, upkeep, or upgrades."
 

Cons

"The initial setup is complex."
"Google has stopped supporting the on-premise version of the tool."
"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"Areas that need improvement would be the support for recovery in the physical environment."
"Lacks the option to price backup costs within the solution itself."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"The configuration process is pretty lengthy and challenging and could be made easier to understand."
"The UI is terrible and not user-friendly."
"I would like to see support for more data sources."
"The solution doesn't directly connect to any of the analytical tools."
"Managing the licenses with the on-premises version was difficult."
"There are also some technical issues sometimes with integrations because clients have a lot of different types of data sources."
"Inserting the GenAI into the master data management will reduce the overall effort of operational activities."
 

Pricing and Cost Advice

"Support is very good. They send out a VM link and help you fix any issues."
"Actifio is cheaper than other tools."
"Pricing is on a case by case basis."
"Informatica Axon is expensive."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"The solution's pricing model is easy, but it is very expensive."
"The pricing is high compared to other tools on the market."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Retailer
15%
Computer Software Company
14%
Insurance Company
6%
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
The Travel Company, Carbonite
Find out what your peers are saying about Actifio vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.