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Actifio vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Actifio boosts productivity by reducing storage costs, improving data management, and enhancing disaster recovery, offering substantial ROI.
Sentiment score
7.1
Informatica IDMC enhances data quality, efficiency, and analytics, offering secure integration and reduced cloud migration costs for businesses.
We see return on investment from this solution in terms of time; time reduction or cost benefits is what we are getting very good results from.
 

Customer Service

Sentiment score
5.5
Actifio's customer support is mostly praised, though some users report expertise gaps, especially when involving IBM or Google.
Sentiment score
6.9
Informatica's customer service is praised for quick, knowledgeable support, though response times can vary with customization and membership levels.
Their knowledge isn't great.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products.
 

Scalability Issues

Sentiment score
5.3
Actifio excels in scalable data management across sectors with optimal performance reliant on network and hardware resources.
Sentiment score
7.3
Informatica IDMC delivers scalable, flexible data management across cloud and on-premise environments, accommodating diverse enterprise needs efficiently.
I find Informatica Intelligent Data Management Cloud (IDMC) to be a sustainable and scalable solution.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
 

Stability Issues

Sentiment score
7.5
Actifio is stable and reliable, with robust support and positive user feedback on performance and quick bug resolution.
Sentiment score
7.7
Informatica Cloud is highly rated for stability, despite occasional issues; support effectively resolves any reported bugs.
Once we sorted out all our problems with Actifio and our configuration of our database and other components, I would probably rate stability about a seven.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

Actifio needs workflow flexibility, platform support enhancements, better integration, improved support, pricing features, AI, and seamless upgrades.
Informatica IDMC requires improvements in integration, user interface, performance, support consistency, connectivity, automation, data tagging, and pricing.
I do see some problems with Actifio, specifically keeping current with operating systems.
The observability concept in Informatica Intelligent Data Management Cloud (IDMC) needs improvement as the capabilities are not up to the mark compared to the industry.
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
 

Setup Cost

Actifio is praised for its supportive pricing and professional services, offering affordability and rapid implementation despite learning curves.
Informatica IDMC, a costly solution for large enterprises, offers extensive features and flexibility, justifying its premium pricing.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

Actifio is praised for its Golden Copy, cloud integration, user-friendly interface, cost efficiency, and excellent support team.
Informatica IDMC excels in data management with strong integration, AI-driven analytics, and a flexible user interface.
What really stands out in Actifio is that it can provide us full copies of the database without having full copies of the database.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
 

Categories and Ranking

Actifio
Ranking in Test Data Management
8th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
9
Ranking in other categories
Backup and Recovery (50th)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of October 2025, in the Test Data Management category, the mindshare of Actifio is 4.3%, up from 3.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.2%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.2%
Actifio4.3%
Other90.5%
Test Data Management
 

Featured Reviews

Jeff Poulton - PeerSpot reviewer
Has reduced storage requirements for development environments but presents challenges during upgrades and support interactions
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from, whether it's from IBM or from Google through IBM. I'm not sure who physically does the support. Their knowledge isn't great. Plus, the way we use it is not the focus of Google nowadays. Google, as I understand it, bought the product as an add-on to Google Cloud or whatever as a backup and that's not how we use it. I do see some problems with Actifio, specifically keeping current with operating systems. It can be tricky to upgrade Actifio. It can be a challenge. When we've had to do it, we've had to work with their support people, and some of them are just people reading a sheet of instructions. When those instructions are obviously wrong at times because you can tell if you have half a knowledge of what you're doing, it takes ages for them to go off and find someone to explain what's going wrong. So it can be very laborious.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Retailer
16%
Computer Software Company
15%
Insurance Company
7%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
The Travel Company, Carbonite
Find out what your peers are saying about Actifio vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2025.
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