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Actifio vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Actifio boosts productivity by reducing storage costs, improving data management, and enhancing disaster recovery, offering substantial ROI.
Sentiment score
7.1
Informatica's cloud platform enhances data management efficiency, cost savings, and data security, requiring effective change management for optimal results.
Leadership prefers to utilize third-party tools, such as Snowflake, which has both storage and ELT features.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
The stability and performance remain issues.
consultant at a energy/utilities company with 5,001-10,000 employees
Compared to Collibra Catalog, where the value is noticeable within six months.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Customer Service

Sentiment score
5.5
Actifio's customer support is mostly praised, though some users report expertise gaps, especially when involving IBM or Google.
Sentiment score
6.9
Informatica's customer service is generally rated positively for quick, knowledgeable support, though some report occasional delays and inconsistencies.
Their knowledge isn't great.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
Consulting Principal & Founder at Digital Data Consultancy
Even after going out of service support, they still reached back to me whenever I raised tickets.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
We expect more responsive assistance because they have the expertise since Informatica is their tool, but I don't see enough expertise on the Informatica support side.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Scalability Issues

Sentiment score
5.3
Actifio excels in scalable data management across sectors with optimal performance reliant on network and hardware resources.
Sentiment score
7.3
Informatica Intelligent Data Management Cloud is praised for scalability and flexibility in handling large datasets, despite pricing concerns.
I have used the product over multiple systems and was able to write reports for large data sets without any performance issues.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
Consulting Principal & Founder at Digital Data Consultancy
There are many options available, and the licensing model is quite good, supporting our needs effectively.
Data Integration Architect at Endeavour Foundation
 

Stability Issues

Sentiment score
7.5
Actifio is stable and reliable, with robust support and positive user feedback on performance and quick bug resolution.
Sentiment score
7.7
Users generally find IDMC stable, with occasional challenges after updates, especially in older versions or specific integrations.
Once we sorted out all our problems with Actifio and our configuration of our database and other components, I would probably rate stability about a seven.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
Consulting Principal & Founder at Digital Data Consultancy
There are substantial stability issues with Informatica Cloud Data Quality on the cloud.
consultant at a energy/utilities company with 5,001-10,000 employees
I find the stability to be good, with occasional restarts required every two to three months due to glitches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
 

Room For Improvement

Actifio needs workflow flexibility, platform support enhancements, better integration, improved support, pricing features, AI, and seamless upgrades.
Informatica IDMC needs UI improvements, better connectivity, streamlined configuration, cheaper pricing, and enhanced support with AI integration.
The most concerning issue is IBM support.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
Consulting Principal & Founder at Digital Data Consultancy
The current solution requires code-writing and tweaking, while other solutions offer material-level matches.
IT Manager - Data Quality and Migration at a manufacturing company with 10,001+ employees
If the development interface could be optimized to have fewer modules, it would be greatly beneficial.
Data Integration Architect at Endeavour Foundation
 

Setup Cost

Actifio is praised for its supportive pricing and professional services, offering affordability and rapid implementation despite learning curves.
Informatica IDMC provides a robust but expensive pricing model with complex licensing and potential negotiation discounts for enterprises.
It ranges from a quarter million to a couple of million a year.
Consulting Principal & Founder at Digital Data Consultancy
Informatica Intelligent Cloud Services is affordable for my specific use cases, with the pricing being rated three or four on a scale where one is very cheap.
Data Integration Architect at Endeavour Foundation
Regarding pricing, compared to other tools I have worked with, Informatica offers competitive pricing, which I find not high in terms of starting strategy.
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
 

Valuable Features

Actifio is praised for its Golden Copy, cloud integration, user-friendly interface, cost efficiency, and excellent support team.
Informatica IDMC offers seamless data integration, AI-enhanced features, and efficient governance, enhancing user experience and operational efficiency.
What really stands out in Actifio is that it can provide us full copies of the database without having full copies of the database.
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Consulting Principal & Founder at Digital Data Consultancy
The connectors serve as the main functionality, making data integration processes more efficient by saving time and effort.
Data Integration Architect at Endeavour Foundation
We could run data quality rules as part of Service Bus, which ensured the integrity of customer information before it was entered into our database.
Data and Analytics Manager at a insurance company with 10,001+ employees
 

Categories and Ranking

Actifio
Ranking in Test Data Management
8th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
9
Ranking in other categories
Backup and Recovery (51st)
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of January 2026, in the Test Data Management category, the mindshare of Actifio is 4.0%, up from 3.3% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.8%, up from 5.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.8%
Actifio4.0%
Other90.2%
Test Data Management
 

Featured Reviews

Jeff Poulton - PeerSpot reviewer
Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees
Has reduced storage requirements for development environments but presents challenges during upgrades and support interactions
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from, whether it's from IBM or from Google through IBM. I'm not sure who physically does the support. Their knowledge isn't great. Plus, the way we use it is not the focus of Google nowadays. Google, as I understand it, bought the product as an add-on to Google Cloud or whatever as a backup and that's not how we use it. I do see some problems with Actifio, specifically keeping current with operating systems. It can be tricky to upgrade Actifio. It can be a challenge. When we've had to do it, we've had to work with their support people, and some of them are just people reading a sheet of instructions. When those instructions are obviously wrong at times because you can tell if you have half a knowledge of what you're doing, it takes ages for them to go off and find someone to explain what's going wrong. So it can be very laborious.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Retailer
14%
Computer Software Company
9%
Insurance Company
8%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
The Travel Company, Carbonite
Find out what your peers are saying about Actifio vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.