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Actifio vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
49th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
8
Ranking in other categories
Test Data Management (7th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of July 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.4%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 7.5%, up from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery
 

Featured Reviews

Hitesh Kumar Jamb - PeerSpot reviewer
Helps reduce costs and enables the creation of new non-production databases
We use the solution on our non-production database. We use it to spin up non-production environments using Oracle The product helps to create new non-production databases. The solution helps reduce costs. The product must provide AI features. Google has stopped supporting the on-premise version…
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Very user-friendly and the QSA is very good."
"Very user-friendly and the QSA is very good."
"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"They will assist me in achieving whatever budget issue the client may be having."
"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"The solution helps reduce costs."
"Rubrik is a faster unit from a hardware perspective. Things, like Live Mount, mean we can bring services back straightaway, then have them transition back into the live storage in the background. Because we can use Live Mount to do instant restores, a restore is now a five-minute job. Then, the rest of it is done in the background, rather than doing something for an hour before you actually get the restore back."
"It has also saved us time managing backups. It's pretty stable. So it sends us a report if something goes wrong, then you get a report. You don't really need to manually monitor this software over time. If something happens, you'll get an error and you'll get an email notification and then address it. We found the product pretty stable if it's configured correctly. So it has reduced management time."
"The security and the ransomware protection are most valuable."
"Replaces legacy tapes and disk backups which are unreliable, expensive and space consuming."
"We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."
"The product's most valuable feature is the immutability of a backup."
"The ease of use is the most valuable feature. It is a very simple system compared to just about any other back up technology. It is extremely easy to use and very versatile."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
 

Cons

"Areas that need improvement would be the support for recovery in the physical environment."
"Lacks the option to price backup costs within the solution itself."
"Google has stopped supporting the on-premise version of the tool."
"The initial setup is complex."
"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."
"It is not Windows Cluster-Aware at the moment or Exchange DAG-Aware. If they add support for these particular use cases, it would be even better."
"I would like to see more information on encryption with the next release."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."
 

Pricing and Cost Advice

"Actifio is cheaper than other tools."
"Support is very good. They send out a VM link and help you fix any issues."
"Pricing is on a case by case basis."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"It is an expensive product."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"We pay yearly and it's based on the number of bricks."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"Rubrik is fairly priced."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Computer Software Company
17%
Retailer
11%
Real Estate/Law Firm
6%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Actifio vs. Rubrik and other solutions. Updated: July 2025.
861,390 professionals have used our research since 2012.