Try our new research platform with insights from 80,000+ expert users

Actifio vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
48th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
8
Ranking in other categories
Test Data Management (8th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of September 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.5%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 6.0%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik6.0%
Actifio0.5%
Other93.5%
Backup and Recovery
 

Featured Reviews

Hitesh Kumar Jamb - PeerSpot reviewer
Helps reduce costs and enables the creation of new non-production databases
We use the solution on our non-production database. We use it to spin up non-production environments using Oracle The product helps to create new non-production databases. The solution helps reduce costs. The product must provide AI features. Google has stopped supporting the on-premise version…
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Very user-friendly and the QSA is very good."
"Very user-friendly and the QSA is very good."
"The solution helps reduce costs."
"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"They will assist me in achieving whatever budget issue the client may be having."
"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"Rubrik is a faster unit from a hardware perspective. Things, like Live Mount, mean we can bring services back straightaway, then have them transition back into the live storage in the background. Because we can use Live Mount to do instant restores, a restore is now a five-minute job. Then, the rest of it is done in the background, rather than doing something for an hour before you actually get the restore back."
"Adaptative backup and SLAs simply allow you to tell a machine to backup without taking care of the backup window."
"The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
"The management and ease of installation are the most valuable features."
"I think the best feature is its masterless architecture."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"It is easy to deploy."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
 

Cons

"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"Lacks the option to price backup costs within the solution itself."
"The initial setup is complex."
"Google has stopped supporting the on-premise version of the tool."
"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"Areas that need improvement would be the support for recovery in the physical environment."
"The Office 365 protection could be improved."
"It needs to support more applications natively, like MySQL/MariaDB."
"I want to see more features regarding filtering in the Snapshot Window, as I need to be able to set a filter for specific dates and times. If I want to check an old backup, I must scroll through one or two years of backups to find what I'm looking for."
"The functionality is missing, but they are very receptive to our thoughts and ideas."
"They support Hyper-V and it works with our CloudOut, the cloud DR, but they seem to add features for VMware first and Hyper-V gets added second or sometimes several releases after the VMware feature comes out."
"I'd like to see a cloud backup service for smaller customer environments that may not support a physical or virtual appliance."
"Troubleshooting failed backups is difficult, and deciphering the logs without the help of support is usually almost impossible."
"Setup is immediate but pricing is not cheap."
 

Pricing and Cost Advice

"Pricing is on a case by case basis."
"Actifio is cheaper than other tools."
"Support is very good. They send out a VM link and help you fix any issues."
"Rubrik is quite expensive for small businesses."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
report
Use our free recommendation engine to learn which Backup and Recovery solutions are best for your needs.
867,341 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
18%
Retailer
14%
Computer Software Company
14%
Insurance Company
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Actifio vs. Rubrik and other solutions. Updated: September 2025.
867,341 professionals have used our research since 2012.