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Actifio vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
49th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
8
Ranking in other categories
Test Data Management (7th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of June 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.3%, down from 0.3% compared to the previous year. The mindshare of Rubrik is 7.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery
 

Featured Reviews

Hitesh Kumar Jamb - PeerSpot reviewer
Helps reduce costs and enables the creation of new non-production databases
We use the solution on our non-production database. We use it to spin up non-production environments using Oracle The product helps to create new non-production databases. The solution helps reduce costs. The product must provide AI features. Google has stopped supporting the on-premise version…
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They will assist me in achieving whatever budget issue the client may be having."
"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"The solution helps reduce costs."
"Very user-friendly and the QSA is very good."
"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"Very user-friendly and the QSA is very good."
"The ease of use and innovation are the features that stand out for us."
"The main benefit is that we are secured in terms of workloads. We know that if we need to restore any VMs, or even any files inside a VM, that we will succeed 100 percent. This means that we don't need to spend much time administering the backup environment because we know it is self-healing and efficient. So, we are spending that time on something else, which is always a plus."
"For data security, anomaly detection, site monitoring, and threat hunting are very important features that help customers."
"Rubrik is a faster unit from a hardware perspective. Things, like Live Mount, mean we can bring services back straightaway, then have them transition back into the live storage in the background. Because we can use Live Mount to do instant restores, a restore is now a five-minute job. Then, the rest of it is done in the background, rather than doing something for an hour before you actually get the restore back."
"The solution's technical support team is very responsive and proactive."
"The archiving, off-of-box, is awesome. It lets you put your data where you want it and gives you the peace of mind of having more than one copy of it. And it's smart about the way that it does the archiving. It doesn't just copy one-for-one. It does all of its processing of the deduplication and compression before it sends it off to the archive, which helps with our cloud costs."
"The management and ease of installation are the most valuable features."
"I value the options it has for storage tiering (i.e. whether it should be a flash, SSD, or pushed to the cloud) depending on the data provided."
 

Cons

"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"Lacks the option to price backup costs within the solution itself."
"The initial setup is complex."
"Google has stopped supporting the on-premise version of the tool."
"Areas that need improvement would be the support for recovery in the physical environment."
"Improving PowerShell integration would greatly simplify Rubrik management."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
"Rubrik can only leverage cloud storage for archiving and has no cloud failover."
"User interface could be improved."
"Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."
"The dashboard and user interface could be improved to make them more user-friendly."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
 

Pricing and Cost Advice

"Actifio is cheaper than other tools."
"Pricing is on a case by case basis."
"Support is very good. They send out a VM link and help you fix any issues."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"We are on an annual license to use Rubrik and it is priced well."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"Rubrik is fairly priced."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Computer Software Company
17%
Retailer
11%
Real Estate/Law Firm
6%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
There are no extra expansions or expenses after purchasing the product. They use storage-based licensing, which is good without anything extra.
 

Comparisons

 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Actifio vs. Rubrik and other solutions. Updated: June 2025.
857,028 professionals have used our research since 2012.