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Actifio vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Actifio
Ranking in Backup and Recovery
47th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
8
Ranking in other categories
Test Data Management (8th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of August 2025, in the Backup and Recovery category, the mindshare of Actifio is 0.4%, up from 0.3% compared to the previous year. The mindshare of Rubrik is 7.4%, up from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik7.4%
Actifio0.4%
Other92.2%
Backup and Recovery
 

Featured Reviews

Hitesh Kumar Jamb - PeerSpot reviewer
Helps reduce costs and enables the creation of new non-production databases
We use the solution on our non-production database. We use it to spin up non-production environments using Oracle The product helps to create new non-production databases. The solution helps reduce costs. The product must provide AI features. Google has stopped supporting the on-premise version…
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Very user-friendly and the QSA is very good."
"They will assist me in achieving whatever budget issue the client may be having."
"This product has unique capabilities that lead the product category in test data management, cloning and recovery."
"Very user-friendly and the QSA is very good."
"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."
"The solution helps reduce costs."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"The solution is extremely stable. They've been phenomenal, especially for a young company."
"Intelligent agent technology."
"Live Mount is where we do the majority of our big recoveries, unless it is a file recovery. A file recovery takes a few minutes to restore to where the file in the event a file was accidentally deleted by a user, etc. There has been at least a 90 percent reduction in recovery time based on our previous solution, from the need to recover something to when it's actually recovered went from hours to minutes."
"CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."
"It has a streamlined user interface, provides an improved tech support experience, and reduces time required to locate and restore data."
"The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards."
 

Cons

"The initial setup is complex."
"Areas that need improvement would be the support for recovery in the physical environment."
"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."
"Lacks the option to price backup costs within the solution itself."
"Google has stopped supporting the on-premise version of the tool."
"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."
"I want to see more features regarding filtering in the Snapshot Window, as I need to be able to set a filter for specific dates and times. If I want to check an old backup, I must scroll through one or two years of backups to find what I'm looking for."
"Could be improved from an analytics point of view."
"I would rate the stability a seven out of ten. There is always room for improvement."
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"The customer service and support could be a bit faster."
"It needs to keep innovating to stay relevant in the data management field."
"Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier."
"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
 

Pricing and Cost Advice

"Support is very good. They send out a VM link and help you fix any issues."
"Actifio is cheaper than other tools."
"Pricing is on a case by case basis."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"It is an expensive product."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Retailer
15%
Computer Software Company
14%
Insurance Company
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What is your experience regarding pricing and costs for Actifio?
Actifio is cheaper than other tools. I rate the pricing an eight out of ten.
What needs improvement with Actifio?
The product must provide AI features. Google has stopped supporting the on-premise version of the tool.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Overview

 

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Actifio vs. Rubrik and other solutions. Updated: July 2025.
865,985 professionals have used our research since 2012.