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Act-On Software vs Netcore Customer Engagement Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Act-On Software
Ranking in Marketing Automation
14th
Average Rating
9.0
Reviews Sentiment
8.7
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Netcore Customer Engagement...
Ranking in Marketing Automation
19th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Customer Data Platforms (CDP) (10th)
 

Mindshare comparison

As of May 2026, in the Marketing Automation category, the mindshare of Act-On Software is 1.8%, up from 1.0% compared to the previous year. The mindshare of Netcore Customer Engagement Platform is 1.5%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Act-On Software1.8%
Netcore Customer Engagement Platform1.5%
Other96.7%
Marketing Automation
 

Featured Reviews

it_user82449 - PeerSpot reviewer
Business Systems Manager at a consultancy with 501-1,000 employees
The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.
The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.
FP
New Product Introduction Manager at Buffalo Wild Wings - Fralich, Inc.
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."
"Our organization was operating blindfolded before implementing Act-On."
"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."
"Act-On is simple to use and it makes campaign development a breeze."
"Act-On has an outstanding customer support team and they escalate issues to their technical teams before the frustration level."
"With this product, we are able to do so much more with our marketing."
"We can trigger emails and actions based on their behaviors, which is very beneficial."
"We got a 30% increase in email open rates due to relevant targeting, 30% increase in overall leads, 12-15 man-hours savings per week due to automation."
 

Cons

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."
"The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall."
"Interface and design consistency are my two significant cons for this platform."
"Interface and design consistency are my two significant cons for this platform."
"Customer service is good, but the Netcore Smartech team should strive for improving it further. EMM customer service was far better than Smartech customer service as Smartech needs better coordination between Netcore back end teams, which needs to be improved."
 

Pricing and Cost Advice

Information not available
"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
report
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise1
No data available
 

Also Known As

No data available
Netcore Smartech, Smartech
 

Overview

 

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.
Goair, Koovs.com, Oxigen Wallet, SBI MF
Find out what your peers are saying about Act-On Software vs. Netcore Customer Engagement Platform and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.