Act-On Software vs LeadSquared comparison

Act-On Software and LeadSquared are both solutions in the Marketing Automation category. Act-On Software is ranked #15, while LeadSquared is ranked #9 with an average rating of 7.5. Act-On Software holds a 2.1% mindshare in MA, compared to LeadSquared’s 1.8% mindshare. Additionally, 100% of Act-On Software users are willing to recommend the solution, compared to 85% of LeadSquared users who would recommend it.

Act-On Software

Read 7 Act-On Software reviews

560 Views
493 Comparison Views

100% willing to recommend

LeadSquared

Read 6 LeadSquared reviews

1,373 Views
384 Comparison Views

85% willing to recommend

Act-On Software

LeadSquared

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Executive SummaryUpdated on Jan 6, 2025

Act-On Software and LeadSquared are competing in the marketing automation sector. LeadSquared seems to have the upper hand in features catering to diverse business needs, while Act-On Software excels in customer support and competitive pricing, providing better value for cost efficiency.

Features: Act-On Software offers capabilities for email marketing, lead nurturing, and robust campaign tools. LeadSquared provides CRM integration, customizable workflows, and comprehensive marketing automation features, making it preferable for flexibility and advanced capabilities.

Ease of Deployment and Customer Service: Act-On Software has a straightforward deployment process with prompt customer service and easy integration. LeadSquared requires a slightly more intricate setup but offers extensive support to aid deployment and maximize tool usage.

Pricing and ROI: Act-On Software is noted for its affordable setup cost and cost-effective ROI, appealing to those seeking substantial marketing benefits at a lower price. LeadSquared has a higher initial cost but delivers substantial ROI through its comprehensive features and effectiveness in results.

To learn more, read our detailed Act-On Software vs. LeadSquared Report (Updated: March 2026).

Buyer's Guide

Act-On Software vs. LeadSquared

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Act-On Software

Ranking in Marketing Automation

15th

Average Rating

9.0

Reviews Sentiment

8.7

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (29th)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Act-On Software is 2.1%, up from 0.8% compared to the previous year. The mindshare of LeadSquared is 1.8%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
LeadSquared	1.8%
Act-On Software	2.1%
Other	96.1%

Marketing Automation

Featured Reviews

it_user82449

Business Systems Manager at a consultancy with 501-1,000 employees

The adaptive nurturing, segmentation, multiple lead scoring rules, and simple CRM integration stood out the most.

The CRM integration with Act-On is better with Salesforce and had more value for sales representatives than it did with Microsoft Dynamics CRM; that was MS CRM's downfall. Act-On Anywhere is a nice feature for general users, but the tracking in CRM is lost, and Marketing team subject lines do not carry over on the email templates.

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Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is now much easier for us to send and segment emails, analyze our results and make smarter decisions."

"Our organization was operating blindfolded before implementing Act-On."

"Before I joined, my company used a larger, more expensive but more popular software, and after switching to this, my team can still do everything it needs to for cheaper."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The initial setup is very easy."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"There is a lot of time saved and conversion rates also got improved with LeadSquared compared to the manual process where a person visits the office; after implementing LeadSquared, we convert most leads into successful leads, and productivity is also getting improved as we configured the automation part."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"The most valuable feature of LeadSquared is the customization."

Cons

"One area of improvement would be ability to use dynamic content fields. It is available, but not to the fullest extent where it would help me."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The solution can get quite expensive, especially as you add more users."

"The solution's report section is not very capable and could be improved."

Pricing and Cost Advice

Information not available

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

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Top Industries

By visitors reading reviews

No data available

Outsourcing Company

17%

Comms Service Provider

13%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	1

No data available

Questions from the Community

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What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

Comparisons

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Compared 14% of the time

Salesforce Marketing Cloud vs Act-On Software

Compared 12% of the time

Structured vs Act-On Software

Compared 5% of the time

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Kapture CRM vs LeadSquared

Compared 13% of the time

Zoho CRM vs LeadSquared

Compared 11% of the time

ExtraaEdge vs LeadSquared

Compared 9% of the time

CRMNEXT vs LeadSquared

Compared 9% of the time

ACT! vs LeadSquared

Compared 8% of the time

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Product Reports

Buyer's Guide

Marketing Automation

February 2026

Download Act-On Software product report

Buyer's Guide

CRM

March 2026

Download LeadSquared product report

Overview

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant level quality with everyday customer support. Act-On Software has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit www.act-on.com.

Act-On Software

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Sample Customers

NYU, Tableau, Xerox, ASPCA, Lego Education, Hoopla, Avery Dennison and SolarWorld.

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Buyer's Guide

Act-On Software vs. LeadSquared

March 2026

Free Report: Act-On Software vs. LeadSquared

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