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IQVIA Orchestrated Customer Engagement vs Zoho CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho CRM
Ranking in CRM
2nd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
61
Ranking in other categories
Opportunity Management (3rd), Sales Force Automation (3rd)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, up from 0.6% compared to the previous year. The mindshare of Zoho CRM is 2.1%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Zoho CRM2.1%
IQVIA Orchestrated Customer Engagement0.6%
Other97.3%
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
HarshVardhan1 - PeerSpot reviewer
Software Engineer at Evoluz Global Solutions
Automates client workflows and data validation reliably but has faced limits in complex integrations
While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data. I had a scenario where I had to use two fields from two different modules, and based on that condition, we had to send a follow-up to our team member to complete the task. We could not find any direct integration, direct SOQL query, or direct workflow that could do that work. However, I think the wizard is performing better now for such tasks. I had a two-part scenario where I had to get data from two modules or two fields in Zoho CRM and send a follow-up to our team member based on that data. We were unable to find any direct integration for this. Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"As a result, many people can access the data and gain insights."
"What I like most about Zoho CRM is its configurability. We can adapt it to our needs in terms of the sales process. It has automation capabilities, but we mostly use it as a static system, except for sending emails and information about updated products."
"What I like best about Zoho CRM is the web form feature. I find Zoho CRM forms excellent."
"Its initial setup process for the cloud-based version is straightforward."
"For startups, it's an absolutely brilliant product to start with."
"The platform has a valuable lead qualification feature."
"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."
"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."
"We can customize the solution the way we want to."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"The customization options for roles in Zoho CRM are currently limited."
"It does require some technical background before starting to do anything with Zoho CRM."
"However, as we continued to grow, Zoho did not have all the features we needed to successfully track our sales cycle, so we ended up switching to Salesforce."
"Zoho could be more user friendly by improving the UI of the interface."
"While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data."
"The MCR capabilities have some limitations."
"The UX for the product in general is probably below standard compared to some of the other CRMs."
"If the client's requirements involve managing large datasets, I would go directly to Salesforce due to its capability to store and structure big data, but it tends to be more expensive."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"We have an annual license fee that costs $12,000."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
"It is around $1000 a month."
"We pay for an annual license to use this solution."
"The solution has standard pricing plans."
"The product costs $35 per user per year."
"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."
"There is an annual license."
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Top Industries

By visitors reading reviews
No data available
Outsourcing Company
13%
Construction Company
11%
Manufacturing Company
11%
Comms Service Provider
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business49
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

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What is your experience regarding pricing and costs for Zoho CRM?
My experience with pricing, setup cost, and licensing is that those details were taken care of by our operations team, and I am not sure about the specifics.
What needs improvement with Zoho CRM?
I think Zoho CRM can be improved because everything is good, but the UI can be improved. That is the main area where improvements are needed.
What is your primary use case for Zoho CRM?
My main use case for Zoho CRM is to maintain our prospects database, track our email interactions, and manage our entire sales operations. A quick specific example of how I use Zoho CRM in my daily...
 

Also Known As

IQVIA OCE
No data available
 

Overview

 

Sample Customers

Information Not Available
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
914,889 professionals have used our research since 2012.