Sprout Social Reviews

My main use case for Sprout Social is management of the social media channels at Harman, where we manage it for eight plus brands across key platforms like Facebook, Instagram, LinkedIn, TikTok, and Snapchat.

One specific example of how I use Sprout Social is from a scheduling point of view for our social posts, for organic social posts across the world, optimizing the reach and engagements based on suggested times that Sprout Social shares with us.

I find that market intelligence, competitor intelligence, as well as performance of our social posts, both organic and inorganic, as well as use across various channels are some of the very important uses of Sprout Social.

One of the best features that Sprout Social offers is global scheduling, where we can optimize the posting times across our geographic regions to ensure optimized engagements and engagement rates for a similar post. Additionally, the feature to schedule posts for geographically optimized time in local languages is one of the main features that I find very useful.

Local scheduling has been very helpful for me in terms of ensuring maximum engagement, especially during promotional periods or new product introductions where I need to ensure customer attention is maximized during the introduction period to generate interest both in the digital ecosystem and the offline ecosystem.

Sprout Social has positively impacted my organization with enhanced engagements, enhanced reach for our social posts, and better ROI for our investment in our social channels.

I think enhanced AI features as well as APIs to talk to CRM programs would certainly make Sprout Social more efficient.

Regarding Sprout Social's AI capabilities, I currently think they manage it well, but as AI keeps improving, I'm sure the compliance and security norms from Sprout Social also need to improve to ensure that we are able to filter out AI-generated content.

Currently, in the pilots that I have done, I have not found it to be very highly accurate, so there is a felt need to get improvements in those areas.

I have been using Sprout Social for the past four years.

While I would not be able to share very specific metrics, I can share an overall example that is very much in the public domain that includes a specific campaign that we did for one of our primary brands. Sprout Social helped us optimize both reach, awareness, as well as ensuring lead generation by suggesting optimum time for our audience persona, specifically on platforms like LinkedIn, which helped us increase our ROI and also plan for our future campaigns.

My advice for others looking into using Sprout Social is that as long as you can easily onboard your team on Sprout Social, I would highly recommend Sprout Social because the learning curve and the deployment curve are pretty steep. I would rate this product an 8 out of 10.

My main use case for Sprout Social is scheduling out the calendar, social media campaigns, and then I use it for tagging those campaigns and reporting those metrics to funders.

I use the tagging and reporting features by making a social media campaign for a project that promotes health access, using a tag with the sponsor name and the funding period, and generating a report for the engagement metrics to provide that to the project sponsor.

I also use Sprout Social to see the messages that come in across platforms and respond to those messages within Sprout Social platform rather than navigating to that individual platform.

In my experience, the best features Sprout Social offers are the ability to manage multiple campaigns. Sprout Social has positively impacted my organization by allowing a build-out of the social media marketing campaign, but I still use the native platform features for each social media platform instead. Most project sponsors would prefer a Canva presentation of the social media campaign overview.

While using Sprout Social, in some ways the reporting is better than the native features.

The scheduling feature became less handy for me due to the enhancement of the social media platforms themselves. One limitation I have experienced with the features is that I cannot make custom messages when I am scheduling the post. If I use the same graphic across platforms, I cannot make a different caption for that platform to make it more target audience focused.

Sprout Social could be improved by allowing individuals to make custom messaging for each platform and the Bitly link.

The Bitly link was helpful, but it did not remember if I or the link, and it did not recognize if I used the same link again.

I have been using Sprout Social for approximately three years.

I would advise others looking into using Sprout Social to review what your organization's goals are and review what current tools your organization uses. If you already have an email customer relationship manager such as Constant Contact or another platform and your primary use is scheduling out posts, it could be helpful, but you need to consider the time spent to publish the post. If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful. However, if you are using it for seeing across multiple different areas, then it might be best to use that.

Overall, I find Sprout Social helpful, but I think that it is hard for Sprout Social to keep up with the competing evolution of the social media platforms that it integrates with, and all of the integrations require an account anyway, making it difficult to want to use that one platform to access all of the accounts versus going into those platforms directly when there are some additional features within those platforms that are necessary for engagement.

I gave this review a rating of 5.

Our main use case for Sprout Social is publishing, analytics, and listening for our global social media team.

From a community management and listening perspective, it has been very useful and we use it every day. Recently, a tweet went out from one of our competitors that had negative sentiment, and Sprout Social caught it. We set up an email alert and were able to let our senior leadership know about the tweet and respond to it very quickly, so that it did not draw any more publicity.

The best features Sprout Social offers include their publishing and analytics, which are comparable with other competitors I have used. I have particularly appreciated how they set up listening and the different fields we use for our community management.

The listening setup is helpful for our team because the workflow system is excellent. We have different channels and different team members responsible for each channel. There is sometimes crossover, but the workflows and separate areas in listening help us maintain autonomy, and we appreciate the user experience.

Sprout Social has positively impacted our organization by aligning with our team goals and being very efficient at scheduling, publishing, and pulling analytics. The tool allows my team to be much more efficient with their time. It also allows us to collaborate across the globe, as parts of my team are based in Poland and India, and we are all in the same area, which is very helpful. The focus is on efficiency and the ROI of that for our team.

The data shows that thanks to Sprout Social, we are responding within our own SLA of 48 hours in 24 hours to people, hitting all of our key metrics because of Sprout Social, and we were able to hit our own KPIs on a monthly basis.

There is a limitation for us with Sprout Social in publishing boosted content within LinkedIn, and we would appreciate that to be improved.

At Vonage, we are not allowed to use all of Sprout Social's AI capabilities because they leverage OpenAI, so we are not allowed to use that functionality, and I cannot speak to the security level.

I cannot provide any insights on its accuracy and reliability of output because we are not allowed to engage that part of the tool.

I have been using Sprout Social for one year.

Sprout Social is stable.

Sprout Social's scalability is great.

The customer support for Sprout Social is good.

I would rate the customer support a seven.

We previously used Sprinklr and switched for many reasons, mainly the pricing and capabilities.

We saved money with Sprout by switching from Sprinklr to Sprout Social, saving almost 40 percent of what we were paying Sprinklr, which resulted in a huge amount of budget saved for ROI.

The pricing for Sprout Social was very good; our procurement team was very aggressive, so it was within our budget. I thought the pricing was well established, and the setup cost was fair, although I do not know about the licensing.

We evaluated Hootsuite and Sprinklr before choosing Sprout Social.

I would recommend Sprout Social over Sprinklr because I think the user experience is much better. Sprout Social has almost all the capabilities needed for a social media hub tool, and I would recommend it to others looking into similar solutions. I gave this review an overall rating of 8.

My main use case for Sprout Social is mostly for analytics and ensuring that my content resonates with my audience, so I rely on it for seeing my high-performance posts and my least-performance posts so I could plan content accordingly.

I noticed that our video content is starting to perform well, so I started to incorporate more short-form video content based off the analytics of one of my best performing posts.

In my opinion, the best features Sprout Social offers are its usability, which is very user-friendly, and I love how it is easy to schedule posts and pull reports for my leadership.

It is just easy to use and the reporting capability allows me to export it as a PDF and easily send it to my leadership at the end of every month.

Sprout Social impacts my organization positively by allowing me to gauge the sentiment around different topics and helping me to stay on top of my social media growth and reporting.

As of right now, I do not have any improvements for Sprout Social. I am happy with the price point, and I am happy with how the system works for me.

I do not think there is anything, even something small, that could make my experience with Sprout Social even better.

I have been using Sprout Social for two years.

Sprout Social's AI capabilities in terms of governance and security are great. I have not had any security issues, and the time that someone from my team tried to log in and could not get in, they kept my account secured, allowing them to get in in my absence.

I find Sprout Social's AI capabilities to be very reliable; I really have not explored too much of the AI capabilities just yet. That is something that I want to explore in this upcoming academic year, so I am excited to see how I can implement those features and capabilities.

I give it a 10 because when I started at Spelman, we were using Meltwater, and it was just not a user-friendly or social-friendly tool. It was not designated for social media analytics or social media management; Sprout Social is that ultimate social media management tool.

I can share a specific outcome or metric that improved because of using Sprout Social; basically, I stay consistent using it and it shows me my follower growth. I use the weekly tracking and the emails that I get on Monday mornings to see what areas we are growing in and what performed well and what areas we are lacking so I can tailor the content to help with the areas that we are not getting a lot of engagement in.

The advice I would give to others looking into using Sprout Social is that it depends on their needs; since I am a social media manager, I use it to manage content and schedule content and for analytics. Based off what their needs are, if they are looking for that, it will be a great tool to invest in. I give Sprout Social a rating of 10.

My main use case for Sprout Social is social media management for a client.

One of the best features Sprout Social offers is the design and user experience of the platform, which is among the best in this market.

Sprout Social has positively impacted my organization because it serves as an excellent platform for collaboration, allowing us to access information separately and monitor what is happening on the platform and with our posts.

Sprout Social could improve by keeping up with social media trends and enhancing their analytics capabilities.

As we also use several different analytics tools as marketers, it would be beneficial if all of them were integrated with each other.

Regarding reporting and analytics capabilities, Sprout Social could maintain their own analytics, but it would be better to consolidate everything into one analytics dashboard, as this represents an area that needs improvement.

I have been using Sprout Social for approximately six months.

Sprout Social has been stable in my experience, with no crashes or bugs.

I am uncertain about Sprout Social's scalability, as it does not handle growing needs well.

I have not had any experience reaching out for help with customer support because we did not need to use customer support services.

I previously used Hootsuite for social media management after Sprout Social was purchased and utilized by our client, and we chose Hootsuite for our other clients.

I have definitely seen a return on investment with Sprout Social, as it has led to time savings, improved efficiency, and financial returns since not everything had to be manually posted. Sprout Social saved time through scheduling, and scheduling allowed us to plan one, two, or three weeks ahead without needing to be online at that moment, as posting times could fall in a different time zone or on a weekend or holiday, eliminating the need for the team to work continuously.

Our client is the one managing the pricing, setup cost, and licensing.

Before choosing Sprout Social, I did not evaluate other options because our client selected Sprout Social.

On a scale of one to ten, I would rate Sprout Social as a six. I believe it deserves this rating because I feel it is not sufficiently developed. Regarding Sprout Social's artificial intelligence capabilities, we did not really identify which features relate to artificial intelligence. Regarding the accuracy and reliability of the artificial intelligence output in Sprout Social, we did not observe what is used or what is available regarding artificial intelligence. My advice to others considering Sprout Social is that I believe it is a good platform to use temporarily for some clients, but it does not scale well for growth.

Sprout Social helps me to get an aggregate of how my posts are performing across all social media platforms.

Since I usually have to post on various platforms such as LinkedIn, Instagram, Facebook, TikTok, and so on, it's quite time-consuming to visit every single platform, and it doesn't really show the full picture. Being able to use Sprout Social allows me to see what truly performed well objectively.

The best features Sprout Social offers are the ability to post across all platforms from one place, the ability to review the performance of this post in one place, and also the ability to combine all the analytics from all these platforms into one report.

It helps me to create reports that I can show to stakeholders about the full picture of our digital marketing channels.

While I can post and look at some analytics on each individual platform, I truly love how Sprout Social gives you the option to create reports that are easy to read and easy to understand by non-marketing stakeholders.

It is not perfect. Sometimes its information or its syncing to platforms is clunky. So you end up having slightly wrong information or data. It could also definitely be a bit more user-friendly or fun to use.

Sprout Social's AI capabilities have room for error and should be taken with a grain of salt.

I have been using Sprout Social for six years.

I have created reports using Sprout Social that my higher-ups have discussed. So it has been able to inform higher-ups in the company who have then gone on to make decisions based on these findings.

I used my Sprout Social data from my organic content posting to make a case for having an advertising budget. By simply presenting information through this report, my higher-ups were able to grant me a higher advertising budget, which then resulted in new followers and users on our platform and hitting KPIs based on these followers and users.

Take some time to read the resources on how to actually use Sprout Social. There is probably more than you are aware of.

I would rate Sprout Social an eight on a scale of one to ten. It is pretty good, but it could use some improvements such as enhanced user-friendliness and more reliable data syncing.

My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel. It gives me a one-place solution to bridge the gap with my social media.

First, we assess and understand what kind of content we need to publish, and we schedule our posts on Sprout Social. We monitor the overall engagement with the customer, see which content is working, which is not, and what kind of response we are getting on our publications.

On a daily basis, we check the analytics and listening to see what is working in the content that has been published, what is not, and how customers are engaged with my posts. Accordingly, we prepare our posts, post them to Sprout Social, schedule them, and do the tracking to know the customer engagement.

We review a certain post for simple engagement and check the details, such as the journey of the content we publish. Through our channel, we get a quick response, proceed with services for our customers, and get clear engagement.

There is nothing that requires improvement.

I have been using Sprout Social for around six years.