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Christine  Wanjiru - PeerSpot reviewer
Senior Software Engineer at AT&T
Real User
Top 20
Mar 15, 2026
Centralized scheduling has streamlined reporting and supports data-driven social media decisions

What is our primary use case?

My main use case for Sprout Social is social media scheduling, posting, and analytic reports, as it is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's results, which include engagement rate, best times for posting, data on website and link clicks, most popular posts, and demographics of followers and users who have engaged with the page.

I use Sprout Social to post on multiple platforms simultaneously, making social posts very easy to manage and plan, and it is easier when everything is in one place, so any issue can be handled quickly.

What is most valuable?

The main features I use with Sprout Social include publishing, scheduling, Sprout Queue, and reporting, and it provides a streamlined path for reporting, which is something we have not had before, so that is great with Sprout Social.

In my experience, the best features Sprout Social offers include reporting, competitor reports, and publishing capabilities, particularly the ability to post simultaneously and report on different profiles and their metrics, while ongoing training and courses are wonderful.

The competitor reports feature helps us gain more insights on our competitors, how they are doing and how we should improve, allowing us to ask whether we are better than them or if they are better than us, thus gaining a lot of insights and making data-driven decisions on certain areas.

Sprout Social has positively impacted my organization by making reporting more consistent, providing a baseline to build upon, and reducing manual efforts needed to share posts, saving a lot of time, up to thirty to forty percent.

The time savings I experience with Sprout Social are during scheduling, as we are able to schedule more with less time because of Sprout Social across multiple platforms.

What needs improvement?

I wish the ability to tag other Facebook pages was a reality with Sprout Social.

I think a partnership with unavailable platforms like Nextdoor would be a great improvement for my experience with Sprout Social.

For how long have I used the solution?

I have been working in my current field for seven years. I have been using Sprout Social for the same amount of time.

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How are customer service and support?

The ongoing training and courses are very easy, thanks to the customer support.

How would you rate customer service and support?

What other advice do I have?

My advice to others looking into using Sprout Social is that it is a great tool for social media marketing in my company to keep everything together, including posting reports and messaging customers.

Sprout Social is a great and top-notch tool primarily for scheduling and planning our social media content on different pages, with really great support and it is a very cost-effective tool. I would rate this product a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Mar 15, 2026
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Senior Data Analyst at Havas Media
Real User
Top 20
Mar 19, 2026
Centralized analytics have improved how our team tracks and reports cross‑channel content performance

What is our primary use case?

My main use case for Sprout Social is to utilize its user-friendly dashboard and clear visual reports, which allows us to analyze performance based on topics, campaigns, and individual accounts, helping us understand what type of content performs best across different platforms. The main cases are to analyze the paid performance and organic performance.

Using Sprout Social for one of our UAE clients helps us track engagement across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. Sprout Social provides detailed insights into followers, profile performance, and post-level analytics, including both organic and paid-related posts, so based on this post, we give insights on highest-performance posts or even low-performance posts to clients. This helps them analyze the post and user engagement, so for this purpose, we are using Sprout Social.

I have the intention to add more details about my use case.

What is most valuable?

Sprout Social's best features are the comprehensive tools we can utilize for performance tracking. It is built around reporting and analytics.

One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients. It also offers strong reporting and analytics capabilities, helping us identify trends, audience behavior, and engagement patterns over time. We have integrated Sprout Social with BigQuery through a third-party application using Google Cloud Platform, the GCP, to perform the necessary integration to process and store the data, which we then use to build and visualize insights for BI dashboards.

What needs improvement?

As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content. There are some back-end glitches that should be improved, but apart from that, everything is fine.

I chose a rating of eight out of ten because, if you see it in the market, comparing with other tools Sprout Social, there are more improved applications. There is no live integrity between accounts and Sprout Social platform, and we cannot use it directly from Sprout Social platform to connect with any cloud databases; we need a third-party application to integrate with Sprout Social, while other platforms such as DataBricks easily connect with social platforms directly into the clouds.

For how long have I used the solution?

I am using Sprout Social for the last two years.

What do I think about the stability of the solution?

In my experience, there is downtime with Sprout Social, but we rarely encounter issues, and they happen only on some occasions.

What do I think about the scalability of the solution?

Sprout Social is scalable and can handle growing amounts of data and more users easily because it has direct connectivity between platforms to Sprout Social, allowing for easy interaction with more data.

How are customer service and support?

I had an awesome experience with Sprout Social's customer support; they take time based on their availability and work closely with the issues to provide solutions, so it has been a very good experience.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I have not used any other solution before Sprout Social.

What was our ROI?

We regularly use Sprout Social platform and save every day two hours for rectifying the post performance.

What's my experience with pricing, setup cost, and licensing?

I am not aware of the pricing, setup costs, and licensing for Sprout Social because this is handled by the client, who gives us access and we work for them.

To be frank, its cost is more because the client said they cannot provide more than one licensed version of Sprout Social, so we can use it for three or four employees based on our own user credentials since its cost is very high. It also helps us save time by allowing us to check the numbers and everything based on the performance of digital marketing.

Which other solutions did I evaluate?

Before choosing Sprout Social, we evaluated other options for different locations and projects, with people using Funnel exports, which easily connect with GCP, allowing us to see all the social platforms and search platforms.

What other advice do I have?

My advice to others looking into using Sprout Social is that they can use it easily since it is user-friendly and has no complex user interface; they can create or customize based on the metrics and dimensions. I gave this review a rating of eight out of ten.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Mar 19, 2026
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Esse Wognin - PeerSpot reviewer
Senior Partner & Support Analyst at a financial services firm with 501-1,000 employees
Real User
Top 5Leaderboard
Mar 17, 2026
Centralized support has boosted response times and improved partner satisfaction

What is our primary use case?

Sprout Social is used to receive tickets and support our customers. We receive tickets, emails, and queries on specific issues related to the services we provide, and we respond through this platform.

We use Sprout Social for escalations, as our L1 agents escalate tickets through it. We also use it for data analysis, where we are able to pull reports from Sprout Social and analyze the data to make informed decisions.

Sprout Social has the capacity to gather all queries we receive across our different channels. We receive queries via email, social media networks, Instagram, LinkedIn, and Facebook, and Sprout Social allows us to centralize all of them into one location for our agents.

What is most valuable?

The best feature is the reporting. The reports we receive from Sprout Social are clean; we do not have to go further to clean the data, and they come in a way that we can quickly analyze them with an AI tool that analyzes the data quickly and tells us what to do for specific reasons.

We have been able to track our SLA and our full-time resolution, which positively impacts our ability to quickly get back to our partners and provide solutions in a timely manner, improving their loyalty.

We have seen that the satisfaction time has increased since using Sprout Social.

What needs improvement?

Sprout Social could be improved with a quality assurance tool, where AI analyzes and assesses agent performance on responses to partners, which would maximize time for us as senior partners to check if agents are doing their job well.

For how long have I used the solution?

I have been using Sprout Social for more than two years.

What do I think about the stability of the solution?

Sprout Social is stable; we are not experiencing downtime or bugs, and the app is fully working at 100 percent performance.

What do I think about the scalability of the solution?

Scalability rates a four out of five because Sprout Social is very scalable.

How are customer service and support?

The customer support is great, and I give it a nine out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We were using Intercom, which was also a great app, but the management decided to switch to Sprout Social, and I can say they have made the best decision because Sprout Social is more complete.

How was the initial setup?

The setup is very easy and very intuitive and easy to use, even for new agents who do not have skills in customer support. I would tell anyone to go straight to using the app.

What was our ROI?

I would focus on both time saved and improved productivity because, based on those metrics and the feedback we are having from our partners, I can confidently confirm that there is a good return on investment.

What other advice do I have?

Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate.

I was not part of the process of choosing Sprout Social, as this was a management decision, and the experience I am sharing is based on what I have learned using Sprout Social and the former app.

Sprout Social is a good app, and I highly recommend it. I give this review a rating of nine out of ten.

Which deployment model are you using for this solution?

On-premises

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Mar 17, 2026
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Updated: March 2026
Buyer's Guide
Download our free Social CRM Report and find out what your peers are saying about Sprout Social, Sprinklr, HootSuite, and more!