Adobe Commerce vs Shopify comparison

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Adobe Commerce

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Executive SummaryUpdated on Feb 2, 2025

Adobe Commerce and Shopify are competing in the e-commerce platform category. Although Adobe Commerce offers strong enterprise functionality, Shopify often has the upper hand for small to medium-sized businesses due to its ease of use and streamlined processes.

Features: Adobe Commerce offers robust customizability, advanced integration capabilities, and support for complex product catalogs. Shopify is known for its intuitive management tools, rich app marketplace, and strong omnichannel selling focus.

Room for Improvement: Adobe Commerce could improve in reducing the technical expertise required for initial setup, decreasing deployment times, and enhancing its user experience. Shopify could benefit from offering more advanced features for large enterprises, increasing flexibility in customizability, and possibly reducing additional costs linked to third-party apps.

Ease of Deployment and Customer Service: Adobe Commerce requires a more extensive setup, often demanding technical expertise, which can delay deployment. Shopify allows for a faster and simpler setup with minimal technical needs. Adobe provides enterprise-focused support, while Shopify offers accessible and effective customer service that enhances onboarding.

Pricing and ROI: Adobe Commerce entails higher initial setup and ongoing expenses, impacting short-term ROI, which can be justified by its advanced enterprise capabilities. Shopify's lower upfront costs and predictable pricing plans appeal to businesses seeking quicker ROI through reduced complexity and efficient operations.

To learn more, read our detailed Adobe Commerce vs. Shopify Report (Updated: September 2025).

Adobe Commerce vs. Shopify

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

2nd

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Shopify

Ranking in eCommerce Platforms

3rd

Average Rating

8.4

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 11.9%, down from 13.7% compared to the previous year. The mindshare of Shopify is 9.4%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Market Share Distribution
Product	Market Share (%)
Adobe Commerce	11.9%
Shopify	9.4%
Other	78.7%

eCommerce Platforms

Featured Reviews

Andrew Christodoulou

Principal Product Manager at Swoon

Customization supports complex needs, though speed challenges persist

We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.

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Alex Osmichenko

Chief Executive Officer at IT Monks Agency

Have managed to grow sales quickly but experience challenges with integration and commission

The primary use case for Shopify is when I want to quickly build an online store. I utilize Shopify as an online store to manage and grow my retail business. I use it to boost my online sales Shopify is easy to start and has an intuitive onboarding process for customers. It is very good in terms…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."

"Magento is very flexible, and it's one of the biggest e-commerce platforms."

"The customization capabilities of Adobe Commerce are great."

"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."

"I think it is adequate because Adobe Commerce has many software options; with Adobe-related software, I can purchase every software from here and I can use it, so I think it is perfect for using software."

"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."

"The product can be maintained effortlessly."

"We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements."

More Adobe Commerce pros

"The solution is highly customizable for our store’s e-commerce needs. We don't need to write any code as all the required features are already inbuilt. The front end can be easily customized. Moreover, this tool offers built-in integrations with payment gateway, messaging services like SMS and email, and logistics integration."

"Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization."

"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."

"The most valuable feature is its strong SEO capabilities."

"Shopify is easy to start and has an intuitive onboarding process for customers."

"For the initial setup phase, many online tutorials are available, making the process easy."

"If you have a physical business, like a shop on the street, and you want to take it online but don't know how to do it, you have a couple of options. You could contact a developer or set up an account on Shopify and create your online store there."

"Shopify can be used without any coding knowledge."

More Shopify pros

Cons

"The analytics are good but there is room for improvement. There are some limitations due to new regulations causing customer data time delays."

"One significant drawback of Commerce is its substantial size, which allows for extensive customization but also elongates the development process for an e-commerce website."

"The hardware requirements of the tool should be made better, as it is a solution that is very heavy on the servers, and it makes it expensive to host many servers."

"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."

"Should have a way to communicate properly with the team that builds the platform"

"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."

"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."

"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."

More Adobe Commerce cons

"It could benefit from improving its user-friendliness for non-coders, perhaps by offering easier template-building options."

"Shopify users pay a higher commission as they scale."

"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."

"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."

"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."

"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."

"There are some areas where improvements could be made. Currently, the platform only supports three product variants, and having the option for more variants would be beneficial. Additionally, we have to rely on external plugins for reviews and ratings, which could be more convenient if they were built-in."

"Many of our clients complain because it's costly and not an open-source."

More Shopify cons

Pricing and Cost Advice

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"The cost of implementation is cheap compared to other solutions."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."

"The tool's pricing depends on how big your online store is."

"Depending on the client's requirements, they can choose either the basic plan or the premium plan."

"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."

"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Manufacturing Company

Financial Services Firm

Healthcare Company

Computer Software Company

13%

Manufacturing Company

10%

Retailer

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	22
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	2

Questions from the Community

What do you like most about Magento?

The customization capabilities of Adobe Commerce are great.

What needs improvement with Magento?

An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...

What is your primary use case for Magento?

My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...

What do you like most about Shopify?

For the initial setup phase, many online tutorials are available, making the process easy.

What is your experience regarding pricing and costs for Shopify?

I find that the pricing is reasonable compared to the features that Shopify offers.

What needs improvement with Shopify?

A mobile app for end users should be integrated along with Shopify, rather than as an add-on product. There should also be more templates available.

Salesforce Commerce Cloud vs Adobe Commerce

Comparisons

Compared 23% of the time

SAP Commerce Cloud vs Adobe Commerce

Compared 16% of the time

Oracle ATG vs Adobe Commerce

Compared 11% of the time

HCL Digital Commerce vs Adobe Commerce

Compared 9% of the time

Spryker Systems vs Adobe Commerce

Compared 6% of the time

More Adobe Commerce Competitors

Salesforce Commerce Cloud vs Shopify

Compared 19% of the time

SAP Commerce Cloud vs Shopify

Compared 18% of the time

HCL Digital Commerce vs Shopify

Compared 6% of the time

Zoho Commerce vs Shopify

Compared 6% of the time

Sana Commerce vs Shopify

Compared 5% of the time

More Shopify Competitors

Product Reports

Download Adobe Commerce product report

Adobe Commerce

September 2025

Download Shopify product report

August 2025

Also Known As

Magento, EPiServer Digital Commerce

No data available

Overview

Adobe Commerce offers IT teams a versatile solution to effortlessly launch personalized commerce experiences while ensuring security and speed, all without starting from scratch. It provides a solid foundation of commerce functionality that allows businesses to swiftly enter the market with confidence. With pre-configured composable services, businesses can easily deploy and integrate these services to enhance their commerce foundation. The platform also supports the creation and integration of secure and scalable applications that extend native capabilities and seamlessly integrate with third-party solutions in a serverless PCI-compliant environment. Thanks to App Builder tools, customization becomes more accessible, reducing the overall cost of ownership.

For commerce teams, Adobe Commerce provides a dynamic platform that adapts as customer needs evolve. It enables omnichannel personalization through commerce data, delivering personalized content, promotions, recommendations, and site search through advanced AI and machine learning. This translates to an increased reach to new markets, brands, or business models. The platform empowers users with business-specific, user-friendly tools infused with AI capabilities, thereby enhancing marketing and merchandising efforts. Moreover, businesses can expand their commerce capabilities further by choosing from a vast array of free and premium apps and extensions available in the Commerce Marketplace, covering everything from back-office integrations to customer experience solutions, making it a comprehensive and flexible commerce solution.

Adobe

Shopify is an easy to use, fast, and secure eCommerce platform. Its CMS platform comes with several dynamic and useful features to help users create and manage their websites. The solution’s high-end security features, insightful analytics, user-friendly interface, and vast range of third-party integrations makes it one of the top platforms in the market.

Shopify Features

Shopify has many valuable key features. Some of the most useful ones include:

Customizable templates
Shopify POS
Out-of-the-box SEO tools
Shopify dropshipping
Shopify analytics
Abandoned cart reminders
App store

Shopify Benefits

There are several benefits to implementing Shopify. Some of the biggest advantages the solution offers include:

Better security: Because Shopify provides 256-bits SSL Certification to every website and is Level-1 PCI Compliant, you have guaranteed security that ensures the complete safety of sensitive customer information, including credit card details, phone numbers, email IDs, home addresses, etc.

Personalization options: Because Shopify is a very versatile platform, it provides several different built-in tools and options that allow you to personalize your website according to your specific needs and requirements. In addition to being able to customize website themes, users can offer customers personalized coupons, sale notifications, different shipping options, and payment methods.

Smartphone compatibility: Shopify is compatible with smartphones and other mobile devices, making it easy for users to design, host, and manage websites.

User-friendly interface: The platform’s functionalities are easy to understand because Shopify comes with a very easy-to-use user interface.

Fast loading speed: Shopify is designed with robust and optimized hardware to enable fast loading speeds so websites can load in seconds.

Free 24/7 customer service: Another advantage of Shopify is that it provides customer service around the clock. They have community forums, chat, and voice support services available for their clients to help them resolve issues quickly. Shopify also has a vast database of FAQs.

Thousands of applications: Shopify has its own app store so users can choose from thousands of applications to add new features to their eCommerce store. The app store also enables the content management system to be lightweight and provides desired features to its customers.

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the Shopify solution.

Badrilal P., Shopify Developer at Freelance, says, “Shopify can be used without any coding knowledge; just drag and drop and configuring, those are the basics. It's a great solution for people who are in the initial phase of their business. They can use it to easily set up a store that includes product info, product pricing, add to cart, payment methods, gateway integration, menus, contact us forms, and inquiry forms. Anyone can set those features up in one day using Shopify. That's a huge benefit for our customers.”

PeerSpot user Tushar K., Co-founder at Dotmagic Infotech/Shopify Expert at Dotmagic Infotech, mentions, “The most valuable features are the core structure and backend structure. Our clients are easily able to manage their sites at the backend. Shopify provides an easy to use service at the backend that includes product upload, customer service, team settings, and team customization. It is all very easy to handle.”

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree