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Sana Commerce vs Shopify comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sana Commerce
Ranking in eCommerce Platforms
12th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Shopify
Ranking in eCommerce Platforms
3rd
Average Rating
8.4
Reviews Sentiment
5.5
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the eCommerce Platforms category, the mindshare of Sana Commerce is 1.8%, up from 1.2% compared to the previous year. The mindshare of Shopify is 5.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Shopify5.6%
Sana Commerce1.8%
Other92.6%
eCommerce Platforms
 

Featured Reviews

MB
ERP Enterprise Architect at a pharma/biotech company with 201-500 employees
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
WV
Enterprise Architect at BESIX
Connecting web sales with existing operations has improved, but layout and integration need work
The most valuable features in Shopify are the ease of integration. The downside is that the layout is not adaptable as someone would expect. For some customers, Shopify is not a viable option because it is not adaptable enough. Adaptability is mostly related to the layout and specific things related to the business branch. I have not been a partner or reseller of Shopify. I belong to a company that delivers architects who help customers find the best product and support them in implementation. In many cases, it is not only software that needs to be installed; organizations also need to adapt. For instance, if you really want to sell through the web, you need to be capable of setting up an organization to deliver products the next day or faster. Many organizations are not capable of doing this, so they need to change procedures in their warehouses and sales operations. It is not only about the software.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Using Sana Commerce has helped to increase customer engagement online."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"Eventually, when we got it up and running, the solution helped to streamline our processes for bridging our ERP and eCommerce systems."
"For us, it is a critical thing to know that all the information is managed within ERP, there is no third-party solution, there are no interfaces, and this is, in our opinion, a critical reason for the existing success."
"The site saves us the time we used to spend on emails and phone calls with customers, has helped reduce manual work because we're not entering in phone orders or email orders, and has driven a 10 to 15 percent increase in new customers along with strong adoption by existing customers."
"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"The main reason they chose Sana was because of the ERP connection in real-time, which gives us the ability to display product availability and specific prices for each customer, per article, in real-time."
"Unless your needs are quite complex, this is the most affordable and immediate solution to taking your online business live without developer help."
"The most valuable feature is its strong SEO capabilities."
"Shopify can be used without any coding knowledge."
"It has a brilliant inventory system to help you manage your store."
"The most valuable features in Shopify are the ease of integration."
"The product has a few free-to-use features. It is easy to navigate and has good visuals as well."
"If you have a physical business, like a shop on the street, and you want to take it online but don't know how to do it, you have a couple of options. You could contact a developer or set up an account on Shopify and create your online store there."
"For the initial setup phase, many online tutorials are available, making the process easy."
 

Cons

"The performance can be improved. Sometimes, the system is really slow because of the ERP integration."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works."
"I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"The formatting within the user interface has its limitations."
"If you consider an enterprise-level application with a lot of customization, Shopify can be problematic to use."
"Shopify users pay a higher commission as they scale."
"Previously, Shopify had a limitation of 200 product variations, which posed a challenge for businesses with multiple product options like different colors and sizes. However, they have increased this limit to 1,000 variations, greatly improving the platform's functionality. Besides that, I don't see any major issues that need improvement."
"Many of our clients complain because it's costly and not an open-source."
"I have many clients that want to sell their products to the wholesale market, and Shopify currently does not have that kind of feature."
"The pricing plan is in need of improvement."
"I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
 

Pricing and Cost Advice

"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"They have various plans including ones that are priced at $29 per month, $79 per month, and can go up to $300 per month."
"This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes."
"Depending on the client's requirements, they can choose either the basic plan or the premium plan."
"The tool's pricing depends on how big your online store is."
"The pricing of the solution is economical. The enterprise version is more expensive, however, we do not use it. We pay for the license on a monthly basis and there are payment gateway charges associated with transactions, typically around two percent or as applicable."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Media Company
10%
Manufacturing Company
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with Shopify?
Regarding weaknesses in Shopify, I think that is a strong part. There are other things, but everything is specific and relies on a case-by-case basis. In general, if you do not use Shopify to integ...
What is your primary use case for Shopify?
I am most familiar with certain products at different times; some moments it is more one product and other moments it is another product. I work as an enterprise architect, usually connecting other...
 

Overview

 

Sample Customers

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
RadioShack, Hawaiian Airlines, ThirdLove, Whistle, Essio Shower, Silk Therapeutics, Slack, Beamz Interactive, National Aquarium, GoNoodle, Toronto Life, FiftyThree
Find out what your peers are saying about Sana Commerce vs. Shopify and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.