Salesforce vs Teradata comparison

Salesforce and Teradata are both solutions in the Customer Experience Management category. Salesforce is ranked #1 with an average rating of 7.6, while Teradata is ranked #6 with an average rating of 7.7. Salesforce holds a 3.3% mindshare in CEM, compared to Teradata’s 1.8% mindshare. Additionally, 88% of Salesforce users are willing to recommend the solution, compared to 88% of Teradata users who would recommend it.

Salesforce

Read 42 Salesforce reviews

1,261 Views
1,198 Comparison Views

88% willing to recommend

Teradata

Read 83 Teradata reviews

10,773 Views
431 Comparison Views

88% willing to recommend

Salesforce

Teradata

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 4, 2026

Teradata and Salesforce compete in different sectors; Teradata excels in data warehousing and analytics, while Salesforce dominates in CRM solutions. Teradata seems to have the edge for large-scale data processing due to its strong analytics and scalability capabilities, whereas Salesforce excels in CRM functionalities and ease of integration with third-party tools.

Features: Teradata is noted for its powerful parallel processing, scalability, and comprehensive analytics capabilities suited for complex and large-scale data environments. Its architecture supports linear scalability across users, data, and applications, providing consistent performance. Salesforce is known for its CRM functionalities, robust customer management, and noted ease of integration with other tools, offering extensive reporting and analytics to deliver user-centric insights.

Room for Improvement: Teradata users suggested enhancements in cloud integration, UI accessibility, better handling of unstructured data, and cost reduction strategies. There's a call for more AI analytics enhancements and wider compatibility with other data platforms. Salesforce could improve in integration capabilities with AI and third-party platforms, streamline user-friendliness, and adjust its pricing models for better affordability, along with improvements in reporting and data manipulation capabilities.

Ease of Deployment and Customer Service: Teradata provides flexible deployment options including on-premises, cloud, and hybrid environments, with strong technical support known for its responsiveness. Salesforce emphasizes more on cloud and hybrid setups, aiming for easier initial setup but can face challenges in cost and customizability. Its customer service is generally positive, although it's occasionally critiqued for cost and service complexity.

Pricing and ROI: Teradata is acknowledged for its high cost but promises substantial return on investment for extensive data processing needs, with users affirming the value for money despite the expense. Salesforce also comes with high pricing, especially as user numbers grow, yet its robust CRM functionalities and integration capacities often justify the cost, though users desire more competitive pricing structures to optimize ROI.

To learn more, read our detailed Salesforce vs. Teradata Report (Updated: December 2025).

Buyer's Guide

Salesforce vs. Teradata

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.1

Salesforce improves lead tracking and nurturing, saving time and money while enhancing focus on strategic tasks.

Sentiment score

6.9

Teradata significantly boosts speed, efficiency, and ROI, with studies showing a 427% average ROI over three years.

The time saved is spent on more important, innovative tasks that advance us technologically and strategically.

Alona Bean

Delivery Manager at a tech company with 51-200 employees

For more quotes and insights, download the Salesforce report

At least fifteen to twenty percent of our time has been saved using Teradata, which has positively affected team productivity and business outcomes.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

Independent research showed that Teradata VantageCloud users achieved an average ROI of 427% across three years with payback under a year, demonstrating the platform's ability to deliver a strong financial return.

David Durand Velásquez

Engineers at a consultancy with 11-50 employees

We have realized a return on investment, with a reduction of staff from 27 to eight, and our current return on investment is approximately 14%.

Kirk Robinson

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

For more quotes and insights, download the Teradata report

Customer Service

Sentiment score

6.8

Salesforce offers superior technical support with quick resolutions, strong user engagement, and high satisfaction compared to competitors.

Sentiment score

7.1

Teradata's support is praised for professionalism and responsiveness, but feedback on speed is mixed; training resources enhance service.

When I interact with agents or contact Salesforce, they are always responsive and provide good solutions.

Alona Bean

Delivery Manager at a tech company with 51-200 employees

I haven't needed to reach out to customer support because we have an internal team that deals with Salesforce matters, but I believe issues are resolved quite quickly whenever they arise.

Caroline Yeshayev (Sanford)

Strategic Account Executive at a tech company with 51-200 employees

For more quotes and insights, download the Salesforce report

The customer support for Teradata has been great.

Kirk Robinson

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

They are responsive and knowledgeable, and the documentation is very helpful.

David Durand Velásquez

Engineers at a consultancy with 11-50 employees

Customer support is very good, rated eight out of ten under our essential agreement.

Achilleas Achilleos

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

For more quotes and insights, download the Teradata report

Scalability Issues

Sentiment score

8.1

Salesforce offers seamless scalability and flexibility, supporting various organizational sizes, with integration capabilities and expansion via additional licenses.

Sentiment score

7.5

Teradata offers scalable cloud and on-premise solutions with strong adaptability, overcoming hardware limitations and cost challenges efficiently.

We can scale by purchasing licenses for more users and adding new workflow processes limitlessly.

Alona Bean

Delivery Manager at a tech company with 51-200 employees

There are no problems with Salesforce's scalability.

reviewer2700399

data engineer at a energy/utilities company with 10,001+ employees

Salesforce's scalability is great; it can scale to whatever you need, and you just buy more seats.

Daniel Mitchell

Manager at PeerSpot

For more quotes and insights, download the Salesforce report

Whenever we need more resources, we can add that in Teradata, and when not needed, we can scale it down as well.

Shugoyal Shugoyal

Senior product analyst at a financial services firm with 10,001+ employees

This flexibility allows organizations to scale according to their needs, balancing performance, cost, and compliance requirements.

David Durand Velásquez

Engineers at a consultancy with 11-50 employees

This expansion can occur without incurring downtime or taking systems offline.

RajeshKumar25

Principal Consultant & Director at Quensulting

For more quotes and insights, download the Teradata report

Stability Issues

Sentiment score

8.4

Salesforce is highly regarded for its stability and reliability, with users experiencing minimal disruptions and consistent performance.

Sentiment score

8.3

Teradata's robust architecture ensures exceptional stability and reliability, with minimal downtime and high user ratings despite some integration challenges.

I would rate Salesforce's stability high, around ten.

Alona Bean

Delivery Manager at a tech company with 51-200 employees

I would say 99% of the time it works well.

Sara Shapiro

Leads Delivery Associate at PeerSpot

In my experience, Salesforce is very stable; there are no downtime or issues.

Daniel Mitchell

Manager at PeerSpot

For more quotes and insights, download the Salesforce report

Its massively parallel process architecture allows the platform to distribute workload efficiently, enabling organizations to run heavy analytic queries without compromising speed or stability.

David Durand Velásquez

Engineers at a consultancy with 11-50 employees

I find the stability to be almost a ten out of ten.

Achilleas Achilleos

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The workload management and software maturity provide a reliable system.

RajeshKumar25

Principal Consultant & Director at Quensulting

For more quotes and insights, download the Teradata report

Room For Improvement

Salesforce users seek UI, speed, and integration enhancements, citing complexity, high cost, and customization challenges as major concerns.

Teradata requires improvements in transaction processing, scalability, UI, cost-effectiveness, analytics features, integration capabilities, and security measures.

If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped.

reviewer2700399

data engineer at a energy/utilities company with 10,001+ employees

As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.

JG Lee

Director of Solution Architect Vertica, APJ at OpenText

Being able to move between cases and products more easily would improve the score.

Sara Shapiro

Leads Delivery Associate at PeerSpot

For more quotes and insights, download the Salesforce report

I want to highlight two features for improvement: first, storing data in various formats without requiring a tabular structure, accommodating unstructured data; and second, adding AI ML features to better integrate Gen AI, LLM concepts, and user-friendly experiences such as text-to-SQL capabilities.

Ganesh Verma

Data Engineer at Tredence Inc.

Unlike SQL and Oracle, which have in-built replication capabilities, we don't have similar functionality with Teradata.

Achilleas Achilleos

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

The most challenging aspect is finding Teradata resources, so we are focusing on internal training and looking for more Teradata experts.

Kirk Robinson

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

For more quotes and insights, download the Teradata report

Setup Cost

Salesforce is viewed as costly but competitive, offering extensive functionality, and pricing scales with business size and usage.

Teradata offers high-value analytics with flexible pricing, excelling in performance and ROI, ideal for large enterprises and data-intensive sectors.

No quotes available

For more quotes and insights, download the Salesforce report

Teradata is much more expensive than SQL, which is well-performed and cheaper.

Achilleas Achilleos

Team Leader for Data Base Administrators at a government with 1,001-5,000 employees

Initially, it may seem expensive compared to similar cloud databases, however, it offers significant value in performance, stability, and overall output once in use.

RajeshKumar25

Principal Consultant & Director at Quensulting

Role-based access control (RBAC), strong audit and compliance features, high availability, fault tolerance, and encrypted data at rest and in-transit are key features.

David Durand Velásquez

Engineers at a consultancy with 11-50 employees

For more quotes and insights, download the Teradata report

Valuable Features

Salesforce excels with user-friendly interfaces, robust analytics, CRM capabilities, seamless integration, and enhances operational efficiency and communication.

Teradata excels in parallel processing, scalability, and performance, offering robust data management, security, and integration for efficient data warehousing.

The Salesforce integration with other tools, such as Celonis, is easy to set up and straightforward, allowing for smooth data extraction.

reviewer2700399

data engineer at a energy/utilities company with 10,001+ employees

Salesforce has positively impacted our organization by allowing us to work collaboratively with other departments in order to keep track of programs so that when a salesperson closes a deal, everything that the delivery manager needs is automatically populated, which then can be linked with our internal campaigns for data management, and within all that, we can keep track of progress linked to the customer sources as well.

Sara Shapiro

Leads Delivery Associate at PeerSpot

The dashboard helps me stay organized because I can see how much more pipeline I need to create to achieve my quota, notifying me if I'm running a bit behind or if I need to increase something.

Caroline Yeshayev (Sanford)

Strategic Account Executive at a tech company with 51-200 employees

For more quotes and insights, download the Salesforce report

Teradata's security helps our organization meet compliance requirements such as GDPR and IFRS, and it is particularly essential for revenue contracting or revenue recognition.

Kirk Robinson

Interim and Fractional CIO and CTO at a consultancy with 11-50 employees

Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments.

David Durand Velásquez

Engineers at a consultancy with 11-50 employees

It facilitates data integration, where we integrate and analyze data from various sources, making it a powerful and high-quality reliable solution for the company.

reviewer2783274

Senior Data Engineer at a media company with 1,001-5,000 employees

For more quotes and insights, download the Teradata report

Categories and Ranking

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Teradata

Ranking in Customer Experience Management

6th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Backup and Recovery (15th), Data Integration (15th), Relational Databases Tools (6th), Data Warehouse (3rd), BI (Business Intelligence) Tools (8th), Marketing Management (5th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (3rd)

Mindshare comparison

As of January 2026, in the Customer Experience Management category, the mindshare of Salesforce is 3.3%, down from 5.6% compared to the previous year. The mindshare of Teradata is 1.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Salesforce	3.3%
Teradata	1.8%
Other	94.9%

Customer Experience Management

Featured Reviews

Sara Shapiro

Leads Delivery Associate at PeerSpot

Has improved cross-team collaboration and streamlined case-based workflows

Salesforce can be improved as it runs a little slow, which can be frustrating, and there have been times where the case view page deletes items that are completed in order to make room for new items, but occasionally we still want to refer to those completed items, especially if we're working on a renewal program. So we just have to find a workaround to be able to find those cases again, but it was frustrating to not be able to have them easily accessible in that moment. I chose an eight because being able to move between cases and products more easily would improve the score, and also improving the UI on a product level would make it better for me.

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David Durand Velásquez

Engineers at a consultancy with 11-50 employees

Delivers consistent performance and enables advanced analytics across complex data environments

Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

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Comparison Review

it_user232068

Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees

Aug 5, 2015

Netezza vs. Teradata

Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…

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Top Industries

By visitors reading reviews

Legal Firm

12%

Financial Services Firm

10%

Energy/Utilities Company

Performing Arts

Financial Services Firm

24%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	7
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	13
Large Enterprise	52

Questions from the Community

What do you like most about Salesforce?

The solution's analytics reporting features are quite good.

See all answers

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

See all answers

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

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Comparing Teradata and Oracle Database, which product do you think is better and why?

I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...

See all answers

Which companies use Teradata and who is it most suitable for?

Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...

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Is Teradata a difficult solution to work with?

Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...

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Qualtrics XM Platform vs Salesforce

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Oracle Exadata vs Teradata

Compared 7% of the time

Snowflake vs Teradata

Compared 6% of the time

Oracle Database vs Teradata

Compared 5% of the time

SQL Server vs Teradata

Compared 5% of the time

IBM Db2 Database vs Teradata

Compared 5% of the time

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Product Reports

Buyer's Guide

Salesforce

January 2026

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Buyer's Guide

Teradata

January 2026

Download Teradata product report

Also Known As

No data available

IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)

Overview

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Salesforce

Teradata is a powerful tool for handling substantial data volumes with its parallel processing architecture, supporting both cloud and on-premise environments efficiently. It offers impressive capabilities for fast query processing, data integration, and real-time reporting, making it suitable for diverse industrial applications.

Known for its robust parallel processing capabilities, Teradata effectively manages large datasets and provides adaptable deployment across cloud and on-premise setups. It enhances performance and scalability with features like advanced query tuning, workload management, and strong security. Users appreciate its ease of use and automation features which support real-time data reporting. The optimizer and intelligent partitioning help improve query speed and efficiency, while multi-temperature data management optimizes data handling.

What are the key features of Teradata?

Parallel Processing Architecture: Enables efficient handling of substantial data volumes.
Cloud and On-Premise Deployment: Offers seamless adaptability across environments.
Query Tuning: Improves speed and performance of data retrieval processes.
Workload Management: Ensures optimal resource allocation for enhanced performance.
Robust Security: Provides high levels of data protection and system integrity.
Data Integration: Facilitates cohesive data management from multiple sources.
Automation for Real-time Reporting: Enhances timely data insights and decision-making.
Optimizer and Intelligent Partitioning: Further increase query speed and system efficiency.
Multi-Temperature Data Management: Optimizes the handling and retrieval of data.

What benefits and ROI do users look for?

Efficient Data Management: Facilitates smooth integration and processing of diverse data sets.
Scalability: Easy adjustment to increasing or decreasing data requirements.
Improved Performance: Fast query speeds and optimized resource use.
Comprehensive Security: Safeguards data integrity and accessibility.
Ease of Use: Simplifies data handling and operational processes.

In the finance, retail, and government sectors, Teradata is employed for data warehousing, business intelligence, and analytical processing. It handles vast datasets for activities like customer behavior modeling and enterprise data integration. Supporting efficient reporting and analytics, Teradata enhances data storage and processing, whether deployed on-premise or on cloud platforms.

Teradata

Sample Customers

Information Not Available

Netflix

Buyer's Guide

Salesforce vs. Teradata

December 2025

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