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Salesforce Marketing Cloud vs The Seismic Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
The Seismic Platform
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Revenue Enablement Platforms (4th)
 

Mindshare comparison

Salesforce Marketing Cloud and The Seismic Platform aren’t in the same category and serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 6.1%, down 12.8% compared to last year.
The Seismic Platform, on the other hand, focuses on Revenue Enablement Platforms, holds 8.8% mindshare.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.1%
Sprinklr11.9%
HootSuite10.0%
Other72.0%
Social CRM
Revenue Enablement Platforms Mindshare Distribution
ProductMindshare (%)
The Seismic Platform8.8%
Highspot27.2%
Mindtickle9.3%
Other54.7%
Revenue Enablement Platforms
 

Featured Reviews

GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
9%
Construction Company
8%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
What is your primary use case for Salesforce Marketing Cloud?
The main use case for Salesforce Marketing Cloud is email marketing through Salesforce for the B2B segment on a day-to-day basis.For B2B email marketing using Salesforce Marketing Cloud, I can prov...
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Also Known As

ExactTarget
No data available
 

Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Elekta, Rockwell Automation, Hitachi, New York Life, Seagate
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: April 2026.
894,998 professionals have used our research since 2012.