Sales Creatio vs Zendesk comparison

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Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Zendesk are competing platforms in customer relationship management and support. Sales Creatio has the upper hand for businesses needing customization, while Zendesk excels in customer support integration.

Features:Sales Creatio provides robust automation, customizable workflows, and a flexible platform suitable for various business needs. It supports low-code and no-code functionalities, enabling users to create and manage their processes without extensive coding skills. Zendesk shines in ticket management, offering integrated support tools and insightful analytics. The platform is also valued for its simplicity and efficiency in tracking tasks and handling customer feedback.

Room for Improvement:Sales Creatio could improve integration with third-party apps and enhance user experience in navigating complex features. More templates and quicker updates would also be beneficial. Zendesk could benefit from greater customization options and enhanced workflow automation. Its analytics capabilities could offer deeper insights, and more flexibility in interface personalization would enhance user engagement.

Ease of Deployment and Customer Service:Sales Creatio is known for easy configuration and flexible deployment options, making it suitable for businesses needing a customizable CRM with minimal setup time. Zendesk offers a cloud-based deployment with intuitive processes, facilitating a quick learning curve for agents and extensive customer support. Both emphasize ease of use but differ in customization versus support focus.

Pricing and ROI:Sales Creatio involves higher initial costs but offers long-term customization benefits and substantial ROI potential. It allows extensive personalization without significant consultancy investments. Zendesk offers tiered pricing, providing value depending on selected features and often resulting in faster ROI for companies that emphasize customer support. This highlights Sales Creatio's customization and Zendesk's immediate support returns.

To learn more, read our detailed Sales Creatio vs. Zendesk Report (Updated: April 2025).

Sales Creatio vs. Zendesk

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Helped 850,236 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sales Creatio

Ranking in CRM

22nd

Ranking in Sales Force Automation

8th

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zendesk

Ranking in CRM

19th

Ranking in Sales Force Automation

7th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), Help Desk Software (9th), IT Service Management (ITSM) (6th), Reporting (13th), Knowledge Management Software (4th), Community Platforms (3rd)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Sales Creatio is 0.7%, down from 1.0% compared to the previous year. The mindshare of Zendesk is 1.4%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

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JohanSkibdahl

CEO at Etcetera Networks

Automating customer support with advanced AI capabilities and seamless communication

Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo ( /products/klaviyo-reviews ), enhancing our workflows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"The most valuable features of Zendesk Support are collaboration, reports, and a self-service portal. The customer and team can see all the information needed from the portal."

"It's a very stable tool, very powerful."

"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."

"The stability has been very good."

"One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use."

"It's very convenient to use."

"The most valuable feature is the trackability of incoming requests. The system keeps a comprehensive history of work requests, making it a useful tool for our internal processes."

"The product offers very good management. It has a great ability to assign tickets based on content."

More Zendesk pros

Cons

"Creatio's mobile app could be more intuitive."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"There is still some room for improvement in the overall look and feel of the software."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Sales Creatio should include better customizations."

"Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."

"It needs to improve in terms of its flexibility, price, and installation."

"There could be improvements in integration, which can be achieved with APIs or tools like Zapier."

"One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."

"As per me, there arent much significant issues or areas for improvement with Zendesk, as my usage of it is limited. I appreciate its ability to organize tickets effectively based on tags, allowing me to easily gather and analyze customer feedback and requests."

"They have something called Zendesk Explore, which isn't as good as what they had in place previously."

"The dashboard could be better."

"The price of the solution should be reduced."

More Zendesk cons

Pricing and Cost Advice

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"From what I hear, Zendesk's pricing is a little expensive."

"The price is very competitive."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

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Top Industries

By visitors reading reviews

Manufacturing Company

22%

Computer Software Company

18%

Comms Service Provider

Real Estate/Law Firm

Computer Software Company

24%

Educational Organization

11%

Financial Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

What needs improvement with Sales Creatio?

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.

What needs improvement with Zendesk Support?

There could be improvements in integration, which can be achieved with APIs or tools like Zapier ( /products/zapier-reviews ). However, easier integration could enhance the usability. Multilingual ...

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Product Reports

Sales Creatio

Download Sales Creatio product report

Download Zendesk product report

Also Known As

No data available

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber

Sales Creatio vs. Zendesk