Sales Creatio vs Zendesk comparison

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Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and Zendesk are competing platforms in customer relationship management and support. Sales Creatio has the upper hand for businesses needing customization, while Zendesk excels in customer support integration.

Features:Sales Creatio provides robust automation, customizable workflows, and a flexible platform suitable for various business needs. It supports low-code and no-code functionalities, enabling users to create and manage their processes without extensive coding skills. Zendesk shines in ticket management, offering integrated support tools and insightful analytics. The platform is also valued for its simplicity and efficiency in tracking tasks and handling customer feedback.

Room for Improvement:Sales Creatio could improve integration with third-party apps and enhance user experience in navigating complex features. More templates and quicker updates would also be beneficial. Zendesk could benefit from greater customization options and enhanced workflow automation. Its analytics capabilities could offer deeper insights, and more flexibility in interface personalization would enhance user engagement.

Ease of Deployment and Customer Service:Sales Creatio is known for easy configuration and flexible deployment options, making it suitable for businesses needing a customizable CRM with minimal setup time. Zendesk offers a cloud-based deployment with intuitive processes, facilitating a quick learning curve for agents and extensive customer support. Both emphasize ease of use but differ in customization versus support focus.

Pricing and ROI:Sales Creatio involves higher initial costs but offers long-term customization benefits and substantial ROI potential. It allows extensive personalization without significant consultancy investments. Zendesk offers tiered pricing, providing value depending on selected features and often resulting in faster ROI for companies that emphasize customer support. This highlights Sales Creatio's customization and Zendesk's immediate support returns.

To learn more, read our detailed Sales Creatio vs. Zendesk Report (Updated: December 2025).

Sales Creatio vs. Zendesk

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

4.1

Sales Creatio boosts user satisfaction, operational efficiency, and business growth with a user-friendly interface and internal chat feature.

Sentiment score

6.2

Zendesk delivers cost savings and efficiency with flexible pricing and integration, addressing operational needs despite ROI measurement challenges.

No quotes available

For more quotes and insights, download the Sales Creatio report

I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.

Consultant and Startup Founder at AimHi Enterprises

I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.

Filipe Abreu

Junior system analyst at Wevt clous

We were able to offer a seamless 24/7 support experience and meet all our SLAs due to the robust nature of the platform.

For more quotes and insights, download the Zendesk report

Technical Support Engineer/ QA at a computer software company with 11-50 employees

Customer Service

Sentiment score

7.0

Sales Creatio's support is responsive and proactive but occasionally slow, with room for improvement compared to larger companies.

Sentiment score

6.4

Zendesk support is generally responsive and professional, with some users experiencing delays and a lack of 24/7 chat support.

We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.

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CEO at B-OS, Unipessoal Lda.

There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.

Technical Support Engineer/ QA at a computer software company with 11-50 employees

The technical support provided by Zendesk has been very satisfactory.

For more quotes and insights, download the Zendesk report

CEO at Etcetera Networks

Their support team from Zendesk is excellent, similar to what you have in Freshdesk.

Anita Orioma

Customer Success Manager at Mimshackworks Endeavors

Scalability Issues

Sentiment score

6.8

Sales Creatio is scalable for small to large enterprises, benefiting from cloud platforms and adaptable for up to 10,000 users.

Sentiment score

7.4

Zendesk scales well across team sizes, despite challenges in backups, updates, customization, and larger organization's specific scalability needs.

If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.

For more quotes and insights, download the Sales Creatio report

CEO at B-OS, Unipessoal Lda.

We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.

Dimitri Cooper

Project Manager III at City of Union City Government

Zendesk can scale from very small companies to very large ones.

CEO at Etcetera Networks

Zendesk's scalability is excellent.

For more quotes and insights, download the Zendesk report

Technical Support Engineer/ QA at a computer software company with 11-50 employees

Stability Issues

Sentiment score

7.2

Sales Creatio is stable, reliable, with minor downtime, and users appreciate global server options enhancing performance for most.

Sentiment score

7.8

Zendesk is stable and reliable, with occasional outages swiftly resolved, making it ideal for small businesses and startups.

I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.

For more quotes and insights, download the Sales Creatio report

CEO at B-OS, Unipessoal Lda.

They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.

Dimitri Cooper

Project Manager III at City of Union City Government

Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.

Technical Support Engineer/ QA at a computer software company with 11-50 employees

The stability has been quite reliable.

For more quotes and insights, download the Zendesk report

CEO at Etcetera Networks

Room For Improvement

Sales Creatio’s app needs better interface, smoother integration, improved materials, and more intuitive features for a modern experience.

Zendesk users seek improved usability, better integration, enhanced reporting, customization, mobile support, streamlined management, and communication tools.

We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.

For more quotes and insights, download the Sales Creatio report

CEO at B-OS, Unipessoal Lda.

Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.

Filipe Abreu

Junior system analyst at Wevt clous

Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.

For more quotes and insights, download the Zendesk report

Technical Support Engineer/ QA at a computer software company with 11-50 employees

Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.

Dimitri Cooper

Project Manager III at City of Union City Government

Setup Cost

Sales Creatio offers cost-effective CRM solutions with competitive pricing, praised for its features and straightforward pricing model.

Zendesk's pricing can be high, impacting decisions, but offers flexibility and valuable CX features if negotiated effectively.

The marketplace is complicated for customers and primarily benefits partners.

For more quotes and insights, download the Sales Creatio report

CEO at B-OS, Unipessoal Lda.

It is not the cheapest solution nor the most expensive, but it provides value for money.

CEO at Etcetera Networks

The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.

For more quotes and insights, download the Zendesk report

Consultant and Startup Founder at AimHi Enterprises

Valuable Features

Sales Creatio provides customizable, affordable solutions with easy integration, enhancing sales efficiency and decision-making through low-code features.

Zendesk excels in integration, user-friendly ticket management, automation, customization, and robust analytics to enhance productivity and user experience.

The drag-and-drop campaign designer in Creatio may be advanced, and the platform has a very advanced no-code editor, where business analysts can work as no-code developers.

For more quotes and insights, download the Sales Creatio report

CEO at B-OS, Unipessoal Lda.

Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.

CEO at Etcetera Networks

Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.

Filipe Abreu

Junior system analyst at Wevt clous

Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.

For more quotes and insights, download the Zendesk report

Consultant and Startup Founder at AimHi Enterprises

Categories and Ranking

Sales Creatio

Ranking in CRM

18th

Ranking in Sales Force Automation

9th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Zendesk

Ranking in CRM

8th

Ranking in Sales Force Automation

4th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), Help Desk Software (4th), IT Service Management (ITSM) (6th), Reporting (10th), Knowledge Management Software (3rd), Community Platforms (1st), AI Customer Support (7th), AI IT Support (5th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Zendesk	1.2%
Sales Creatio	1.0%
Other	97.8%

CRM

Featured Reviews

BPM workflows have accelerated decisions but complex projects still need better support and pricing

CEO at B-OS, Unipessoal Lda.

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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Macros and automation have streamlined workflows and reduced manual effort across support teams

Consultant and Startup Founder at AimHi Enterprises

The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

Performing Arts

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

By reviewers
Company Size	Count
Small Business	35
Midsize Enterprise	20
Large Enterprise	11

Questions from the Community

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

What is your experience regarding pricing and costs for Sales Creatio?

My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one to ten for pricing, Sales Creatio is approximately a two or three, since they pro...

What needs improvement with Sales Creatio?

There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a clie...

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...

What needs improvement with Zendesk Support?

As of right now, I have nothing that comes to mind as an improvement needed or a feature that could work differently or be enhanced. I think across the board, Zendesk is amazing, and because they a...

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Product Reports

Sales Creatio

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Download Zendesk product report

Also Known As

No data available

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber

Sales Creatio vs. Zendesk