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Palo Alto Networks AutoFocus vs ZeroFOX comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks AutoFocus
Ranking in Threat Intelligence Platforms
29th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
7
Ranking in other categories
No ranking in other categories
ZeroFOX
Ranking in Threat Intelligence Platforms
9th
Average Rating
8.6
Reviews Sentiment
8.1
Number of Reviews
3
Ranking in other categories
Digital Risk Protection (2nd)
 

Mindshare comparison

As of August 2025, in the Threat Intelligence Platforms category, the mindshare of Palo Alto Networks AutoFocus is 1.2%, down from 1.5% compared to the previous year. The mindshare of ZeroFOX is 4.3%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Threat Intelligence Platforms
 

Featured Reviews

RichPhillips - PeerSpot reviewer
Offers a centralized dashboard for reporting threats and anomalies
The tool along with other suite of products provides us with threat and alert information.  The solution has provided us with a centralized dashboard for reporting threats and anomalies.  I am impressed with the tool's integration of Palo Alto products which serves as a platform for security.  I…
AS
Efficiently identify and address online threats with timely alerts and thorough takedown capabilities
The most valuable features are its threat intel platform, which provides the latest trends and indicators of compromise (IOCs) that I can act on. I quickly obtain data, such as leaked email IDs and passwords, from the ZeroFOX portal or the threat intel portal when required. The platform's GUI-based features stand out and provide thorough takedown capabilities for domains, social media accounts, and phishing numbers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that I like best is the dashboard."
"The most valuable feature is alerting."
"Palo Alto Networks AutoFocus has had a positive impact on my company as we can reduce the cost for the SOC investment, and we can also get good feedback on how to strengthen our network from the expertise people available."
"It integrates well with other solutions and provides good threat intelligence in terms of external threats."
"I would rate Palo Alto Networks AutoFocus a ten out of ten."
"The logs play a crucial role as they contribute to blocking unwanted Internet traffic."
"I am impressed with the tool's integration of Palo Alto products which serves as a platform for security."
"The best thing about the tool is that its backend team is pretty good and has a strong engineering team."
"ZeroFOX has no language limitations. It can detect many languages."
"I rate ZeroFOX a ten overall."
 

Cons

"It would be better if they used the threat intelligence feeds directly from their side and changing the verdict instead of us requesting it."
"It would be helpful to have better documentation for configuring and installing the solution."
"It is a completely cloud-based product at present."
"I would like the tool to see more integration with Cortex XDR. There is no real reason to keep them separate."
"I would like to have more technical documentation that contains greater detail on the types of threats that are occurring."
"ZeroFOX is not configured to grab the information automatically, including the news."
"ZeroFOX needs improvement in handling duplicate alerts. If an alert on a domain, such as abcd.com, has not been addressed or is still in progress, similar new alerts are not combined into a single incident."
"Social media takedowns are a major issue. The takedowns should not take more than two to three hours."
 

Pricing and Cost Advice

"The solution is reasonably priced."
"It is expensive."
Information not available
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Top Industries

By visitors reading reviews
Performing Arts
12%
Insurance Company
10%
Computer Software Company
9%
Manufacturing Company
8%
Financial Services Firm
19%
Computer Software Company
14%
Manufacturing Company
6%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Palo Alto Networks AutoFocus?
While Palo Alto Networks AutoFocus is effective, I always prefer to have a second source of threat intelligence feed to ensure coverage for zero-day vulnerabilities that might be missed. This is mo...
What is your primary use case for Palo Alto Networks AutoFocus?
I use Palo Alto Networks AutoFocus ( /products/palo-alto-networks-autofocus-reviews ) for threat intelligence. Palo Alto Networks has its own threat intelligence team, Unit 42, which analyzes submi...
What advice do you have for others considering Palo Alto Networks AutoFocus?
I would rate Palo Alto Networks AutoFocus a ten out of ten. I always activate it when purchasing Palo Alto Networks products because it's simple to deploy and beneficial. However, for non-Palo Alto...
What do you like most about ZeroFOX?
The best thing about the tool is that its backend team is pretty good and has a strong engineering team.
What is your experience regarding pricing and costs for ZeroFOX?
Based on my observations, ZeroFOX is moderately priced. It's neither highly expensive nor very cheap. The pricing depends on the licensed services, such as takedowns or dark data services, chosen.
What needs improvement with ZeroFOX?
ZeroFOX needs improvement in handling duplicate alerts. If an alert on a domain, such as abcd.com, has not been addressed or is still in progress, similar new alerts are not combined into a single ...
 

Also Known As

Palo Alto Threat Intelligence Management
LookingGlass Manage Intelligence, VigilanteATI
 

Overview

 

Sample Customers

Telkom Indonesia
Royal Farms, Hootsuite, BAE Systems, True Citrus
Find out what your peers are saying about Palo Alto Networks AutoFocus vs. ZeroFOX and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.