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Oracle ATG vs Salesforce Sales Cloud comparison

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eCommerce Platforms
June 2022
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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

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"The company wants to implement the idea of democracy within IT. As an end user, you can do a lot by yourself, so you do not have to write code. The idea is that they go for low-code and they use flow. It's possible to update records and do things like automation without writing real codes. I think this is one of the advantages of the solution.""The best features of the solution are its performance and stability.""Salesforce's user interface is easy to use, and the reporting is good. It worked well with Excel, so I was okay with it. I don't know about integration with any other software because I didn't have to deal with them.""On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things.""The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good.""I can see activity per customer. I can find out quickly and easily who was the last person I talked to, when it was, and what we were talking about.""The user interface is pretty simple.""The performance is good, and it is easy to use."

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"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

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"The solution is secure. However, they could always improve on security.""The solution could improve the partner management and communities. For the enterprise licenses, we have the help, but it should also be extended with the features to the partner community.""Salesforce Sales Cloud does not integrate with Slack or WhatsApp, for example. As a result, there is no easy way to directly log a conversation with a client that occurred on one of these platforms. There are a few things that still need to be done manually in these instances.""The user interface could be better in Salesforce Sales Cloud because it feels a little heavy.""The licensing price could be cheaper.""Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot.""I would like if Sales Cloud had the flexibility to create or edit the forms used to submit requests. Right now, they're fixed, and users can't edit them. Only administrators have editing privileges, so it takes too long to make changes.""There are things that could be improved with respect to file sharing. There is a limited file size."

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Pricing and Cost Advice
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  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
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    Top Answer:This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time.
    Top Answer:The user interface could be better in Salesforce Sales Cloud because it feels a little heavy.
    Top Answer:I use Salesforce Sales Cloud to customise order management and tracking. We also use it for revenue recognition, billing and analytics. Salesforce is our primary CRM.
    out of 53 in eCommerce Platforms
    Average Words per Review
    out of 69 in CRM
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    Also Known As
    Sales Cloud, SFDC, Salesforce
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    Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

    Oracle ATG Web Commerce is made up of three platform layers:

    1. The Dynamo application framework (DAF)
    2. The personalization module (DPS)
    3. The scenarios module (DSS)

    Oracle ATG Features

    Oracle ATG has many valuable key features. Some of the most useful ones include:

    • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
    • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
    • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
    • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

    Oracle ATG Benefits

    There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

    • It has both B2B and B2C offerings.
    • It enables merchants to manage and sell complex products.
    • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
    • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
    • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
    • With the solution’s data anywhere architecture, you can easily manage integrations.
    • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
    • It is simple and easy to use with a clean interface.
    • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
    • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    Learn more about Oracle ATG
    Learn more about Salesforce Sales Cloud
    Sample Customers
    Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips,, Business Stream, Remote Asset Management, Dialogue Group
    Top Industries
    Computer Software Company36%
    Comms Service Provider14%
    Manufacturing Company4%
    Computer Software Company25%
    Financial Services Firm8%
    Comms Service Provider8%
    Marketing Services Firm5%
    Computer Software Company33%
    Comms Service Provider16%
    Financial Services Firm6%
    Company Size
    Small Business17%
    Midsize Enterprise15%
    Large Enterprise68%
    Small Business49%
    Midsize Enterprise20%
    Large Enterprise31%
    Small Business20%
    Midsize Enterprise12%
    Large Enterprise67%
    Buyer's Guide
    eCommerce Platforms
    June 2022
    Find out what your peers are saying about SAP, Salesforce, Adobe and others in eCommerce Platforms. Updated: June 2022.
    610,229 professionals have used our research since 2012.

    Oracle ATG is ranked 6th in eCommerce Platforms with 1 review while Salesforce Sales Cloud is ranked 1st in CRM with 48 reviews. Oracle ATG is rated 7.0, while Salesforce Sales Cloud is rated 8.2. The top reviewer of Oracle ATG writes "Good flexibility and stability, but needs some sort of native integration and a mechanism for user surveys and product reviews". On the other hand, the top reviewer of Salesforce Sales Cloud writes "Has good flexibility but is slow to handle feature requests". Oracle ATG is most compared with SAP Hybris Commerce, Oracle Commerce Cloud, Salesforce Commerce Cloud, Magento and Shopify, whereas Salesforce Sales Cloud is most compared with Oracle E-Business Suite, SAP ERP, Camunda Platform, Pega Robotic Process Automation and UiPath.

    We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.