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Oracle ATG vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle ATG
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
eCommerce Platforms (5th)
Salesforce Sales Cloud
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
115
Ranking in other categories
CRM (2nd), Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (3rd)
 

Mindshare comparison

Oracle ATG and Salesforce Sales Cloud aren’t in the same category and serve different purposes. Oracle ATG is designed for eCommerce Platforms and holds a mindshare of 8.4%, down 8.6% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 8.1% mindshare, down 10.7% since last year.
eCommerce Platforms
CRM
 

Featured Reviews

PankajKumar22 - PeerSpot reviewer
Useful for B2B retail operations and order management but UI is bland and old
The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.
Greg-Lythe - PeerSpot reviewer
A feature-rich platform that helps to track sales and gather customer information
My age-old complaint with Salesforce Sales Cloud is that it has to be refreshed because it's a cloud-based system. If you make any updates, you have to refresh and save because you're fundamentally looking at what's running in the cloud. It can be slow since you constantly refresh and save the screen. If you were running a local application, like a local CRM system, as you input anything, it would be more seamless. It's like using Excel—you don't have to save every single time you enter new details into a cell because it knows it's a local copy. With a cloud-based system like the tool, changing requires refreshing and saving, which can be tedious.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."
"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."
"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."
"The merchandising part is where the business user adds and configures permissions, which is quite important for us."
"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."
"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."
"The company wants to implement the idea of democracy within IT. As an end user, you can do a lot by yourself, so you do not have to write code. The idea is that they go for low-code and they use flow. It's possible to update records and do things like automation without writing real codes. I think this is one of the advantages of the solution."
"The tool is very good in terms of stability, support, and features."
"The solution is easy to use."
"It has custom fields and custom reports which can align to our business objectives and marketing focus."
"The solution can scale massively. I've been quite impressed."
"We can implement checks to ensure proper data entry with validation rules."
"The reporting features are useful."
"It is nice to have the install base information at your fingertips when you look up a company."
 

Cons

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."
"The only issue with the tool is that it is not cloud-based."
"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."
"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."
"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."
"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."
"The reporting features and the dashboard must be improved."
"It could have a more user-friendly interface."
"When importing from other apps, it gets messy."
"CI/CD is the biggest room for improvement. Deployment between environments and configuration."
"The user interface could be better in Salesforce Sales Cloud because it feels a little heavy."
"Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself."
"I think the user experience could be improved. I would like the user interface to be a bit more user-friendly and modern."
"The scalability could improve by a small amount."
 

Pricing and Cost Advice

"Oracle ATG is an expensive solution."
"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."
"The product's pricing is moderate. We use a license module."
"We must pay for the licenses."
"Price-wise, the product does not fall under the category of cheaply priced products."
"Pricing is reasonable."
"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."
"Being license based, the license varies by type. The pricing is considered average."
"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."
"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."
"Implementation and add-ons may be additional costs."
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Comparison Review

it_user9726 - PeerSpot reviewer
Oct 5, 2013
WCS vs Hybris vs ATG - Feature Smackdown
They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…
 

Top Industries

By visitors reading reviews
Retailer
17%
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
7%
Educational Organization
37%
Computer Software Company
9%
Financial Services Firm
8%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle ATG?
The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...
What needs improvement with Oracle ATG?
The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.
What is your primary use case for Oracle ATG?
My company's clients use the tool for e-commerce.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
With today's generative AI capabilities like ChatGPT ( /products/chatgpt-reviews ), it should be possible to directly communicate with the software rather than navigating through the entire system ...
What is your primary use case for Salesforce Sales Cloud?
I generally use Salesforce Sales Cloud ( /products/salesforce-sales-cloud-reviews ) for our sales process, setting up the entire opportunity lifecycle from lead generation to contract closure. It h...
 

Also Known As

ATG
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Salesforce, SAP, Shopify and others in eCommerce Platforms. Updated: June 2025.
860,632 professionals have used our research since 2012.