Oracle ATG vs Salesforce Sales Cloud comparison

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2,690 views|2,002 comparisons
100% willing to recommend
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5,605 views|2,699 comparisons
92% willing to recommend
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Executive Summary

We performed a comparison between Oracle ATG and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms.
To learn more, read our detailed eCommerce Platforms Report (Updated: April 2024).
768,415 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The merchandising part is where the business user adds and configures permissions, which is quite important for us.""The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally.""The most valuable features are all the promotion capabilities and the tiered-pricing capabilities.""The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

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"The product is very fast and responsive. There's no lag time when you are on the platform.""Suitable for all sizes of organizations.""Salesforce Sales Cloud is very reliable and provides good stability and security.""There are many extremely useful features.""The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good.""Salesforce Sales Cloud is a stable solution.""This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time.""The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems."

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Cons
"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use.""Oracle has a cloud solution, but some on-prem features are not available in the cloud version.""So far, with Oracle ATG, I haven't seen any good cloud-based solutions.""There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

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"The solution's design could be improved.""There are things that could be improved with respect to file sharing. There is a limited file size.""Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot.""The reporting formats could be better.""It could have a more user-friendly interface.""The performance is sometimes slow. There is too much information and this makes it difficult to find the answers we are looking for.""Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself.""In the next release, I would like to see more integration."

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Pricing and Cost Advice
  • "Oracle ATG is an expensive solution."
  • "The product's pricing is moderate. We use a license module."
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  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

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    Comparison Review
    Questions from the Community
    Top Answer:The merchandising part is where the business user adds and configures permissions, which is quite important for us.
    Top Answer:Other companies provide us with cloud-based solutions. So far, with Oracle ATG, I haven't seen any good cloud-based solutions. They started with cloud-based, but I think it was not very successful. It… more »
    Top Answer:The client has a book-selling portal where they sell books. Currently, they are using the old 10.x version of Oracle Commerce. They are looking for an open-source solution where the license cost is… more »
    Top Answer:The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy.
    Top Answer:We use the solution for CRM and to monitor customers, projects, and sales. We are using Salesforce Sales Cloud as a forecast platform. The solution forecasts the current data, current project stages… more »
    Ranking
    4th
    out of 72 in eCommerce Platforms
    Views
    2,690
    Comparisons
    2,002
    Reviews
    2
    Average Words per Review
    483
    Rating
    8.5
    3rd
    out of 169 in CRM
    Views
    5,605
    Comparisons
    2,699
    Reviews
    18
    Average Words per Review
    337
    Rating
    8.0
    Comparisons
    Also Known As
    ATG
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
    Video Not Available
    Overview

    Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

    Oracle ATG Web Commerce is made up of three platform layers:

    1. The Dynamo application framework (DAF)
    2. The personalization module (DPS)
    3. The scenarios module (DSS)

    Oracle ATG Features

    Oracle ATG has many valuable key features. Some of the most useful ones include:

    • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
    • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
    • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
    • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

    Oracle ATG Benefits

    There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

    • It has both B2B and B2C offerings.
    • It enables merchants to manage and sell complex products.
    • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
    • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
    • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
    • With the solution’s data anywhere architecture, you can easily manage integrations.
    • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
    • It is simple and easy to use with a clean interface.
    • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
    • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    Sample Customers
    Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company15%
    Retailer14%
    Financial Services Firm10%
    Manufacturing Company8%
    REVIEWERS
    Computer Software Company30%
    Comms Service Provider9%
    Financial Services Firm6%
    Non Tech Company6%
    VISITORS READING REVIEWS
    Educational Organization69%
    Computer Software Company5%
    Financial Services Firm4%
    Manufacturing Company2%
    Company Size
    REVIEWERS
    Small Business14%
    Midsize Enterprise29%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise16%
    Large Enterprise65%
    REVIEWERS
    Small Business46%
    Midsize Enterprise20%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise21%
    Buyer's Guide
    eCommerce Platforms
    April 2024
    Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms. Updated: April 2024.
    768,415 professionals have used our research since 2012.

    Oracle ATG is ranked 4th in eCommerce Platforms with 7 reviews while Salesforce Sales Cloud is ranked 3rd in CRM with 94 reviews. Oracle ATG is rated 8.2, while Salesforce Sales Cloud is rated 8.4. The top reviewer of Oracle ATG writes "The solution offers a great way to share products, profiles, and user accounts across multiple sites". On the other hand, the top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". Oracle ATG is most compared with Oracle Commerce Cloud, SAP Hybris Commerce, Salesforce Commerce Cloud, Adobe Commerce and NetSuite SuiteCommerce, whereas Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, SAP CRM, Oracle E-Business Suite, SAP ERP and Zoho CRM.

    We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.