Oracle ATG vs Salesforce Sales Cloud comparison

The compared Oracle and Salesforce solutions aren't in the same category. Oracle is ranked #5 in P , with an average rating of 7.7, and holds a 2.4% mindshare in the category. Salesforce is ranked #2 in CRM , with an average rating of 8.2, and holds a 2.1% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,352 Views
1,311 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

8,043 Views
5,871 Comparison Views

94% willing to recommend

Oracle ATG

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle ATG and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Adobe, Salesforce, Shopify and others in eCommerce Platforms.

To learn more, read our detailed eCommerce Platforms Report (Updated: March 2026).

Buyer's Guide

eCommerce Platforms

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

eCommerce Platforms (5th)

Salesforce Sales Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)

Mindshare comparison

Oracle ATG and Salesforce Sales Cloud aren’t in the same category and serve different purposes. Oracle ATG is designed for eCommerce Platforms and holds a mindshare of 2.4%, down 9.7% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 2.1% mindshare, down 9.0% since last year.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Oracle ATG	2.4%
Adobe Commerce	6.4%
SAP Commerce Cloud	5.1%
Other	86.1%

eCommerce Platforms

CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	2.1%
Microsoft Dynamics CRM	2.4%
SAP CRM	1.8%
Other	93.7%

CRM

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Merchandising and promotion features are very good."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The features that help us to change the product and pricing are good; they give us enough flexibility to manage this application."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

More Oracle ATG pros

"It is very good, and I would recommend it to others who are considering using it."

"Our year on year growth would have never been possible without Salesforce."

"On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things."

"You can adapt Salesforce for all customer needs."

"Salesforce is such a widespread software in terms of what it can do and its scope. Theoretically, you can run a whole company off of it. There are many valuable features, such as reporting and analytics. You can customize almost the whole environment is what appeals to so many companies the most."

"It is nice to have the install base information at your fingertips when you look up a company."

"The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened."

"It has custom fields and custom reports which can align to our business objectives and marketing focus."

More Salesforce Sales Cloud pros

Cons

"The only issue with the tool is that it is not cloud-based."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"Our impressions from testing out ATG is that it requires a lot of customization and professional services, which is not what we were looking for."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"In order to scale, you need more hardware, so the product itself is not scalable."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

More Oracle ATG cons

"The tool's technical challenges vary depending on the requirements. When a new requirement arises, we must analyze the best approach to address it, whether through automation tools or coding. We encounter limitations such as the number of reports we can process or update, the queries we can write, and other similar constraints. Understanding when to utilize coding and when to rely on simple configurations is crucial."

"Backend database is not compatible with all SQL standards."

"Salesforce Sales Cloud is not as simple to use as Zoho. It requires some level of expertise before you can use it."

"Salesforce Sales Cloud could improve by allowing some customization of the processes with coding to avoid the problem of memory."

"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."

"The price of the Salesforce Sales Cloud is expensive."

"Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports."

"What I'm expecting from Salesforce Sales Cloud is a more user-friendly interface."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"Oracle ATG is an expensive solution."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"The price is fair."

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

"Being license based, the license varies by type. The pricing is considered average."

"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

"The price of Salesforce Sales Cloud could be reduced. It is expensive."

More Salesforce Sales Cloud pricing and cost advice

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

12%

Retailer

12%

Financial Services Firm

Manufacturing Company

Financial Services Firm

10%

Manufacturing Company

10%

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	40

Questions from the Community

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

Comparisons

Oracle Commerce Cloud vs Oracle ATG

Compared 15% of the time

Adobe Commerce vs Oracle ATG

Compared 15% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 13% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 13% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 10% of the time

More Oracle ATG Competitors

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 7% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 6% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

Salesforce Service Cloud vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

March 2026

Download Oracle ATG product report

Buyer's Guide

Salesforce Sales Cloud

April 2026

Download Salesforce Sales Cloud product report

Also Known As

ATG

Sales Cloud, SFDC, Salesforce

Overview

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Find out what your peers are saying about Adobe, Salesforce, Shopify and others in eCommerce Platforms. Updated: March 2026.

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