Oracle ATG vs Salesforce Sales Cloud comparison

The compared Oracle and Salesforce solutions aren't in the same category. Oracle is ranked #5 in P , with an average rating of 7.5, and holds a 2.5% mindshare in the category. Salesforce is ranked #2 in CRM , with an average rating of 8.1, and holds a 2.4% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,530 Views
1,499 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

9,860 Views
7,296 Comparison Views

94% willing to recommend

Oracle ATG

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle ATG and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms.

To learn more, read our detailed eCommerce Platforms Report (Updated: May 2026).

Buyer's Guide

eCommerce Platforms

May 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

eCommerce Platforms (5th)

Salesforce Sales Cloud

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (2nd), Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)

Mindshare comparison

Oracle ATG and Salesforce Sales Cloud aren’t in the same category and serve different purposes. Oracle ATG is designed for eCommerce Platforms and holds a mindshare of 2.5%, down 9.1% compared to last year.
Salesforce Sales Cloud, on the other hand, focuses on CRM, holds 2.4% mindshare, down 8.5% since last year.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Oracle ATG	2.5%
Adobe Commerce	6.8%
SAP Commerce Cloud	5.3%
Other	85.4%

eCommerce Platforms

CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	2.4%
Microsoft Dynamics CRM	2.7%
Zoho CRM	1.9%
Other	93.0%

CRM

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"Merchandising and promotion features are very good."

"Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."

More Oracle ATG pros

"It is nice to have the install base information at your fingertips when you look up a company."

"The most valuable features of Salesforce Sales Cloud are the ability to track portfolio opportunities and reporting capabilities. The notification process inside the platform is also very valuable, and extracting reports is extremely useful. However, we are currently using only a small part of its functionality."

"The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."

"This is very flexible product."

"In my company, we have very manual backend disparate systems, but the good news is that through Salesforce—not only the Sales Cloud, but the Commerce Cloud—our customer-facing experience is best-in-class with this solution."

"Generally speaking, Salesforce is for tracking all the processes within the company."

"Salesforce helps up keep track of candidates."

"One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes."

More Salesforce Sales Cloud pros

Cons

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"The only issue with the tool is that it is not cloud-based."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"Its licensing cost could be brought down."

"There should also be a mechanism for user surveys and product reviews."

More Oracle ATG cons

"Amount of storage provided is limited."

"It is very clunky. Its interface can be more user-friendly."

"The tool's technical challenges vary depending on the requirements. When a new requirement arises, we must analyze the best approach to address it, whether through automation tools or coding. We encounter limitations such as the number of reports we can process or update, the queries we can write, and other similar constraints. Understanding when to utilize coding and when to rely on simple configurations is crucial."

"Applications that can help with migrating data over from the sandbox to production would make it easier because sometimes change sets can be bulky and they're not always as effective."

"Sometimes they refresh the production environment, which can be a bit of a challenge."

"The cost of this solution could be improved."

"The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market."

"If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"Oracle ATG is an expensive solution."

"The product's pricing is moderate. We use a license module."

"We pay a yearly subscription fee."

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"Sales Cloud is quite expensive."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

"It's expensive, storage being the most costly aspect."

"Being license based, the license varies by type. The pricing is considered average."

"The price of Salesforce Sales Cloud could be reduced. It is expensive."

More Salesforce Sales Cloud pricing and cost advice

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

12%

Retailer

11%

Financial Services Firm

10%

Manufacturing Company

Financial Services Firm

11%

Manufacturing Company

10%

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	40

Questions from the Community

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What advice do you have for others considering Oracle ATG?

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Main...

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

Comparisons

Oracle Commerce Cloud vs Oracle ATG

Compared 15% of the time

Adobe Commerce vs Oracle ATG

Compared 14% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 14% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 12% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 11% of the time

More Oracle ATG Competitors

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 7% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 5% of the time

Salesforce Service Cloud vs Salesforce Sales Cloud

Compared 3% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

May 2026

Download Oracle ATG product report

Buyer's Guide

Salesforce Sales Cloud

April 2026

Download Salesforce Sales Cloud product report

Also Known As

ATG

Sales Cloud, SFDC, Salesforce

Overview

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Find out what your peers are saying about Salesforce, Adobe, Shopify and others in eCommerce Platforms. Updated: May 2026.

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