OpenText Solutions Business Manager vs Zapier comparison

OpenText and Zapier are both solutions in the Business Orchestration and Automation Technologies category. OpenText is ranked #39, while Zapier is ranked #20 with an average rating of 7.5. OpenText holds a 0.3% mindshare in BOAT, compared to Zapier’s 1.2% mindshare. Additionally, 75% of OpenText users are willing to recommend the solution, compared to 94% of Zapier users who would recommend it.

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Executive SummaryUpdated on Mar 15, 2026

OpenText Solutions Business Manager and Zapier compete in the process automation category. Zapier is often seen as superior due to its greater user adoption and ease of integration for small businesses and quick scalability.

Features: OpenText Solutions Business Manager supports intricate workflow management with features like enterprise-level compliance adherence and detailed process mapping. Zapier allows easy integration across numerous applications and provides a wide array of pre-built integrations, making it ideal for immediate and versatile business needs.

Room for Improvement: OpenText could improve with a more user-friendly interface, faster setup times, and a broader range of pre-built integrations. Zapier would benefit from enhanced customization options for complex workflows, better support for enterprise-level compliance, and improved data security measures.

Ease of Deployment and Customer Service: OpenText Solutions Business Manager generally requires complex setup aligned to larger corporate IT needs but provides extensive customer support. Zapier’s deployment is swift through its intuitive web-based interface, with self-service resources and responsive support aiding quick issue resolution.

Pricing and ROI: OpenText Solutions Business Manager entails significant costs, with ROI realized through improved enterprise operations. Zapier offers a more accessible pricing model with lower initial costs, leading to quicker ROI by streamlining operations in smaller teams.

To learn more, read our detailed OpenText Solutions Business Manager vs. Zapier Report (Updated: June 2026).

Buyer's Guide

OpenText Solutions Business Manager vs. Zapier

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Mindshare comparison

As of August 2026, in the Business Orchestration and Automation Technologies category, the mindshare of Automation Anywhere is 6.3%, down from 7.5% compared to the previous year. The mindshare of OpenText Solutions Business Manager is 0.3%. The mindshare of Zapier is 1.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Orchestration and Automation Technologies Mindshare Distribution
Product	Mindshare (%)
Automation Anywhere	6.3%
Zapier	1.2%
OpenText Solutions Business Manager	0.3%
Other	92.2%

Business Orchestration and Automation Technologies

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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it_user713322

Works at a tech company with 51-200 employees

We've used it for traditional help desk and defect tracking endeavors

It is the Swiss Army knife of software applications. If you have a process, SBM can be easily used to track and report on that process We've used it for traditional help desk and defect tracking endeavors, but we've also used it for HR, Marketing, and even some non-traditional government…

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Amrit Dash

Automation Engineer at a educational organization with 11-50 employees

Modular automations have streamlined onboarding and now orchestrate delayed multi-day workflows

Zapier offers the best features through the capability to make our own webhooks and the delay functionalities, which stand out in Zapier.The delay functionality and custom webhooks are valuable for our organization because of how we deal with things at our organization by creating things in a very modular way. We will have different modules talking to each other for a specific complex workflow. A webhook is what helps solve most of it because we can create all the different modules as a separate workflow in Zapier with their own custom webhook URL and then call them or chain them together to create a complex workflow solving a bigger use case problem. Secondly, the delays, with having a bigger delay in number of days, gives the automation a bigger window to run in, which is not the case with make.com or any other platform that we use for automation. The delays on other platforms are mostly within the range of one to five minutes because the scenario needs to run on that particular go. With Zapier, the scenario can span over multiple days and it does not take up running memory. Rather than that, it goes to sleep and runs back again after the designated time. With Zapier, I am able to handle workflows much faster. I have been able to reduce the effort the manual onboarding team and the operations team had to do in terms of employee onboarding. We have reduced the workflow time and made things more efficient and smoother and avoided any repetitive tasks in the day-to-day workflow of a team member. There is a significant reduction in manual work and team members save time by eliminating multiple workflows which are repetitive in nature that the automation team builds for them using Zapier.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I think that one of the coolest features that what Automation Anywhere has come up with is AI Sense. I see an immense potential there. Using AI Sense, we can automate outside Citrix. That's going to remove the client dependency or overall automation journey, and that can give lot of optimization, cost saving, and the time to market."

"Automation Anywhere is stable, scalable, and easy to use."

"We are able to satisfy our clients in ways that we did not think was possible."

"It helped agents process tickets with minimal errors and improved average handling time as they are able to close the tickets faster."

"I like the diversity. Every year, maybe even every six months, new modules are introduced to the program, and module enhancements are added to the toolbox to make automating various applications or situations easier."

"The setup is straightforward. Automation Anywhere provides customer success managers to help with the setup."

"Workflow automation has helped a lot with cost reduction, greater accuracy, and delivery speed."

"In some cases, we see savings on the order of $100,000 and, in the newer processes that we are trying to do, it may be up to $1,000,000."

More Automation Anywhere pros

"Estimates from all teams are visible in one general ticket (PFC)."

"There was a significant ROI, as the development of weekly metrics from Excel spreadsheets, Lotus Notes databases, Access databases, and some Word documents went from a two to three day affair to a process that now takes seconds."

"The Composer is absolutely a magical tool, allowing you to get a fully functional app based on your process sketch in a couple of hours, without knowing BPMN notation."

"Allows us to automate work flows to provision IS services."

"The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses."

"Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface."

"Zapier handles everything under the sun that you would think you need in automation. It is the most mature integration platform and service on the market."

"Zapier is the tool with the most connectors and has been quite forward in that case."

"The main thing I appreciate about Zapier is that it has maximum availability of apps, with most tools being available compared to different solutions."

"Zapier, combined with MailParser, is an essential element of our back-end operations."

"With Zapier, I am able to handle workflows much faster, reduce the effort the manual onboarding team and the operations team had to do in terms of employee onboarding, reduce the workflow time, make things more efficient and smoother, and avoid any repetitive tasks in the day-to-day workflow of a team member."

"Technical support is fantastic; top notch."

More Zapier pros

Cons

"For someone who does not have technical skills, using Automation Anywhere is quite challenging because it is primarily meant for the technical aspect, though it can help with basic data entry tasks, such as invoice processing and other repetitive back office operations."

"There are some business areas for which this tool is not capable of doing, such as in the areas of graphically-based input."

"The initial setup was complex because we had to make sure all the security aspects were approved by our leadership."

"We face some issues, but we can’t prove them again. They occurred sometimes, but don’t occur again. For example, I record a video when a bot is running, and it is working fine. Another time it is not working. We face issues with Excel file creation. I’m trying to create a file in Excel .xls. It is getting corrupted."

"For improvement, I would like to see Automation Anywhere integrating with multiple other technologies."

"Although Automation Anywhere is a GUI-based platform with drag-and-drop functionality, non-technical business users struggle to implement it due to the complexities of operationalizing automation within a business context."

"One aspect I don't appreciate about Automation Anywhere is the way variables are handled. Many things seem to become a string, which makes it hard to code and keep track of items when everything's a string."

"The mobile application can be improved by adding more functions and capabilities because right now, only a few features are enabled for mobile users."

More Automation Anywhere cons

"Reporting is generally very good, but people always want more."

"Response time could improve."

"User interface and links between tickets. For me, Jira is the ideal tool."

"With Zapier, improvements are required in the areas of concerns like bugs, ease of use, and documentation."

"There could be improvements in creating more complex workflows within the data domain."

"Some apps are not available yet. For instance, a connection with Joomla! would be great. In general, all the most-used apps are available, but I bumped into Joomla! with a client."

"Zapier is user-friendly, but when we have an application version that we want to connect with Zapier, sometimes it does not support us."

"If the scenario or automation is complex, it becomes difficult to create and deploy because of various routes. For example, with 20 routes, it becomes really difficult to create them due to certain limits, and the UI is not conducive for viewing all the routes."

"I think that this solution should have more apps connected to it."

"The error reporting UI and organizing Zaps could be improved."

"After mapping them out, and they'd worked for a while, I've had Zapier fail."

More Zapier cons

Pricing and Cost Advice

"They're very flexible around pricing and licensing."

"The price of Automation Anywhere is a little higher than some of the competition, such as UiPath. However, depending on the use case and other factors we are able to receive some discounts."

"Subscription for Automation Anywhere (AA) is paid yearly."

"Automation Anywhere is cheaper than UiPath and Blue Prism. From a market point of view, Automation Anywhere is reasonable. Any organization can adopt Automation Anywhere."

"Automation Anywhere offers a subscription-based licensing model for cloud, on-premises, and hybrid deployments."

"It's the best RPA tool, but the pricing could be improved."

"I would like them to have better license management."

"Automation Anywhere is expensive, making it suitable only for enterprise organizations."

More Automation Anywhere pricing and cost advice

Information not available

"The product is reasonably priced."

"Think your Zaps through to make sure you don't use more Zaps than you need."

"Zapier is a paid service. Its license renews monthly, and Zapier will downgrade your subscription to the free version when your credit card doesn't have funds. That significantly impacts your service because everything halts completely. Zapier doesn't have any hidden costs."

"It's very straightforward licensing. There's only one cost you have to pay, and if you want a relevant pricing plan, I think you have two or three different models or packages which include the number of notifications or Zaps, as they call it, that you can program."

"It's very affordable."

"The price of Zapier is approximately $75 monthly."

"There is a free plan that is, of course, limited. However, it allows you to understand and check true scenarios for a while."

"Per task, there is a monthly plan involving 15 euros...Also, in different forms, they just give you the ability to use different features. They charge 18.58 euros for the first standard plan, which includes 750 tasks. So, it is about 25 cents per task."

More Zapier pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Construction Company

11%

Outsourcing Company

10%

No data available

Construction Company

17%

Manufacturing Company

10%

Financial Services Firm

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	82
Large Enterprise	558

No data available

By reviewers
Company Size	Count
Small Business	32
Midsize Enterprise	10
Large Enterprise	7

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your experience regarding pricing and costs for Zapier?

The pricing is in accordance with market standards and even lower in some cases. The license setup cost is reasonable.

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What needs improvement with Zapier?

Zapier can be improved by having more complex running scenarios, such as running code and more custom modules, and ma...

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What is your primary use case for Zapier?

My main use case for Zapier is that it acts as a no-code automation platform which helps us in automating business pl...

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Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 3% of the time

WorkFusion vs Automation Anywhere

Compared 2% of the time

More Automation Anywhere Competitors

IBM Engineering Workflow Management vs OpenText Solutions Business Manager

Compared 19% of the time

IBM Rational ClearCase vs OpenText Solutions Business Manager

Compared 18% of the time

IBM Rational ClearQuest vs OpenText Solutions Business Manager

Compared 16% of the time

Endevor vs OpenText Solutions Business Manager

Compared 15% of the time

Rocket ChangeMan ZMF (formerly a Micro Focus product) vs OpenText Solutions Business Manager

Compared 10% of the time

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Boomi iPaaS vs Zapier

Compared 6% of the time

Tray.io vs Zapier

Compared 5% of the time

SSIS vs Zapier

Compared 4% of the time

MuleSoft Composer vs Zapier

Compared 4% of the time

Oracle Data Integrator (ODI) vs Zapier

Compared 4% of the time

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Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

Software Configuration Management

August 2026

OpenText Solutions Business Manager report

Download OpenText Solutions Business Manager product report

Buyer's Guide

Zapier

July 2026

Download Zapier product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

Micro Focus Solutions Business Manager, Serena Solutions Business Manager, TeamTrack

No data available

Interactive Demo

Automation Anywhere

Demo not available

OpenText

Demo not available

Zapier

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

OpenText Solutions Business Manager is a comprehensive platform designed to improve business processes through advanced workflow automation and BPM capabilities, ensuring enhanced operational efficiency for enterprises.

Designed with the needs of businesses in mind, OpenText Solutions Business Manager offers a robust set of tools for managing and optimizing workflows. It enables users to automate repetitive tasks, streamline processes, and track performance in real-time. Its flexible architecture supports seamless integration with existing enterprise systems, making it an ideal choice for organizations aiming to enhance their operational performance without overhauling their current infrastructure. With user-friendly features and extensive customization options, it provides businesses with the ability to tailor processes to meet specific operational requirements.

What are the key features of OpenText Solutions Business Manager?

Workflow Automation: Simplifies task management by automating processes.
Integration Capabilities: Easily connects with existing systems for enhanced workflow.
Customizable Dashboards: Allows personalized data views for better decision-making.
Real-Time Reporting: Provides immediate insights into process performance.
Scalability: Grows with your business needs.

What benefits and ROI should users watch for in reviews?

Improved Efficiency: Streamlines operations, reducing time and resource expenditure.
Cost Savings: Automates manual tasks, leading to significant cost reduction.
Enhanced Collaboration: Facilitates better team coordination through integrated workflows.
Data-Driven Decisions: Empowers organizations with actionable insights.
Flexibility: Adapts to changing business requirements, providing long-term value.

OpenText Solutions Business Manager is implemented across numerous industries, including finance, healthcare, and manufacturing, where it is utilized to optimize regulatory compliance processes, streamline financial operations, and enhance patient data management respectively. Its ability to tailor solutions to industry-specific challenges makes it a valuable asset for companies looking to improve process efficiency and drive competitive advantage.

OpenText

Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.

By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.

What Features Stand Out in Zapier?

App Connectivity: Integrates thousands of tools, simplifying task automation.
Ease of Use: No coding needed to set up integrations.
Webhooks: Offers real-time data transfer between applications.
Multi-step Zaps: Allows complex workflows across various apps.
Comprehensive Library: Extensive list of app integrations for users.

What Benefits Should You Expect?

Increased Productivity: Facilitates seamless automation of tasks.
Efficiency Improvement: Streamlines processes across multiple tools.
Business Agility: Supports varied workflows to meet specific needs.
Integration Flexibility: Connects a wide range of popular applications.
Simple Automation: Users automate processes without technical skills.

In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.

Zapier

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

eBay, AgustaWestland, EMI Music, LenderLive, Martin-Baker Aircraft Co. Ltd.

BuzzFeed, Groupon, Spotify, Columbia University, FOX

Buyer's Guide

OpenText Solutions Business Manager vs. Zapier

June 2026

Free Report: OpenText Solutions Business Manager vs. Zapier

Find out what your peers are saying about OpenText Solutions Business Manager vs. Zapier and other solutions. Updated: June 2026.

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