Amazon Cognito vs Microsoft Entra ID comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Amazon Cognito and Microsoft Entra ID based on real PeerSpot user reviews.

Find out in this report how the two Access Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Amazon Cognito vs. Microsoft Entra ID Report (Updated: September 2023).
744,865 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The federation is one of the most efficient features as the pricing is competitive.""The solution is proto connective and integrates well with other AWS services.""This is a scalable solution. If our app or general usage increases, this solution can support it.""The most valuable features of Amazon Cognito are OTP validation and email validation.""One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it can be seamlessly incorporated with Azure, Kubernetes, and other software systems.""The most valuable features of Amazon Cognito are the pre and post-token generation, and the different Cognito triggers. It has lots of functionality and flexibility.""Cognito speeds up our development and saves us time."

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"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host.""Installation is straightforward. It only took a couple of hours to set everything up.""It has things like conditional access. For example, if someone is accessing sensitive information, then we could force them to do multi-factor authentication. Therefore, we can stop access if it is coming from a location that we did not expect.""The technical support is pretty good.""The solution adds an extra layer of security.""It's pretty easy to implement.""We use Verified ID to select and deselect users. During the pandemic, we had many users who left our organization or were no longer involved in certain projects but had their user credentials with them. To prevent data loss and data piracy, we deselected those remote users from Active Directory, and it was a very quick process.""We have the ability to define the email user in the designated field."

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"I believe this product could improve by enriching user profiles.""In a future release, we would like to have different methods to validate the characteristic of a user. For example, we would like to use biometric data to analyze the behavior of users.""Cognito triggers can improve by providing more direct use cases rather than giving a white paper. A white paper is not at all interesting, it has too many details. It would be a benefit to provide a smaller document that is summarized. The smaller version would bring microdata, macro data is not helpful.""The secure authentication of Amazon Cognito has benefited our company. We were previously using legacy signup systems.""Amazon Cognito could improve by simplifying the configuration.""The ease and simplicity of integration could be improved when using this solution. When using Okta, scope is a single endpoint with a parameter as a scope. In the Cognito for each scope, there is a separate endpoint.""The MFA related to the solution's side is nonexistent."

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"One area where it can improve is connectivity with other systems. Not all systems are connected and you have to do coding to establish a point of connectivity. It supports certain vendors and it supports certain protocols. It is limited in many other aspects at the attribute level.""I hope, in the roadmap, Microsoft eventually offers the same features as Okta. It will take some more time to mature.""Azure AD provides two types of features. One is Azure AD Excel and is already B2C. Out of both versions, Azure B2C requires some improvement, in terms of user management and role management, et cetera.""Active Directory could always be more secure. Right now, we've got two-factor authentications. All services based on Active Directory have a username and password. If somebody hacked our username, they could easily get all the data from our side. So I want two-factor authentication and a stronger password policy from Active Directory. The domain controllers should be more secure as well.""Many of the features are outdated, so the UI and UX could be improved.""The technical support can be confusing - if you're looking for something very specific, it can be hard to get the right answer or a solution.""I would like it if Intune could manage MacOS or iOS directly. Right now, we have to use a third-party solution.""You can manage the users from the Office 365 administration center, and you can manage them from Azure Active Directory. Those are two different environments, but they do the same things. They can gather the features in one place, and it might be better if that place were Azure."

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Pricing and Cost Advice
  • "The pricing of this solution is good compared to other solutions on the market."
  • "We pay $600 monthly per user for licences and there are no other additional costs."
  • "The pricing is bad so I rate it a two out of ten."
  • "The price of Amazon Cognito is expensive. We are on an annual subscription."
  • "The price of Amazon Cognito is low. The pricing model is based on the users."
  • "The price of the solution depends on the number of users using it."
  • More Amazon Cognito Pricing and Cost Advice →

  • "For you to make use of some of the security features, you need to upgrade your licenses. If it is possible, could they just make some features free? For instance, for the Condition Access policy, you need to set that up and be on Azure AD P2 licensing. So if they could make it free or reduce the licensing for small businesses, that would be cool, as I believe security is for everyone."
  • "It is a packaged license. We have a Premium P1 subscription of Office 365, and it came with that."
  • "It's relatively inexpensive in comparison with third-party solutions. It's highly available and supported by Microsoft Azure in our enterprise agreements. With the addition of their B2C tenants, it's hard to beat from a cost perspective now."
  • "The solution has three types of tiers: E1 has very basic features. You get limited stuff in E2 and cannot have Office 360 associated with it. E3 is on the costly side and has all the features."
  • "We don't really have a choice. It's the one shop in town. If you want this, you have to pay for it."
  • "The price of the solution's license is good."
  • "The price is fine. It's a good value for the money compared with other solutions."
  • "We have a yearly license."
  • More Microsoft Entra ID Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:One of the key benefits of this software is its ease of integration with a wide range of applications, including mobile apps and web applications. This simplifies the process of integration, and it… more »
    Top Answer:The price of the solution depends on the number of users using it. The cost of the solution is reasonable with the pay-as-you-go model. I rate the price of Amazon Cognito a five out of ten.
    Top Answer:Amazon Cognito could improve by simplifying the configuration.
    Top Answer:We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier Duo Security is easy to configure and… more »
    Top Answer:Microsoft Entra ID Protection and Microsoft Sentinel are both excellent monitoring features for Microsoft Entra ID.
    Top Answer:Entra ID's pricing is comprehensive and affordable. The prices are easy to understand, and the licenses include a variety of security monitoring and additional features.
    out of 36 in Access Management
    Average Words per Review
    out of 36 in Access Management
    Average Words per Review
    Also Known As
    Azure Active Directory (Azure AD), Azure Active Directory, Microsoft Authenticator
    Learn More

    Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.

    Secure access to any app or resource from anywhere

    Take advantage of adaptive identity and network access controls to secure access to any app or resource for every user or digital workload across your entire environment.

    Protect and verify every identity

    Implement consistent security policies for every user—employees, frontline workers, customers, partners—as well as apps, devices, and workloads across multicloud and hybrid.

    Provide only the access necessary

    Discover and right-size permissions, manage access lifecycles, and ensure least privilege access for any identity.

    Simplify the user experience

    Reduce IT friction and improve the hybrid workforce experience with seamless access to any resource, single sign-on, user self-service management, and automated lifecycle workflows.

    Learn more about Amazon Cognito
    Learn more about Microsoft Entra ID
    Sample Customers
    Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
    Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak,, and more.
    Top Industries
    Computer Software Company18%
    Comms Service Provider11%
    Financial Services Firm10%
    Financial Services Firm15%
    Computer Software Company15%
    Manufacturing Company6%
    Educational Organization6%
    Educational Organization23%
    Computer Software Company12%
    Financial Services Firm10%
    Company Size
    Small Business38%
    Midsize Enterprise13%
    Large Enterprise50%
    Small Business25%
    Midsize Enterprise13%
    Large Enterprise62%
    Small Business32%
    Midsize Enterprise14%
    Large Enterprise53%
    Small Business19%
    Midsize Enterprise32%
    Large Enterprise50%
    Buyer's Guide
    Amazon Cognito vs. Microsoft Entra ID
    September 2023
    Find out what your peers are saying about Amazon Cognito vs. Microsoft Entra ID and other solutions. Updated: September 2023.
    744,865 professionals have used our research since 2012.

    Amazon Cognito is ranked 8th in Access Management with 7 reviews while Microsoft Entra ID is ranked 1st in Access Management with 100 reviews. Amazon Cognito is rated 7.2, while Microsoft Entra ID is rated 8.8. The top reviewer of Amazon Cognito writes "Good integration with AWS services but not feasible for B2C because MFAs are nonexistent". On the other hand, the top reviewer of Microsoft Entra ID writes "Saves time, creates a single pane of glass, and offers good conditional access features". Amazon Cognito is most compared with Auth0, Okta Workforce Identity, Cloudflare Access, ForgeRock and CyberArk Privileged Access Manager, whereas Microsoft Entra ID is most compared with Google Cloud Identity, Auth0, Yubico YubiKey, Microsoft Intune and Cisco Duo. See our Amazon Cognito vs. Microsoft Entra ID report.

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    We monitor all Access Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.