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Microsoft Dynamics CRM vs SAP CRM vs Service Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM19.1%
Salesforce Service Cloud13.7%
ServiceNow Customer Service Management9.3%
Other57.900000000000006%
CRM Customer Engagement Centers
CRM Market Share Distribution
ProductMarket Share (%)
SAP CRM4.1%
Microsoft Dynamics CRM4.5%
Salesforce Sales Cloud3.7%
Other87.7%
CRM
CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Service Creatio2.6%
Microsoft Dynamics CRM19.1%
Salesforce Service Cloud13.7%
Other64.6%
CRM Customer Engagement Centers
 

Featured Reviews

Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
Julio Falcon - PeerSpot reviewer
Customization and process automation enhance support operations, but interface consistency could improve
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Creatio started developing a new version called Freedom UI with new interfaces. The new interfaces are amazing, but we still have some features in Classic UI that we cannot use in Freedom UI. What we miss is having all features in Classic available in Freedom. Creatio works every three months to release new features, but they are taking too much time to make all those features available. We could use more time. There are a lot of business rules we can use in Classic UI, but we cannot use many of those business rules in the Freedom UI because of the different interfaces. We miss several kinds of business rules or conditions that we could use in the design of the application or interfaces to the customer. For instance, I had a feature to introduce a formula graphically, but I can only use very basic formulas in the latest release. In Classic UI, we have powerful formulas, but in Freedom UI, I am limited to direct files from the current screen. The only thing I miss is having all the features from Classic UI available in Freedom UI. For instance, managing duplicated records is a feature that we can easily use in Classic UI, but in Freedom UI I cannot merge contacts to resolve duplicates, which is not available yet.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."
"The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users."
"I like the fact that I can keep track of everything I do in relation to my own job."
"I like that Microsoft Dynamics CRM works, and it's been okay. I like that it is a stable solution. My main reason for using it is that it is stable and meets our requirements from a functionality point of view."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."
"The most valuable feature is that because this solution uses the cloud, you only have to install it and allocate it to a user, making it quite easy to use."
"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"SAP CRM has a good performance."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"The platform is highly scalable."
"SAP CRM is a scalable solution."
"The solution is easy to use."
"The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
"Our customers have seen value and efficiency using this solution."
"Service Creatio is a great tool in process automation."
"You can draw a video map or draw on a piece of paper and put it in creation using the designer tool."
 

Cons

"This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement."
"Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day."
"The options for customizing Microsoft Dynamics CRM are very limited or highly complex."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."
"Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do."
"Microsoft Dynamics CRM could improve by being more user-friendly."
"The performance could be improved."
"There could be some specific configurable options on the UI level to improve visibility."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"CRM is costlier than its competitors."
"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."
"SAP must provide a demo system for the customers."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"The return material authorization should utilize no-code or low-code."
"Despite me telling them that Service Creatio has many certifications to protect data, they chose on-premise, which has created issues, as they must be responsible for updates, upgrades, and new releases."
"The customer self-portal is not good. Service Creatio has a special capability for external customers and users to access the web portal, but we had to use third-party solutions developed by us."
 

Pricing and Cost Advice

"Microsoft Dynamics CRM is an expensive solution. However, most good CRMs are expensive."
"The solution is expensive."
"Licensing fees are paid on a monthly basis."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."
"I rate the solution's pricing as a seven out of ten."
"The cost could be cheaper. I would rate them 3 out of 5."
"Microsoft Dynamics CRM is an expensive solution."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"We pay for the license yearly."
"SAP CRM is an expensive product."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"The product is costly."
"The company has seen an increase in revenue."
"The product is expensive."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
10%
Government
8%
Manufacturing Company
8%
Manufacturing Company
12%
University
9%
Financial Services Firm
9%
Computer Software Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
No data available
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
What do you like most about Service Creatio?
You can draw a video map or draw on a piece of paper and put it in creation using the designer tool.
What needs improvement with Service Creatio?
At this time, there is not specifically something to improve regarding Service Creatio, but a couple of years ago, Cr...
What advice do you have for others considering Service Creatio?
My advice for those looking to use Service Creatio is to have a clear understanding of what they need to solve with t...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
bpm’online customer service, bpm’online service enterprise
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Health e(fx), People 2.0, Citilink, Dealer eProcess (DEP)
Find out what your peers are saying about Salesforce, Microsoft, ServiceNow and others in CRM Customer Engagement Centers. Updated: August 2025.
867,497 professionals have used our research since 2012.