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Microsoft Dynamics CRM vs Nintex Process Platform vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Microsoft Dynamics CRM enhances operations and efficiency, outweighing high costs with improved sales, automation, and data collection.
Sentiment score
8.2
Nintex Process Platform reduces maintenance costs, increases efficiency, and provides ROI within a year despite some cost concerns.
Sentiment score
4.2
Sales Creatio users benefited from improved efficiency and communication within eight months, citing positive business impact and enhanced team interactions.
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
 

Customer Service

Sentiment score
5.6
Microsoft Dynamics CRM service receives mixed reviews; praised for responsiveness but criticized for delays and varying technical expertise.
Sentiment score
6.8
Nintex Process Platform customer service is generally well-received, though users desire quicker assistance and note technical support limitations.
Sentiment score
7.4
Sales Creatio's customer service is praised for being responsive, professional, and effective in resolving issues efficiently.
I would rate customer support as ten out of ten.
Microsoft is supportive of any problems they encounter.
Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
 

Scalability Issues

Sentiment score
7.4
Microsoft Dynamics CRM offers strong scalability and adaptability, despite challenges with customization and costs, enhancing sales and marketing departments.
Sentiment score
6.9
Nintex Process Platform is generally scalable, effective on Office 365, yet faces challenges with on-premises infrastructure and pricing.
Sentiment score
6.9
Sales Creatio is highly scalable for businesses of all sizes, supporting cloud platforms and easy user management.
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
I would give it a ten out of ten for scalability.
 

Stability Issues

Sentiment score
7.8
Microsoft Dynamics CRM is stable and reliable, handling workloads well, with Azure integration enhancing resilience despite occasional peak load issues.
Sentiment score
7.5
Users generally praise Nintex Process Platform's stability, noting improvements, reliable performance, and minor disruptions, with ratings averaging seven to nine.
Sentiment score
7.5
Sales Creatio is highly reliable, boasting no downtime in six years, with occasional slowness due to external factors.
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
I would rate it ten out of ten.
 

Room For Improvement

Microsoft Dynamics CRM needs better integration, user-friendliness, expanded AI, customization, and cost-effective options for small business adaptability.
Enhancements needed in Nintex for usability, performance, integration, reporting, UI, deployment, AI integration, and support for custom code.
Sales Creatio needs improved mobile functionality, interface consistency, and enhanced integration, customization, and documentation for better usability.
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Additionally, the deployment process should be easier.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
 

Setup Cost

Microsoft Dynamics CRM is considered pricey, with flexible licensing but possible high costs for small to medium businesses.
Nintex Process Platform's subscription pricing is considered high compared to competitors, with significant costs for cloud-based user licensing.
Sales Creatio offers cost-effective enterprise solutions at $60 per user monthly, undercutting competitors like Salesforce, appealing to budget-conscious businesses.
Although it is a good tool, it is costly.
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
Nintex Process Platform is expensive.
 

Valuable Features

Microsoft Dynamics CRM offers customizable, user-friendly features with seamless Microsoft integration, robust security, and enhances customer management and operational efficiency.
Nintex Process Platform offers scalable, no-code solutions with seamless integration, enhancing data management and workflow automation for enterprises.
Sales Creatio offers flexible, low-code workflow customization, ease of use, and diverse integration, appealing to users with competitive pricing.
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
I can also create fields and customize them according to my needs.
With the Microsoft suite of products, they work together logically and well.
My team and I created a demo using Nintex, focusing on getting emails, reading, writing, and managing attachments.
We had to integrate multiple systems for one client, and the process was straightforward.
 

Mindshare comparison

CRM Customer Engagement Centers Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM18.2%
Salesforce Service Cloud13.5%
ServiceNow Customer Service Management8.1%
Other60.2%
CRM Customer Engagement Centers
Business Process Management (BPM) Market Share Distribution
ProductMarket Share (%)
Nintex Process Platform1.8%
Camunda14.0%
SAP Signavio Process Manager5.7%
Other78.5%
Business Process Management (BPM)
CRM Market Share Distribution
ProductMarket Share (%)
Sales Creatio0.9%
Microsoft Dynamics CRM3.5%
SAP CRM3.1%
Other92.5%
CRM
 

Featured Reviews

NavinJacob - PeerSpot reviewer
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
Satya Singh - PeerSpot reviewer
Offers good integration capabilities and easy to learn and good stability
Nintex is still at the starting point of integrating with AI. It has integrated with a very small piece of artificial intelligence., like only integrated with the Google Cloud. There is a benefit, like a no-code and low-code solution. But, again, if you are a developer, especially if you are a hardcore developer, you are using your code knowledge, its skills, and all. And, suddenly, you are moving into the low-code solution, and then you will feel, like, so many things you can't achieve with the low-code solution. And in that case, you are looking for some custom development. And it's a little bit difficult in the Nintex area. Because they are totally dependent on the low-code solution, and you are looking at where you can implement your custom things. However, you can do that thing, but that will be a difficult task. Also, the outcome, whatever you are trying to get from such kind of custom development, will be a little bit difficult. Let's suppose, like, if you are working with a medium level of data or a small level of data that will be easier to handle with the Nintex. However, the bulk data on a high level of data would be difficult. I have been working with Nintex for the past three years. I've been able to create some really good products in different domains, including banking and insurance. Everything seems achievable, but there are a few things I'm missing. First, debugging can be a bit difficult in Nintex. You can't debug forms and workflows easily. This is something that could be improved in future releases. It requires some R&D. Second, I would like to see more integration with AI. There is some custom integration available through the gateway, but it would be great to have more AI-related features built into the platform.
Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
10%
Government
8%
Manufacturing Company
8%
Financial Services Firm
18%
Computer Software Company
17%
Manufacturing Company
7%
Government
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise6
Large Enterprise24
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What do you like most about K2?
The latest version of Nintex has many features. We have a clear roadmap and the necessary application to integrate it...
What is your experience regarding pricing and costs for K2?
Nintex Process Platform is expensive. Prices relate to both features and the professional services necessary due to o...
What needs improvement with K2?
The user interface in Nintex needs improvement. It is not very intuitive and requires changes. Additionally, the depl...
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with E...
What is your experience regarding pricing and costs for Sales Creatio?
My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one t...
What needs improvement with Sales Creatio?
There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who rec...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
K2 blackpearl, K2 Five, Nintex Workflow
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
SEA Corp, Omnicom Group, Verizon, STIHL
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Find out what your peers are saying about Microsoft, Salesforce, ServiceNow and others in CRM Customer Engagement Centers. Updated: October 2025.
872,837 professionals have used our research since 2012.