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Microsoft Power BI vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Microsoft Power BI delivers high ROI with cost-effective deployment, enhancing reporting, analytics, and decision-making for businesses.
Sentiment score
6.1
Qlik Sense quickly enhances ROI through automation, cost savings, and improved business performance, relations, and operational efficiency.
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Corporate HR Financial Controller at STMicroelectronics Holding
Because of integration with Microsoft Power BI, its interactive dashboards, and how easily it integrates with other SQL data sources, business decisions from business users have become much faster.
Data engineer at a tech vendor with 10,001+ employees
Power BI is easy to deploy within an hour, providing robust security against data leaks.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
In my organization, we moved from OBI to Qlik Sense due to limitations with OBI, resulting in very high ROI.
Director Software Engineer at a computer software company with 10,001+ employees
 

Customer Service

Sentiment score
6.6
Microsoft Power BI support is positive, with responsive customer service, though technical support response times and expertise vary.
Sentiment score
5.3
Qlik Sense's community and customer service are appreciated, but technical support quality, response times, and costs receive mixed reviews.
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
Corporate HR Financial Controller at STMicroelectronics Holding
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
Executive Director, Decision Support at Community Health Network
The support is good because there is also a community available.
Business Development Director at a tech consulting company with 201-500 employees
While tech support is comprehensive, the stability of Qlik Sense means I generally do not need it.
Director Software Engineer at a computer software company with 10,001+ employees
Technical support requires improvement.
Associate Director at a tech services company with 51-200 employees
In Turkey, the consultant firms are very professional, and they support you.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
6.9
Microsoft Power BI effectively scales for most users, though large datasets and high-capacity licenses pose challenges and costs.
Sentiment score
7.6
Qlik Sense is scalable, managing large data volumes effectively, though costs rise with user licenses and resource requirements.
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
Executive Director, Decision Support at Community Health Network
As more data is processed, performance issues may arise.
Product Owner at ABN AMRO Bank N.V.
It performs well in terms of performance and load compared to others.
Associate Director at a tech services company with 51-200 employees
Qlik Sense helps analyze data and can handle larger amounts of data compared to other BI tools.
Solution Architect at Predoole Analytics
It is easily scalable with Microsoft, with other services Azure and other tools they provide.
student at a educational organization with 1,001-5,000 employees
 

Stability Issues

Sentiment score
7.4
Users find Microsoft Power BI stable and reliable but face performance issues with large datasets and real-time data limitations.
Sentiment score
7.6
Qlik Sense is praised for stability, with minimal crashes, reliable performance, and robust support even with large datasets.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
We typically do not have problems with end-user tools like Excel and Power BI.
Executive Director, Decision Support at Community Health Network
It is very stable for small data, but with big data, there are performance challenges.
Business Development Director at a tech consulting company with 201-500 employees
The stability is very good.
Associate Director at a tech services company with 51-200 employees
 

Room For Improvement

Microsoft Power BI needs performance improvements, better mobile accessibility, non-Microsoft database support, and simplified interface for non-technical users.
Qlik Sense users seek improved data integration, user-friendliness, pricing clarity, and enhanced features for better collaboration and visualization.
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
Access was more logical in how it distinguished between data and its formatting.
Corporate HR Financial Controller at STMicroelectronics Holding
Microsoft updates Power BI monthly based on user community feedback.
Executive Director, Decision Support at Community Health Network
Power BI has better visualizations and interactions with updates in 2023 that provide ease of use.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
Providing an API feature to access data from the dashboard or QEDs could be beneficial.
Director Software Engineer at a computer software company with 10,001+ employees
There should be more comprehensive documentation and explanatory videos available to help clients understand and calculate capacity-based pricing, making it easier to predict costs before implementing Qlik Sense Cloud.
Solution Architect at Predoole Analytics
 

Setup Cost

Microsoft Power BI offers competitive pricing, with discounts available and appreciated features, despite higher Premium costs.
Qlik Sense's enterprise pricing is higher, but cloud options offer cost-effectiveness and fast ROI with careful assessment necessary.
I found the setup cost to be expensive
Responsable du département Projets et Applications at CHD Vendée
Power BI isn't very cheap, however, it is economical compared to other solutions available.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
The pricing for Microsoft Power BI is low, which is a good selling point.
Business Development Director at a tech consulting company with 201-500 employees
It is just about how expensive it is to implement.
student at a educational organization with 1,001-5,000 employees
Compared to Power BI, it is definitely costly.
Associate Director at a tech services company with 51-200 employees
Among the BI tools and data analytics tools, Qlik is the most expensive.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
 

Valuable Features

Microsoft Power BI offers user-friendly interfaces, powerful data visualization, and seamless integration for efficient data analytics solutions.
Qlik Sense offers rapid performance, seamless data integration, user-friendly analytics, and AI insights with real-time exploration and collaboration.
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Corporate HR Financial Controller at STMicroelectronics Holding
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
Product Owner at ABN AMRO Bank N.V.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
Senior Technical Service Engineer Expert at a tech vendor with 10,001+ employees
From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
Director Software Engineer at a computer software company with 10,001+ employees
The true power is in the ability to connect with any database, get the data, and work with the data.
Director at a consultancy with 1,001-5,000 employees
Real-time data analysis can be performed, and collaboration with other team members is seamless.
Project Engineer at Wipro
 

Categories and Ranking

Microsoft Power BI
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
331
Ranking in other categories
BI (Business Intelligence) Tools (1st), Reporting (1st)
Qlik Sense
Average Rating
8.6
Reviews Sentiment
6.2
Number of Reviews
126
Ranking in other categories
Data Visualization (6th), Embedded BI (2nd), AI Data Analysis (17th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Microsoft Power BI is designed for BI (Business Intelligence) Tools and holds a mindshare of 7.7%, down 20.6% compared to last year.
Qlik Sense, on the other hand, focuses on Data Visualization, holds 4.9% mindshare, down 8.0% since last year.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI7.7%
Tableau Enterprise6.2%
Amazon QuickSight3.2%
Other82.9%
BI (Business Intelligence) Tools
Data Visualization Mindshare Distribution
ProductMindshare (%)
Qlik Sense4.9%
Tableau Enterprise10.1%
Domo4.1%
Other80.9%
Data Visualization
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.
Saranya Deepthi - PeerSpot reviewer
Project Engineer at Wipro
Improved AI-driven dashboards have accelerated decisions but still need better visuals and faster refresh
Absolutely, nothing is entirely positive, and everything has both advantages and disadvantages. When I worked with Qlik Sense, circular charts were not available, which meant I had to look for alternative solutions that would be reliable or make the functionality work. There are some features that need to be added. Additionally, there is a limit to the number of fields that can be added in Qlik Sense, and I believe it would be beneficial if they increased the count for fields and columns. There might be requirements where an Excel file contains many columns that need to be displayed as visual representations to clients, and in those situations, it becomes very difficult and I have to use alternative approaches. When this problem arose, I used HTML code to write a solution and make it work. Qlik Sense should avoid these types of limitations in future updates. Another issue is page resolution. If a client wants to view the dashboard on a single page without scrolling, bar charts appear small and the values in KPIs, bar charts, scatter plots, and line graphs cannot be seen very clearly. Adding more extensions to make the job easier would also be beneficial. Improvements to reporting would be helpful as well, because working with large datasets makes reporting very difficult. Additionally, when data is refreshed, it cannot be completed in a short timeframe. Refreshing very large datasets can take one, two, or even three hours, so reducing the refresh time would be very useful for customers.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
8%
Construction Company
8%
Government
8%
Financial Services Firm
18%
Manufacturing Company
10%
Construction Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business136
Midsize Enterprise59
Large Enterprise171
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise89
 

Questions from the Community

Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
What needs improvement with Qlik Sense?
Everything depends on the use case, but I would prefer Power BI because of how mainstream it is. There is not much information available. It is not a mainstream tool that many companies use, so if ...
 

Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: June 2026.
903,147 professionals have used our research since 2012.