Marketo vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 7.8. Adobe holds a 14.7% mindshare in MA, compared to Oracle’s 9.3% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,705 Views
757 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

1,732 Views
526 Comparison Views

93% willing to recommend

Salesforce Marketing Cloud

Read 58 Salesforce Marketing Cloud reviews

3,043 Views
1,633 Comparison Views

98% willing to recommend

Marketo

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: May 2025).

Buyer's Guide

Marketing Automation

May 2025

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Helped 856,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of June 2025, in the Marketing Automation category, the mindshare of Marketo is 14.7%, down from 16.2% compared to the previous year. The mindshare of Oracle Eloqua is 9.3%, down from 12.3% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.0%, down from 24.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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ADAIR WATHIER

Team Manager at Banco do Brasil S.A.

Provides efficient data integration features and good technical support services

Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features are the Marketo emails, both sending and tracking."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The most valuable feature of this solution is Smart Campaigns."

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"Marketo is excellent in terms of hands-on usability and lead database management."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I have a good special setup and a huge NetFlow to the sales channel."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

More Marketo pros

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"It provides good support for really large databases."

"The initial setup was straightforward."

"It is a user-friendly product."

"The solution is good for B2B email marketing."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The ease of maintenance is the most valuable feature."

"Lead scoring has helped with the process of qualifying leads."

More Oracle Eloqua pros

"The most valuable feature is the ability to get quotes out in a timely manner."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"The most valuable part of the solution are the selling features."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The automation is great. It saves us a lot of time and it makes us move faster."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

More Salesforce Marketing Cloud pros

Cons

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Marketo should give more power to the users for data manipulation."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Customer support could be more helpful."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

More Marketo cons

"The solution does not have a good database architecture."

"Reporting is very clunky and not user friendly."

"The product's initial setup process could be better."

"The reporting features should be improved."

"This product hasn't kept up to date on features."

"The cost of the solution has room for improvement."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

More Oracle Eloqua cons

"Managing large volumes of data takes too long."

"The data extension tools are not very user-friendly."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"We'd like to see more integrations with third-party products."

"This solution could be more user-friendly."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"In a future release, adding end-user personalization would be a benefit."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The licensing cost usually depends on the users."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"It is expensive. We have a yearly license."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The pricing is not cheap, but it's not that expensive either."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

"Our licensing costs are yearly."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"The tool is pricey compared to products like Marketo."

"It's quite expensive."

"It is a license per user."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Licensing fees are paid on a yearly basis."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The price is expensive."

"My company pays to use this solution."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

12%

Manufacturing Company

Insurance Company

Educational Organization

58%

Financial Services Firm

Computer Software Company

Healthcare Company

Educational Organization

43%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to ...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate ...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal lan...

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 18% of the time

SAP Marketing Cloud vs Marketo

Compared 11% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

Teradata vs Marketo

Compared 4% of the time

Zeta Marketing Platform vs Marketo

Compared 4% of the time

More Marketo Competitors

Pardot vs Oracle Eloqua

Compared 12% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 12% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

IBM Watson Campaign Automation vs Oracle Eloqua

Compared 4% of the time

BloomReach vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 12% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 9% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 4% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketo

May 2025

Download Marketo product report

Buyer's Guide

Oracle Eloqua

May 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

May 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: May 2025.

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