Marketo vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #3 with an average rating of 8.4, while Oracle is ranked #4 with an average rating of 8.6. Adobe holds a 9.9% mindshare in MA, compared to Oracle’s 5.4% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Marketo

Read 25 Marketo reviews

2,747 Views
2,225 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

Marketo

Oracle Eloqua

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Marketo, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: March 2026).

Buyer's Guide

Marketing Automation

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of April 2026, in the Marketing Automation category, the mindshare of Marketo is 9.9%, down from 14.8% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
Marketo	9.9%
Oracle Eloqua	5.4%
Other	72.8%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects, delivering HUGE ROI with great customer service and a relatively nimble dev team always willing to help, even in special or one-off scenarios."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"Marketo helps us easily segment and target the appropriate users for the relevant events."

"I have a good special setup and a huge NetFlow to the sales channel."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The product has been stable."

More Marketo pros

"E10 is a slick easy to use tool that is also robust for those automation experts."

"Lead scoring has helped with the process of qualifying leads."

"The campaign canvas is extremely versatile, while being easy to use."

"The ease of maintenance is the most valuable feature."

"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."

"Prior to Eloqua our processes were cumbersome and clunky; this tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves."

"It is a necessity in the world of marketing to have a strong marketing automation tool."

"The solution is stable."

More Oracle Eloqua pros

"It is easy to send emails and SMS's."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."

"We use it to communicate with our customers, look at the reports to see the communication engagement, and then do sequencing to make sure that there are continuous touchpoints with the client."

"The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"I like this solution because of its versatility."

"I like the user interface it has a nice look and feel."

More Salesforce Marketing Cloud pros

Cons

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"This solution also doesn't scale for the large enterprise - a huge downside for them."

"The user interface could be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"I had an issue while integrating JavaScript with forms."

"Our experience with the renewal process has been frustrating. Marketo bakes a substantial price increase into each contract which has required renegotiation every year."

"Marketo should give more power to the users for data manipulation."

More Marketo cons

"The solution does not have a good database architecture."

"The solution could improve by having a more user-friendly interface."

"This product hasn't kept up to date on features."

"The solution should consider adding functionality related to event listening, such as webhooks."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"The UI of the reporting tool (Insight) is a bit dated."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers."

More Oracle Eloqua cons

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"It should contain artificial intelligence, in my opinion."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The processing speed, the way information displays, and scrolling options can be improved."

"Salesforce Marketing Cloud is expensive; it can be more affordable, but it doesn't matter where we implement or use it for our organization since we are able to manage well so far."

"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The licensing cost usually depends on the users."

"The pricing is not cheap, but it's not that expensive either."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is used a lot because it's cheaper and preferred by many firms."

More Marketo pricing and cost advice

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

"It's quite expensive."

"Oracle Eloqua's pricing is medium."

"The solution's pricing is very high and should be more flexible for smaller companies."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The solution is a bit expensive."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"The licensing cost for the solution is on a yearly basis."

"The price is expensive."

More Salesforce Marketing Cloud pricing and cost advice

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885,376 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

11%

Healthcare Company

Marketing Services Firm

Insurance Company

Financial Services Firm

12%

Construction Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have...

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 29% of the time

Pardot vs Marketo

Compared 5% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 4% of the time

SAP Marketing Cloud vs Marketo

Compared 3% of the time

Adobe Campaign vs Marketo

Compared 3% of the time

More Marketo Competitors

HubSpot Marketing Hub vs Oracle Eloqua

Compared 20% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

Oracle CRM vs Oracle Eloqua

Compared 2% of the time

LeadSquared vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 2% of the time

Voyado Engage vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketo

March 2026

Download Marketo product report

Buyer's Guide

Oracle Eloqua

March 2026

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

March 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: March 2026.

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