Marketo vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 8.3. Adobe holds a 11.9% mindshare in MA, compared to Oracle’s 7.7% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,731 Views
1,437 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,152 Views
1,140 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
2,488 Comparison Views

98% willing to recommend

Marketo

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo, Oracle Eloqua, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Helped 868,288 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Marketo is 11.9%, down from 16.3% compared to the previous year. The mindshare of Oracle Eloqua is 7.7%, down from 10.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 20.6%, down from 23.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	20.6%
Marketo	11.9%
Oracle Eloqua	7.7%
Other	59.8%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"The most valuable feature of this solution is Smart Campaigns."

"The smart campaign looks quite interesting and useful."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution."

"I like that the solution is flexible."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

More Marketo pros

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The ease of maintenance is the most valuable feature."

"It is a user-friendly product."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"Lead scoring has helped with the process of qualifying leads."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"The initial setup was straightforward."

More Oracle Eloqua pros

"I like the user interface it has a nice look and feel."

"Email automation is most valuable."

"We have found the solution to be scalable."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"It is a great solution. I like its stability, scalability, and performance."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"The automation is great. It saves us a lot of time and it makes us move faster."

"It is easy to use."

More Salesforce Marketing Cloud pros

Cons

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"Marketo should give more power to the users for data manipulation."

"Customer support could be more helpful."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"Revenue management, attribution, and ABM can all be improved."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

More Marketo cons

"The cost of the solution has room for improvement."

"Reporting is very clunky and not user friendly."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The reporting features should be improved."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The dashboards or the data which we get from insights reports could be improved."

"This product hasn't kept up to date on features."

More Oracle Eloqua cons

"The UA could be better designed for a mobile connection."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The customization of Salesforce, a generic CRM software, has room for improvement."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"The encryption and decryption have room for improvement."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The licensing cost usually depends on the users."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"It is expensive. We have a yearly license."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The solution is expensive compared to others."

More Marketo pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"It's normal pricing."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The price is expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Licensing fees are paid on a yearly basis."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce is an expensive solution."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Manufacturing Company

11%

Financial Services Firm

Insurance Company

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

12%

Healthcare Company

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 21% of the time

SAP Marketing Cloud vs Marketo

Compared 9% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

Zeta Marketing Platform vs Marketo

Compared 5% of the time

Pardot vs Marketo

Compared 4% of the time

More Marketo Competitors

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 9% of the time

Oracle CRM vs Oracle Eloqua

Compared 8% of the time

BloomReach vs Oracle Eloqua

Compared 5% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketo

September 2025

Download Marketo product report

Buyer's Guide

Oracle Eloqua

September 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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