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Looker Studio vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Reporting
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
BI (Business Intelligence) Tools (7th), Data Visualization (7th), Embedded BI (5th)
 

Mindshare comparison

As of December 2025, in the Reporting category, the mindshare of Looker Studio is 2.7%, up from 2.3% compared to the previous year. The mindshare of Zoho Analytics is 1.4%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Zoho Analytics1.4%
Looker Studio2.7%
Other95.9%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The ability to design complex data models and equations."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The solution is free so that is a good feature."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The ability to integrate with a great variety of data sources."
"Zoho Analytics' data visualization features have helped me improve decision-making overall by making it easier to draw a story from complex data, backtrack my data, and ensuring accuracy."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"What I appreciate most about Zoho Analytics is the pivot table functionality, as in the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
 

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"It's not yet a replacement for a complete BI tool."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Looker Studio did not fit our needs for scalability."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The tool should improve on live data integration for quicker data reflection."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The customer service and support for this solution could be improved by faster response times."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"I have not seen any improvement with Zoho Analytics' AI-driven insights because it has not been accurate."
"The support team doesn't have full awareness of the system capabilities."
 

Pricing and Cost Advice

"The tool is free."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"This solution is reasonable as far as pricing is concerned."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The tool's pricing is similar to other Zoho applications and is affordable."
"For one license the pricing is about $35 a user."
"The product is expensive."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
Computer Software Company
13%
Manufacturing Company
9%
Healthcare Company
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Also Known As

Data Studio
Zoho Reports
 

Overview

 

Sample Customers

Genesys, Shueisha
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.