Looker Studio vs Zoho Analytics comparison

Google and Zoho are both solutions in the Reporting category. Google is ranked #9 with an average rating of 7.6, while Zoho is ranked #11 with an average rating of 8.0. Google holds a 2.9% mindshare in RT, compared to Zoho’s 0.8% mindshare. Additionally, 86% of Google users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Looker Studio

Read 13 Looker Studio reviews

975 Views
255 Comparison Views

86% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

578 Views
70 Comparison Views

96% willing to recommend

Looker Studio

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Zoho Analytics and Looker Studio compete in the data analytics and visualization space. Looker Studio seems to hold an edge due to its integration with Google products and a free basic plan, offering a strong value proposition.

Features: Zoho Analytics provides automated report generation, dynamic dashboards, and strong integration with other Zoho products. It is appreciated for its simplicity and collaborative features, with the Ask Zia AI tool offering quick insights and aiding decision-making. Looker Studio offers seamless integration with Google products, efficient data aggregation before visualization, and ease of data sharing, making it favored for its speed of development and flexibility.

Room for Improvement: Zoho Analytics users seek more chart options, enhanced feedback responsiveness, and improved SQL debugging capabilities. They also desire better customer support and API connectivity, along with more intuitive data manipulation and statistical tools. Looker Studio users express the need for richer data modeling features, a simpler interface for beginners, and faster performance with large data sets.

Ease of Deployment and Customer Service: Zoho Analytics offers flexible deployment options across private, public, and hybrid clouds, but customer service experiences vary. Looker Studio, being primarily cloud-based, receives generally positive feedback for both customer service and technical support, with its comprehensive tutorials aiding users greatly.

Pricing and ROI: Zoho Analytics offers tiered pricing starting at $50 per month, seen as cost-effective, especially when bundled with other Zoho services, and is noted for delivering good ROI. Looker Studio stands out with its free basic offering, though costs may increase with premium services or additional support. Its free availability and Google integration are highly valued by users.

To learn more, read our detailed Looker Studio vs. Zoho Analytics Report (Updated: June 2025).

Buyer's Guide

Looker Studio vs. Zoho Analytics

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

9th

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Reporting

11th

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (15th), Data Visualization (10th), Embedded BI (7th)

Mindshare comparison

As of June 2025, in the Reporting category, the mindshare of Looker Studio is 2.9%, up from 2.7% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

Read full review

Laban Kipngeno

Network Security and Data Specialist at JW Seagon

It's come along way, reviewing it in 2025, and it's a lot more versatile than it was 2 years ago.

Zia serves as a powerful tool for efficiently navigating and retrieving insights from extensive datasets. It enables users to perform rapid searches and gain quick access to relevant information, streamlining the process of analyzing and understanding large volumes of data. This capability significantly enhances decision-making by providing timely and accurate insights tailored to the user's needs.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's initial setup phase is very simple."

"Valuable features include advanced integrated analysis and easy implementation."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The solution is free so that is a good feature."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The ability to design complex data models and equations."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

"Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform."

"We moved the data from Zoho Creator to Zoho Analytics and created reports."

"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."

"The front end of this solution including the graph generation using SQL has been most useful."

"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

"The tool's most valuable feature is its dashboard."

"Zoho Analytics is the best software for giving reports to customers and we can create any report that is required."

More Zoho Analytics pros

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"The tool should improve on live data integration for quicker data reflection."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"Stability and scalability an be improved for a full ten."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

More Looker Studio cons

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"This solution does not support manufacturing facilities."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"There should be more types of graphics available for use in the reports."

"The support for Zoho Analytics is pathetic."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"It would be great to have more user input fields which can be used on dashboards."

More Zoho Analytics cons

Pricing and Cost Advice

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The solution is free but the Google Looker is expensive."

"The tool is free."

"The product is available for free."

"The product is expensive."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"The pricing is okay. It is fair compared to the market."

"The tool's pricing is similar to other Zoho applications and is affordable."

"For one license the pricing is about $35 a user."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"This solution is reasonable as far as pricing is concerned."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

12%

Manufacturing Company

10%

University

Educational Organization

61%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

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What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 18% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Microsoft Power BI vs Zoho Analytics

Compared 34% of the time

Tableau vs Zoho Analytics

Compared 22% of the time

Apache Superset vs Zoho Analytics

Compared 17% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 16% of the time

Profitbase InFront vs Zoho Analytics

Compared 12% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

June 2025

Download Looker Studio product report

Buyer's Guide

Zoho Analytics

May 2025

Download Zoho Analytics product report

Also Known As

Data Studio

Zoho Reports

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Genesys, Shueisha

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Looker Studio vs. Zoho Analytics

June 2025

Free Report: Looker Studio vs. Zoho Analytics

Find out what your peers are saying about Looker Studio vs. Zoho Analytics and other solutions. Updated: June 2025.

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